NATIONAL NEWS

Toys R Us Plans A Small Comeback With 2 Stores This Year

Jul 18, 2019, 9:09 AM | Updated: Jun 8, 2022, 5:04 pm
Miranda Long, of Taylorsville, and her daughter Amber Merrill, of Midvale, 5, exit the Toys 'R' Us ...
Miranda Long, of Taylorsville, and her daughter Amber Merrill, of Midvale, 5, exit the Toys 'R' Us in Murray on Thursday, March 15, 2018. (Photo: Jacob Wiegand, Deseret News)
(Photo: Jacob Wiegand, Deseret News)

NEW YORK (AP) — The first two new Toys R Us stores — one in Texas, the other in New Jersey — will open in November as part of a small comeback of the defunct iconic toy chain in the U.S.

Richard Barry, a former Toys R Us executive and now CEO of the new company called Tru Kids Brands, says an online experience will follow. He says brand partners and more details will be announced in coming weeks.

Tru Kids Brands said it has entered a partnership with a startup called b8ta, an experiential retailer to launch what Barry calls an interactive store experience based on a consignment model. Toymakers will pay for space in the stores but will get all the sales. The tech company will also offer brands access to data that will track traffic patterns and other metrics.

Plans are to open a Toys R Us store in The Galleria mall in Houston, and in Westfield Garden State Plaza in Paramus, New Jersey. The first two locations will be about 6,500 square feet — a fraction of the brand’s former big box stores. Barry noted stores opening later will be about 10,000 square feet.

Barry and several other former Toys R Us executives founded Tru Kids in January and are now managing the Toys R Us, Babies R Us and Geoffrey brands. Toys R Us generated $3 billion in global retail sales in 2018. Barry says a sizeable business is still up for grabs despite many retailers like Walmart and Target expanding their toy aisles.

The key issue, however, is how much support the new model will get from suppliers, who were burned by Toys R Us’ quick demise and may not want to take another chance. Toys R Us, buckling under pressure from Amazon and several billions of dollars of debt, liquidated its U.S. business as well as other regions months after filing for Chapter 11 reorganization in the fall of 2017. That left suppliers with millions of dollars in unpaid bills. Vendors recovered only about 20 cents on the dollar. Barry said.

Tru Kids Brands also says it wants to prioritize hiring former employees of Toys R Us, also burned by the demise of the iconic chain, though the company declined to specify the number of jobs it’s looking to fill. A worker advocacy group called United For Respect says it has established a process where appointed employees will meet semi-annually with the new joint venture of the corporate board of directors and top executives to collaborate on workforce-related issues.

Tru Kids, based in Parsippany, New Jersey, is working with licensing partners to open about 70 stores this year in Asia, India and Europe. Outside the U.S., Toys R Us continues to operate about 800 stores.

“We think that this is going to be scalable, and we think we can grow the business over time,” said Barry.

KSL 5 TV Live

Top Stories

National News

FILE: Rudy Giuliani (Photo by Joshua Roberts/Getty Images)...
KAREN MATTHEWS Associated Press

Heckler charged with assault after clapping Rudy Giuliani on the back

A heckler who clapped former New York City Mayor Rudy Giuliani on the back at a campaign event has been arrested on an assault charge.
18 hours ago
Former U.S. President Donald Trump speaks during the American Freedom Tour at the Austin Convention...
ERIC TUCKER Associated Press

Lawyer who advised Trump says federal agents seized phone

A lawyer who aided former President Donald Trump’s efforts in the 2020 election says that federal agents have seized his cell phone.
18 hours ago
Jennifer Crumbley and her husband James Crumbley, parents of the alleged teen Oxford High School sh...
COREY WILLIAMS, Associated Press

School shooting suspect may testify at parents’ trial

Lawyers representing the parents of a Michigan teenager charged in a shooting at Oxford High School that left four of his fellow students dead say they plan to call him to testify at the couple’s trial.
18 hours ago
The superyacht Amadea that American authorities say is owned by a Russian oligarch previously sanct...
Associated Press

Russian superyacht seized by US arrives in San Diego Bay

A $325 million superyacht seized by the United States from a sanctioned Russian oligarch has arrived in San Diego Bay.
18 hours ago
WASHINGTON, DC - MAY 03: A pro-choice activist holds up a sign during a rally in front of the U.S. ...
REBECCA BOONE, Associated Press

Planned Parenthood sues Idaho over ‘trigger’ abortion ban

A regional Planned Parenthood organization is suing Idaho over its trigger-law abortion ban, saying it violates the state Constitution.
18 hours ago
police, crime, police tape...
Associated Press

8-year-old Florida boy accidentally shoots and kills baby

A 1-year-old girl is dead and her 2-year-old sister injured after an 8-year-old boy accidentally shot them at a Florida motel.
18 hours ago

Sponsored Articles

hand holding 3d rendering mobile connect with security camera for security solutions...
Les Olson

Wondering what security solutions are right for you? Find out more about how to protect your surroundings

Physical security helps everyone. Keep your employees, clients, and customers safe with security solutions that protect your workplace.
Many rattan pendant lights, hay hang from the ceiling.Traditional and simple lighting....
Lighting Design

The Best Ways to Style Rattan Pendant Lighting in Your Home

Rattan pendant lights create a rustic and breezy feel, and are an easy way to incorporate this hot trend into your home decor.
Earth day 2022...
1-800-GOT-JUNK?

How Are You Celebrating Earth Day 2022? | 4 Simple Ways to Celebrate Earth Day and Protect the Environment

Earth Day is a great time to reflect on how we can be more environmentally conscious. Here are some tips for celebrating Earth Day.
Get Money Online...

More Ways to Get Money Online Right Now in Your Spare Time

Here are 4 easy ways that you can get more money online if you have some free time and want to make a little extra on the side.
Lighting trends 2022...

Lighting Trends 2022 | 5 Beautiful Home Lighting Trends You Can Expect to See this Year and Beyond

This is where you can see the latest lighting trends for 2022 straight from the Lightovation Show at the Dallas World Trade Center.
What Can't You Throw Away in the Trash...

What Can’t You Throw Away in the Trash? | 5 Things You Shouldn’t Throw in to Your Trash Can

What can't you throw away in the trash? Believe it or not, there are actually many items that shouldn't be thrown straight into the trash.
Toys R Us Plans A Small Comeback With 2 Stores This Year