KSL INVESTIGATES

Gephardt: The Creeping Cost Of Cutting The Cord

Aug 25, 2020, 6:40 PM | Updated: 8:42 pm

SALT LAKE CITY, Utah – You might remember the phrase “cut the cord,” which refers to people trying to save money by nixing their expensive satellite and cable TV bundles in favor of a cheaper streaming option.

Well, streaming providers have taken note of the trend, to the point where cord-cutting endeavors have quietly left some TV watchers paying more than ever for their entertainment. 

From romance to riddles, happiness to humor, glamour to gore and whatever category “Tiger King” falls in, the entertainment industry has had us covered as we’ve hunkered down during the COVID-19 pandemic. It has been a shot in the arm for streaming companies. 

According to new data from television measurement firm Nielsen, “the amount of time people are spending in front of the TV screen viewing streaming content continues to grow” and now accounts for a fourth of our TV watching time. 

In a short amount of time, newcomer Disney+ now accounts for over 4% of total streaming time.

Netflix gets 34% of that streaming share, followed by YouTube at 20%. In a short amount of time, newcomer Disney+ now accounts for over 4% of total streaming time. 

“Now, you’re like – oh, I’m missing out on this show that everybody’s talking about,” said Chandra Steele, avid streaming content watcher and writer for the tech and computer industry magazine, PCMag. 

Steele cut the cord to save money, but when she crunched the numbers, she found the savings to be pretty thin. 

“I did not realize how much it added up to, for every sort of streaming service that I have,” she said.

Streaming services have gotten wise and began offering quality content exclusively on their platform. If you want to see Ozark, you must be a Netflix subscriber. If you can’t resist watching Baby Yoda in “The Mandalorian,” you need Disney+. Even traditional over-the-air broadcasters are getting into the streaming game with CBS and NBC now producing shows you can watch only on their streaming networks.

Streaming services are offering exclusive content to boost sales.

They’re even reclaiming shows they once shared with other competing providers for their exclusive streaming channels. 

No individual service is particularly expensive: $5 here, $10 there. But the cost of subscribing to different services so you can see the content you want quickly adds up.

“It used to be that you know, cord-cutting was to save you money,” said Steele. “And now I’m like, now you’re paying more than you do for cable.”

KSL has reported on the ways people are tightening their belts during this pandemic in this economy.

Streaming is not one of them, as 25% of households have added a streaming service in the past three months. Only 2% have dropped a streaming service.

KSL 5 TV Live

Top Stories

KSL Investigates

FILE - Thousand gather at the Utah State Capitol to support a woman's right to choose. (KSL TV)...
Daniella Rivera

‘It was hastily passed’: Medical, legal experts raise concerns about Utah’s abortion trigger law

Senate Bill 174, passed by the Utah Legislature in 2020, was crafted, in part, to send a message. Now, medical and legal experts are sounding alarm bells about how it will work in practice.
22 hours ago
FILE - Credit and deposit cards on a computer keyboard. Electronic commerce, business. Online shopp...
Matt Gephardt

Gephardt Busts Inflation: Americans shy away from using credit cards abroad, missing out on best exchange rates

As COVID-19 wanes, travel agencies are seeing a massive spike in bookings as folks look to spread their wings and travel abroad.
22 hours ago
KSL-TV's Matt Gephardt talks to the couple to see how this accident happen....
Matt Gephardt and Cindy St. Clair, KSL TV

Utah couple gets hit with sky-high surprise air ambulance bill

A perk of hitting that out-of-pocket max limit on your health insurance is usually, your insurance covers all other expenses for the year 100%. When a Highland couple continued to get bills, they asked KSL Investigator Matt Gephardt for help.
4 days ago
Bitcoin and other cryptocurrencies are all making news with wild up-and-down swings in value. (File...
Matt Gephardt and Sloan Schrage, KSL TV

Congress considers crypto legislation: What you need to know

It's been a rough year for cryptocurrencies. Prices reached record heights this past November, but by last week, crypto has lost $2 trillion of its market value. Now, there's a new plan for the Feds to regulate cryptocurrencies.
5 days ago
(KSL TV)...
Matt Gephardt

Gephardt Busts Inflation: Despite growing demand for digital coupons, most are still printed

Researchers found that 91% of all coupons are old-fashioned paper coupons. That’s a problem when you compare it to consumer demand.
8 days ago
...
Matt Gephardt & Sloan Schrage, KSL TV

Gephardt busts inflation: Is saving hundreds on your internet bill worth the hassle?

When you sign up for internet, you need a modem to connect and router for your home's Wi-Fi. But most internet service providers charge you to use their equipment, on top of what you pay for their plan. But did you know you can buy your own and potentially save hundreds of dollars? The thing is, it’s not necessarily that simple.
9 days ago

Sponsored Articles

hand holding 3d rendering mobile connect with security camera for security solutions...
Les Olson

Wondering what security solutions are right for you? Find out more about how to protect your surroundings

Physical security helps everyone. Keep your employees, clients, and customers safe with security solutions that protect your workplace.
Many rattan pendant lights, hay hang from the ceiling.Traditional and simple lighting....
Lighting Design

The Best Ways to Style Rattan Pendant Lighting in Your Home

Rattan pendant lights create a rustic and breezy feel, and are an easy way to incorporate this hot trend into your home decor.
Earth day 2022...
1-800-GOT-JUNK?

How Are You Celebrating Earth Day 2022? | 4 Simple Ways to Celebrate Earth Day and Protect the Environment

Earth Day is a great time to reflect on how we can be more environmentally conscious. Here are some tips for celebrating Earth Day.
Get Money Online...

More Ways to Get Money Online Right Now in Your Spare Time

Here are 4 easy ways that you can get more money online if you have some free time and want to make a little extra on the side.
Lighting trends 2022...

Lighting Trends 2022 | 5 Beautiful Home Lighting Trends You Can Expect to See this Year and Beyond

This is where you can see the latest lighting trends for 2022 straight from the Lightovation Show at the Dallas World Trade Center.
What Can't You Throw Away in the Trash...

What Can’t You Throw Away in the Trash? | 5 Things You Shouldn’t Throw in to Your Trash Can

What can't you throw away in the trash? Believe it or not, there are actually many items that shouldn't be thrown straight into the trash.
Gephardt: The Creeping Cost Of Cutting The Cord