NATIONAL NEWS

White House Campaign To Help Jobless ‘Find Something New’

Jul 14, 2020, 9:56 AM | Updated: 10:07 am
U.S. President Donald Trump listens to White House advisor Ivanka Trump during a meeting of the Ame...
U.S. President Donald Trump listens to White House advisor Ivanka Trump during a meeting of the American Workforce Policy Advisory Board(Photo by Drew Angerer/Getty Images)
(Photo by Drew Angerer/Getty Images)

WASHINGTON (AP) — A new White House-backed ad campaign aims to encourage people who are unemployed or unhappy in their jobs or careers to “find something new.”

The opening ad in the “Find Something New” campaign beginning Tuesday features ordinary people sharing their stories. A companion website provides links to training and other resources.

The initiative was swiftly criticized on social media, with some suggesting the effort is insensitive during a pandemic and the widespread unemployment it has caused. Others criticized the involvement of Ivanka Trump, President Donald Trump’s daughter and White House adviser.

The Trump administration has long emphasized skills-based job and vocational training as an alternative to two- or four-year college degree programs, arguing that college isn’t for everyone and that many jobs don’t require a degree.

But the long-in-the-works effort has taken on a new sense of urgency after the coronavirus outbreak cost millions of people their jobs, many of which may be lost forever.

The campaign is a product of the American Workforce Policy Advisory Board, which Trump created in 2018. The board is co-chaired by Ivanka Trump and Commerce Secretary Wilbur Ross.

“There has never been a more critical time for Americans of all ages and backgrounds to be aware of the multiple pathways to career success and gain the vocational training and skills they need to fill jobs in a changing economy,” said Ivanka Trump, who graduated from the University of Pennsylvania’s Wharton School.

The nonprofit Ad Council on Tuesday was announcing “Find Something New,” which it created in collaboration with IBM, Apple and members of the Business Roundtable, along with the White House and the workforce policy advisory board.

The initial 30-second spot features ordinary people talking about their experiences with career challenges and transitions. Among them are a fitness instructor who completed an apprenticeship program and became a welder after her gym went under, and a man who lost his job twice in one year, took online certification courses and now works as a tech consultant.

“I got laid off twice, but you got to keep going,” the man says, adding later on in the ad: “I’m now a consultant in the tech space.”

Another woman says she had no career plan after finishing high school, but “I found a medical course online” and became a phlebotomist. “You will find something,” she says.

The companion website offers links to education and training options, including online and virtual learning.

Additional ads are expected to be produced. All will appear nationwide across TV, digital and print platforms in time and space donated by various media companies, the Ad Council said.

Funding was provided by more than 20 corporations and organizations, including Apple, IBM and the U.S. Chamber of Commerce.

The Ad Council declined to disclose the cost of the campaign. which will run at least through the end of the year.

KSL 5 TV Live

Top Stories

National News

FILE PHOTO...
Mark Morales, Liam Reilly and Amanda Jackson, CNN

2 law enforcement officers shot during a July Fourth festival in Philadelphia, source says

Two police officers were shot during a July Fourth celebration in Philadelphia, a law enforcement source with knowledge of the situation told CNN.
1 day ago
Robert "Bobby" E. Crimo III (Credit: Highland Park Police Department)...
Eric Levenson, Adrienne Broaddus, Shawn Nottingham and Brynn Gingras, CNN

Police have arrested a ‘person of interest’ after a mass shooting at July 4th parade in Highland Park, Illinois

Highland Park Police identified 22-year-old Robert E. Crimo III as a person of interest in connection with the Independence Day Chicago shooting.
1 day ago
First responders work the scene of a shooting at a Fourth of July parade on July 4, 2022 in Highlan...
MICHAEL TARM, KATHLEEN FOODY and ROGER SCHNEIDER, Associated Press

6 dead, 24 wounded in shooting at Chicago-area July 4 parade

Police say at least five people are dead and 19 have been taken to hospitals after a shooting at a July Fourth parade in a Chicago suburb.
1 day ago
Steve Carell and the Minions visit the Empire State Building on June 28, 2022 in New York City. (Ph...
Lindsey Bahr, AP Film Writer

‘Minions’ set box office on fire with $108.5 million debut

“Minions: The Rise of Gru” brought in an estimated $108.5 million in ticket sales from 4,391 screens in North America, Universal Pictures said Sunday.
1 day ago
...
KPTV Staff

Police: Man armed with pitchfork threatens people at Portland Water Bureau

A man broke into the Portland Water Bureau building and threatened people with a pitchfork on Friday.
2 days ago
Houston assistant police chief Chandra Hatcher briefs the media on the double shooting. (Credit: 	H...
Michelle Watson and Holly Yan, CNN

A drive-by shooting leaves a 5-year-old dead and an 8-year-old injured in Houston

Houston police are asking for the public's help in finding whoever opened fire on a car overnight, killing a 5-year-old child and injuring an 8-year-old.
2 days ago

Sponsored Articles

hand holding 3d rendering mobile connect with security camera for security solutions...
Les Olson

Wondering what security solutions are right for you? Find out more about how to protect your surroundings

Physical security helps everyone. Keep your employees, clients, and customers safe with security solutions that protect your workplace.
Many rattan pendant lights, hay hang from the ceiling.Traditional and simple lighting....
Lighting Design

The Best Ways to Style Rattan Pendant Lighting in Your Home

Rattan pendant lights create a rustic and breezy feel, and are an easy way to incorporate this hot trend into your home decor.
Earth day 2022...
1-800-GOT-JUNK?

How Are You Celebrating Earth Day 2022? | 4 Simple Ways to Celebrate Earth Day and Protect the Environment

Earth Day is a great time to reflect on how we can be more environmentally conscious. Here are some tips for celebrating Earth Day.
Get Money Online...

More Ways to Get Money Online Right Now in Your Spare Time

Here are 4 easy ways that you can get more money online if you have some free time and want to make a little extra on the side.
Lighting trends 2022...

Lighting Trends 2022 | 5 Beautiful Home Lighting Trends You Can Expect to See this Year and Beyond

This is where you can see the latest lighting trends for 2022 straight from the Lightovation Show at the Dallas World Trade Center.
What Can't You Throw Away in the Trash...

What Can’t You Throw Away in the Trash? | 5 Things You Shouldn’t Throw in to Your Trash Can

What can't you throw away in the trash? Believe it or not, there are actually many items that shouldn't be thrown straight into the trash.
White House Campaign To Help Jobless ‘Find Something New’