Cache Tourism Bureau Working To Bring More People North

Jul 24, 2020, 7:49 PM | Updated: Jul 13, 2023, 10:27 am

LOGAN, Utah — Officials in Cache Valley are making a big push to try and and attract people to the area who wouldn’t normally spend the summer vacations there, especially as people look for somewhere to celebrate the Pioneer Day weekend.

Many mountain man rendezvous events are cancelled around the state, but not in Cache Valley. That’s making for an added draw Pioneer Day weekend, but there are efforts to pull in crowds well beyond that.

Pioneer Day is not cancelled, but a lot of the events are, which is why the folks at the American West Heritage Center are hoping more people will look here.

“This was a really great event for Pioneer Day weekend,” said Abbey Saltas who visited from Kaysville. 

It worked out for Abbey Saltas and her family.

“Normally, there’s parades and things to do and fireworks, but none of that’s happening, so this has been a really good opportunity to get outside with our family,” she said. 

The staff is taking precautions against COVID-19, and it doesn’t hurt that there are 300 acres to socially distance. 

“I’m not really seeking out things to do,” said Heidi Wahlen. “We actually stumbled upon this, and I’m glad we did.” 

And folks in the area tourism industry are hoping more people will look to the wide-open spaces of Cache Valley. 

“Just like everywhere else, we’ve got a lot of making up to do as far as the season goes,” Heidi said. 

Julie Hollist-Terrill is the director of the Cache Valley Visitors Bureau. She said they are pushing more marketing to Utah and the surrounding areas than normal, and they are getting more visitors from the midwest than normal. 

“Yesterday, I was talking to one of our hotel operators, and he said our occupancy — the amount of rooms that are rented right now — is about 60 perfect of their rooms, whereas last year at this time, they’d be in the high 80’s,” said Julie Hollist-Terrill. 

Along with events like this one, they’re marketing area restaurants and shows at the local theatre, which will seat only up to a hundred people. They could normally do well over a thousand, but there’s still a long way to go.

“We’re in a difficult spot,” Julie said. 

The Cache Valley Fair and Rodeo is also still on for August 6-8. They even added an extra day to account for the larger crowds they’re not expecting this year.

That event is drawing some concern from locals.

Organizers said they will encourage masks and social distancing.

KSL 5 TV Live


A sign reminding Copper Hills High School students and staff to keep their hands clean during the c...

Lindsay Aerts

Utah school districts working to prioritize what stays when COVID relief money runs dry

Utah's school districts are working to figure out how they will continue to pay for programs propped up by COVID-19 relief funds.

10 days ago

FILE: Former Utah Jazz John Stockton reacts during a 76-70 Wichita State win over the Gonzaga Bulld...

Michael Houck

Former Utah Jazz star John Stockton sues Washington medical director about COVID misinformation policy

Former Utah Jazz superstar John Stockton has filed a federal lawsuit against Washington officials on First Amendment violations, arguing the state's policy of COVID-19 misinformation is unconstitutional.

2 months ago

Deer Creek Reservoir...

Alex Cabrero

State parks expecting another record visitation year, hiring more workers

It didn't matter how cold or snowy it was at Deer Creek State Park Friday afternoon. Nothing was going to stop Leonard Sawyer from taking his boat out to do a little fishing.

3 months ago

FILE —  Respiratory virus illness activity continues to increase across the US.
(Joe Burbank/Orl...

Emma Benson

‘Not viruses to mess around with’: Experts urge caution during ongoing ‘tripledemic’

Experts say though not as severe as last year, this winter we're seeing another "tripledemic" – rising cases of COVID-19, flu and RSV in Utah.

4 months ago

FILE - COVID-19 antigen home tests. (AP Photo/Patrick Sison, File)Credit: ASSOCIATED PRESS...

Emma Benson

‘The ICUs are full:’ Keep yourself and others healthy this holiday

It's time for holiday gatherings, but with more people around us comes a greater risk of getting sick.

5 months ago

Julianna Preece goes through the mountain of medical documents she's acquired for her health condit...

Lauren Steinbrecher

Herriman couple is suing CVS, says 5x Covid vaccine dose mistake caused health problems

A couple is suing a Utah CVS vaccination clinic, saying a nurse’s mistake led to the wife receiving five times the normal COVID-19 vaccine dose and caused serious health issues she’s still dealing with today.

6 months ago

Sponsored Articles

Electrician repairing ceiling fan with lamps indoors...

Lighting Design

Stay cool this summer with ceiling fans

When used correctly, ceiling fans help circulate cool and warm air. They can also help you save on utilities.

Side view at diverse group of children sitting in row at school classroom and using laptops...

PC Laptops

5 Internet Safety Tips for Kids

Read these tips about internet safety for kids so that your children can use this tool for learning and discovery in positive ways.

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why Printer Security Should Be Top of Mind for Your Business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

Cache Tourism Bureau Working To Bring More People North