Health Group Using PSAs To Build Vaccine Trust Among Hard-Hit Minorities

Dec 16, 2020, 6:48 PM | Updated: 7:51 pm

SALT LAKE CITY, Utah – Minorities are one of the hardest-hit populations during the pandemic, and that is why a Utah group is building trust with them through an online information campaign.

There was certainly a lot to celebrate this week as health care workers across Utah started getting the first vaccinations. But there is a lingering wariness in minority communities.

“There’s a lot of mistrust, just from past experiences,” said Oreta Tupola, who works with community health workers through the Utah Public Health Association. “There’s so much information that’s out there that you know, people are doing their own research and then there’s this belief that it’s a political thing – it’s not real.”

Oreta Tupola is working to educate Utah minorities about the safety of the COVID-19 vaccine. (Mike Anderson, KSL TV)

Other reasons that make people hesitant include concern over side-effects, mistrust of the government and fear of deportation.

Pacific Island Knowledge 2 Action will put out some PSA’s aimed at overcoming misinformation and encouraging people to take precautions now to ultimately trust the vaccine in the coming months. The group has previously put out PSA’s on awareness and wearing a mask.

“We are just trying to find the best way to stop losing our community members,” Tupola said. “And so that’s the message that us, as community health workers, we are trying to spread is just more awareness and accurate information.”

The efforts are being pushed from the ground up because building that trust in many cases will have to come from people recognized as fellow community members.

“We hope that they know, we are still sitting at these tables with state officials, and people who are making these decisions, that we are speaking through them and sharing their voice and their concerns,” said Tupola.

Those PSA’s are on YouTube and shared over social media.

KSL 5 TV Live

Top Stories

Coronavirus: Stronger Together

CHICAGO, ILLINOIS - SEPTEMBER 09: A pharmacist prepares to administer  COVID-19 vaccine booster sho...
Jed Boal

University Health recommends getting omicron booster and flu shot now

The CDC approved the COVID-19 bivalent boosters that target the most recent omicron variants on September 1. Since then, tens of thousands of Utahns have rolled up their sleeves.
4 months ago
Only 50% of Utans are vaccinated and cases are surging because of the Omicron variant BA.5. FILE PH...
Jed Boal

BA.5 variant driving new surge of Utah COVID-19 cases

President Joe Biden’s positive Covid case Thursday was a sober reminder that Utah is not done fending off COVID-19 in many communities.
7 months ago
Utah COVID testing site. Getty images...
Cary J. Schwanitz, KSL TV

New mobile COVID-19 testing sites open in Utah

With the summer travel season underway and a steady stream of people still testing positive for COVID-19, Nomi Health opened several mobile testing sites across Utah.
8 months ago
The lawn of Timpanogos Regional Hospital was adorned with flags to honor the lives lost to COVID-19...
Ashley Moser, KSL TV

Hospital ceremony honors survivors, healthcare heroes as U.S. hits one million COVID-19 deaths

The lawn of Timpanogos Regional Hospital was adorned with flags to honor the lives lost to COVID-19, those who survived it, and the caregivers and healthcare workers who cared for the sick.
9 months ago
Debbie Worthen, KSL TV

Utah County couple gives Minky Couture blankets to medical team at Utah Valley Hospital

Russell Greene doesn't call himself a COVID-19 survivor, he calls himself a COVID-19 miracle. His family thanked medical workers for saving his life.
11 months ago
Salt Lake City's streets were deserted in the early days of the pandemic. (KSL TV)...
Alex Cabrero, KSL TV

A reporter looks back on two years of pandemic in Utah

Two years ago on March 11, 2020, the world changed for many Americans as COVID-19 was declared a global pandemic. Today, things are slowly getting back to normal. 
11 months ago

Sponsored Articles

vintage photo of lighting showroom featuring chandeliers, lamps, wall lights and mirrors...
Lighting Design

History of Lighting Design | Over 25 Years of Providing Utah With the Latest Trends and Styles

Read about the history of Lighting Design, a family-owned and operated business that paved the way for the lighting industry in Utah.
Fiber Optical cables connected to an optic ports and Network cables connected to ethernet ports...
Brian Huston, CE and Anthony Perkins, BICSI

Why Every Business Needs a Structured Cabling System

A structured cabling system benefits businesses by giving you faster processing speeds and making your network more efficient and reliable.
notebook with password notes highlighted...
PC Laptops

How to Create Strong Passwords You Can Actually Remember

Learn how you can create strong passwords that are actually easy to remember! In a short time you can create new ones in seconds.
house with for rent sign posted...
Chase Harrington, president and COO of Entrata

Top 5 Reasons You May Want to Consider Apartment Life Over Owning a Home

There are many benefits of renting that can be overshadowed by the allure of buying a home. Here are five reasons why renting might be right for you.
Festive kitchen in Christmas decorations. Christmas dining room....
Lighting Design

6 Holiday Decor Trends to Try in 2022

We've rounded out the top 6 holiday decor trends for 2022 so you can be ahead of the game before you start shopping. 
Happy diverse college or university students are having fun on their graduation day...
BYU MBA at the Marriott School of Business

How to Choose What MBA Program is Right for You: Take this Quiz Before You Apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.
Health Group Using PSAs To Build Vaccine Trust Among Hard-Hit Minorities