Memes Of Bernie Sanders’ Mittens Draw Unexpected Interest To Utah Business

Jan 22, 2021, 12:01 AM | Updated: 10:07 am

PLEASANT GROVE, Utah – One of the most talked-about images from Inauguration Day was one nobody saw coming — Sen. Bernie Sanders, I-Vt., seated with legs crossed, arms folded and sporting very noticeable sweater mittens.

The original picture Wednesday went viral in the form of countless memes.

From Breakfast Club Bernie to Bernie in that famed scene from the movie, “Ghost,” the internet had a field day.

At Love Woolies in Pleasant Grove, the social media sensation brought unexpected interest.

“My customers were sending me messages like, ‘Are these your mittens?’” owner Marcella Hill said. “I was like, ‘What are we talking about?’”

She soon figured it out.

“And now — thanks to Bernie — we’re selling mittens now,” Hill said.

While the mittens Bernie wore were made and given to him by Vermont school teacher Jen Ellis, the ones made by Marcella Hill are similar.

Hill said mitten sales typically hit the deep freeze after Christmas, but that was no longer the case Thursday.

“I think we sold 35 (pairs of) mittens so far just today,” Hill said. “That doesn’t sound like a lot — but for us, that’s a lot.”

As a result, Love Woolies had already started to ramp up production of its mittens, which it sells for $45 to $60 depending on the fabrics used.

In a year when many businesses have struggled to face the new realities of the pandemic, Love Woolies has managed to expand its operations considerably — moving essentially out of Hill’s house to a warehouse space.

Hill said her business made only $35,000 in 2019, but in 2020 it brought in over $750,000. She attributed the growth to greater brand recognition due to Love Woolies manufacturing masks for the COVID-19 pandemic and donating many of them to first-responders across the country.

“Just getting into all these new places, like all back East — all of a sudden everyone knew who we were because we were donating thousands of masks to all the New York police departments or all these health care facilities,” Hill said. “We started donating masks to schools and we made it so that all of the parents could go online to our website and pick out any mask that they wanted, so then that helped boost our visibility.”

Love Woolies owner Marcella Hill said they’ve seen a jump in mittens sales since Bernie Sanders’ photo went viral. (KSL-TV)

Hill said Love Woolies has helped Utah mothers to be able to work from home using sewing accessories, and she said the extra interest in Sanders’ mittens only served to improve the bottom line for everyone.

“To have this little bit of a boost — it secures jobs and it secures our incomes and that’s fantastic,” Hill said. “I just am overjoyed and really grateful.”

KSL 5 TV Live

Top Stories

Good News

Camels resting at a spot for tourists to go on rides in the desert on seen ahead of the FIFA World ...
NNE M. PETERSON AP Sports Writer

Camel pageant is among World Cup’s sidelines attractions

The camel batted her eyelashes and flashed a toothy smile for the television cameras at the Mzayen World Cup. The camel pageant was being held in the Qatari desert about 15 miles (25 kilometers) away from Doha and soccer's World Cup. The pageant is a cross between the Westminster Dog Show and the Miss America Pageant. The winner was Nazaa'a is a majestic light-haired creature that overcame several preliminary rounds and hundreds of other camels to win the pageant at Qatar Camel Mzayen Club on Friday.
2 days ago
Lauren Steinbrecher

Lehi mom stranded in snowstorm grateful for help from unexpected stranger

Two Utah County women are sharing how a desperate situation during Monday's snowstorm turned into a heartwarming story they'll never forget.
4 days ago
The eagle is coming out of a cage, released into the wild....
Brooke Williams

Injured Golden Eagle released into wild after 9-month recovery

A Golden Eagle was released into the wild after spending several months at Wild Friends of Best Friends Animal Society recovering from serious injuries.
5 days ago
Massive blue ice sculptures with a starry sky....
Brooke Williams

Ice castles are constructed by hand one icicle at a time

Cold temperatures means construction on the Ice Castles at Soldier Hollow Nordic Center has officially begun, and it's coming together one icicle at a time.
8 days ago
Carnival cruise ships anchored in the English Channel....
Associated Press

‘Miracle’: Missing cruise ship passenger found OK in water

The U.S. Coast Guard says a passenger who went overboard from a cruise ship in the Gulf of Mexico was rescued on Thanksgiving after likely being in the water for hours. The 28-year-old man was reported missing at noon Thursday while the vessel, the Carnival Valor, was heading to Cozumel, Mexico. According to Carnival Cruise Line, the man was with his sister at a bar on the Carnival Valor Wednesday at 11 p.m. and went to use the restroom. His sister reported him missing the next day. Coast Guard Lt. Seth Gross said the man was responsive when found and confirmed he was the missing cruise ship passenger after he was hoisted into a helicopter.
9 days ago
(KSL TV)...
Josh Ellis

KSL Today team joins local groups for Thanksgiving giveaways

The KSL Today team joined the Stansbury Hope Squad and local nonprofit Let’s Love Hard to give away some pies and gift cards.
10 days ago

Sponsored Articles

house with for rent sign posted...
Chase Harrington, president and COO of Entrata

Top 5 reasons you may want to consider apartment life over owning a home

There are many benefits of renting that can be overshadowed by the allure of buying a home. Here are five reasons why renting might be right for you.
Festive kitchen in Christmas decorations. Christmas dining room....
Lighting Design

6 Holiday Decor Trends to Try in 2022

We've rounded out the top 6 holiday decor trends for 2022 so you can be ahead of the game before you start shopping. 
Happy diverse college or university students are having fun on their graduation day...
BYU MBA at the Marriott School of Business

How to choose what MBA program is right for you: Take this quiz before you apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.
Diverse Group of Energetic Professionals Team Meeting in Modern Office: Brainstorming IT Programmer...
Les Olson

Don’t let a ransomware attack get you down | Protect your workplace today with cyber insurance

Business owners and operators should be on guard to protect their workplace. Cyber insurance can protect you from online attacks.
Hand turning a thermostat knob to increase savings by decreasing energy consumption. Composite imag...
Lighting Design

5 Lighting Tips to Save Energy and Money in Your Home

Advances in lighting technology make it easier to use smart features to cut costs. Read for tips to save energy by using different lighting strategies in your home.
Portrait of smiling practitioner with multi-ethnic senior people...
Summit Vista

How retirement communities help with healthy aging

There are many benefits that retirement communities contribute to healthy aging. Learn more about how it can enhance your life, or the life of your loved ones.
Memes Of Bernie Sanders’ Mittens Draw Unexpected Interest To Utah Business