BYU students team up with national organization to bring awareness to childhood cancer

Mar 14, 2018, 11:04 PM | Updated: Apr 3, 2018, 3:45 pm

PROVO — Childhood cancer is the leading cause of death from disease among children in the U.S. And only 4 percent of cancer research dollars goes towards childhood cancer, but a group of Brigham Young University students is teaming up with a national group to try and change that.

Lauren Holbrook is one of those students. She has received three heart transplants and battled cancer six times, caused by the medication she had to take.

“The whole concept of chemotherapy and going through treatments and talking about what treatments are like, that was absolutely terrifying,” said Holbrook.

She’s part of 95 percemt of childhood cancer survivors who end up suffering late effects, including secondary cancers, throughout the course of their lives.

In fact, every month 1,315 kids are diagnosed with cancer in the United States.

Neil Thompson has also battled cancer, he said, “You know they say only one in a few million ever gets cancer, but it affects everyone’s lives.”

Holbrook and Thompson are sharing their stories to help a group of BYU Public Relations students.

“It’s always easier for us to connect with a person than a hashtag, even though hashtags are fun too,” said Holbrook.

The BYU PR students have created a campaign for their client, With-Purpose, all about bringing awareness to children with cancer. The team has designed their project around the idea that “every kid counts.”

Organizer Madison Taylor said, “What we have done is we’ve talked to 1,315 students about our message and we have them hold a number to represent a kid that will be diagnosed with cancer during the month of our campaign.”

Throughout the month of March, they’ve hosted a benefit concert, a fitness class, and a fundraising run – all to teach other students what kids with cancer have to go through.

“If we can just make a tiny dent in that then we’ll feel like we’re making a difference of some sort,” said Taylor.

Holbrook and Thompson are both cancer free and healthy.

“It’s given me a perspective where everybody’s story is so unique and so hard in its own way,” said Holbrook.

The campaign has one final event Wednesday night at the Wash in Provo. After that, the PR students will submit their entire campaign to the Bateman competition, a national competition for public relations students.


KSL 5 TV Live

Top Stories

Local News

Eliza Pace

Husband of Bluffdale mayor charged with assault, stalking, threats to opponent

Jason C. Hall, the spouse of current Bluffdale Mayor Natalie Hall, was charged with multiple counts related to threats against Bluffdale City councilman Jeff Gaston.
17 hours ago
Fourteen Utah law enforcement agencies are working dozens of extra shifts to catch speeders, drunk ...
Cary J. Schwanitz, KSL TV

Hundreds of extra patrols swarm Utah highways to make holiday weekend travel safer

Thursday kicked off the 4th of July holiday weekend and 90% of Americans traveling this weekend are doing so on the roads.
17 hours ago
(Courtesy: Hogle Zoo)...
Eliza Pace

New red panda joins Hogle Zoo

Utah's Hogle Zoo welcomed a new resident this week: a four-year-old female red panda, named Priya. 
17 hours ago
Bats are the leading cause of rabies deaths in people in the United States. Rabid bats have been fo...
Cary J. Schwanitz, KSL TV

State confirms rabies found in three Utah bats

The state of Utah confirmed on Thursday three cases of rabies so far this summer. The cases were found in bats in Salt Lake County, Weber County, and Washington County.
17 hours ago
(Karah Brackin/KSL TV)...
Karah Brackin

Delta pilots picket across the country as busy travel weekend begins

Dozens of Delta Air Lines pilots stood and marched outside the Salt Lake City International Airport Thursday, holding picketing signs and protesting contract negotiations.
17 hours ago
(Derek Petersen/KSL TV)...
Casey Scott, KSL TV

NOW HIRING: Casey Scott visits West Haven’s Murphy Door Inc.

There are several job opportunities out there for anyone looking for employment -- some of which Casey Scott will highlight here on KSL TV over the next few weeks.
17 hours ago

Sponsored Articles

hand holding 3d rendering mobile connect with security camera for security solutions...
Les Olson

Wondering what security solutions are right for you? Find out more about how to protect your surroundings

Physical security helps everyone. Keep your employees, clients, and customers safe with security solutions that protect your workplace.
Many rattan pendant lights, hay hang from the ceiling.Traditional and simple lighting....
Lighting Design

The Best Ways to Style Rattan Pendant Lighting in Your Home

Rattan pendant lights create a rustic and breezy feel, and are an easy way to incorporate this hot trend into your home decor.
Earth day 2022...

How Are You Celebrating Earth Day 2022? | 4 Simple Ways to Celebrate Earth Day and Protect the Environment

Earth Day is a great time to reflect on how we can be more environmentally conscious. Here are some tips for celebrating Earth Day.
Get Money Online...

More Ways to Get Money Online Right Now in Your Spare Time

Here are 4 easy ways that you can get more money online if you have some free time and want to make a little extra on the side.
Lighting trends 2022...

Lighting Trends 2022 | 5 Beautiful Home Lighting Trends You Can Expect to See this Year and Beyond

This is where you can see the latest lighting trends for 2022 straight from the Lightovation Show at the Dallas World Trade Center.
What Can't You Throw Away in the Trash...

What Can’t You Throw Away in the Trash? | 5 Things You Shouldn’t Throw in to Your Trash Can

What can't you throw away in the trash? Believe it or not, there are actually many items that shouldn't be thrown straight into the trash.
BYU students team up with national organization to bring awareness to childhood cancer