CNN

Moms influence new ‘Inspiring Women’ Barbie dolls

Mar 6, 2018, 5:58 PM | Updated: Jun 7, 2022, 3:59 pm
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Just ahead of International Women’s Day, toy manufacturer Mattel is introducing two new batches of Barbie dolls, which are based on real-life figures.

The new dolls come after Mattel conducted a survey of 8,000 mothers around the globe and found that 86 percent are worried about the kind of role models their daughters are exposed to.

“Inspiring Women” is a series based on historical figures.

The three “Inspiring Women” dolls are: aviator Amelia Earhart, artist Frida Kahlo and mathematician Katherine Johnson.

Although the “Inspiring Women” series only has three dolls so far, it will grow with the release of new dolls, said Marissa Beck, spokeswoman for Mattel.
“The Inspiring Women Series pays tribute to incredible heroines of their time; courageous women who took risks, changed rules, and paved the way for generations of girls to dream bigger than ever before,” Beck wrote in an email to CNN.

The toy manufacturer is also releasing 14 new additions to its “Shero” line of dolls named for inspirational contemporary women.

Shero Barbie dolls

The new releases include “Wonder Woman” Director Patty Jenkins and U.S. Snowboarder Chloe Kim.

Other Shero dolls honor fashion designers, journalists, actresses and entrepreneurs.

 

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Moms influence new ‘Inspiring Women’ Barbie dolls