Utah Business Celebrates Growth On National Pretzel Day

Apr 26, 2021, 10:48 AM

MILLCREEK, Utah – One local soda and sweets company is celebrating National Pretzel Day as its pretzel bites have helped it grow from one store to a company with 150 employees, three locations and a catering business.

“Pretzels have become such a large part of our business and it’s really allowed us to become more than just a soda shop more than just for people who love Diet Cokes and Mountain Dews,” said Ethan Cisneros, owner and CEO of Thirst Drinks.

The 24-year-old is pretty proud of Thirst Drinks for its sodas — but the pretzels are really what sets them apart.

Just think, the ultimate comfort food has taken them from an idea five years ago to multiple shops with 150 employees and a catering business.

Cisneros said Thirst is a “dreams and treats experience” where these little bites just sell themselves.

“We do about 95% of our business through the drive-thru, so it’s a little bit harder to hold a pretzel and drive,” he said. “So we’ve got pretzel bit cups with a slurpy lid and just convenient little poppin’ pretzel bites.”

They come in salted, cinnamon sugar or parmesan and you get free popcorn with every order.

They’ve got locations in Salt Lake, Millcreek and West Jordan.

And on Monday, a free cup of pretzel bites can be yours, no strings attached.

Just visit one of their locations for this National Pretzel Day. Go to ThirstDrinks.com for more information or follow the company on social media.

KSL 5 TV Live

Local News

From the air, Settlement Canyon Reservoir...

Larry D. Curtis

Police rescue unconscious girl from submerged car in Utah reservoir

Two police officers saved an adult and a child from a car completely submerged in a reservoir by shooting out a window and getting them to safety.

18 hours ago

(Benjamin Wadman)...

Josh Ellis

Severe thunderstorm drops quarter-sized hail, torrential rain across Salt Lake Valley

A severe thunderstorm brought quarter-sized hail, gusty winds and torrential rain to most of Salt Lake County Saturday afternoon.

18 hours ago

Photo of Nile Thacker, a tiny tim's toymaker killed in a crash earlier this year....

Lauren Steinbrecher

Toymaker killed by alleged DUI driver remembered as family waits for justice

Nile Thacker's family is sharing an important message as they remember Tiny Tim's biggest volunteer who was killed in a crash.

18 hours ago

The Salt Lake City Fire Department responded to an abandoned building that was on fire at 220 S. 20...

Logan Stefanich

Fire at abandoned building forces evacuation of apartments in Salt Lake

An fire in an abandoned apartment building forced the evacuation of an adjacent apartment building late Friday night.

18 hours ago

Utah County law enforcement is urging the public to stay away from Bridal Veil Falls during the hei...

Cimaron Neugebauer

‘Stay away’: Utah County officials urge caution around avalanche debris at Bridal Veil Falls

Utah County law enforcement is urging the public to stay away from Bridal Veil Falls, where avalanche debris hides a raging river.

2 days ago

Utah’s Division of Forestry, Fire, and State Lands is hosting wildland firefighting training exer...

Alex Cabrero

Wildland firefighters prepare, train for upcoming wildfire season

The Utah Division of Forestry, Fire, and State Lands is hosting wildland firefighting training exercises across the state.

2 days ago

Sponsored Articles

Brunette guy in headphones playing games on his desktop computer...

PC Laptops

Looking For a New Computer? Use This Desktop Buying Guide

Choosing a new desktop computer can come with a lot of questions, so we created this desktop buying guide.

Portrait of happy boy playing and splashing water in the swimming pool...

Get Out Pass

Family Fun Activities in Utah You Have to Try This Summer

These family fun activities will entertain you all summer, so if you ever feel stuck in a rut wondering what to do, refer to this guide!

Woman IT specialist in elegant suit working on notebook computer in data center next to server rack...

Les Olson

Your Complete Guide to Outsourcing IT Services

This guide covers everything you need to know about the different benefits of outsourcing IT services to meet your small business needs.

diverse group of friends dance outside under string lights...

Lighting Design

5 Frequently Asked Questions About Outdoor Lighting

Read for the most frequently asked questions about outdoor lighting to help narrow the search for your home.

Stack of old laptops with dark background...

PC Laptops

Old Laptop Upgrades You Need to Try Before Throwing it Away

Get the most out of your investment. Try these old laptop upgrades before throwing it out to keep it running fast and efficient.

Happy diverse college or university students are having fun on their graduation day...

BYU MBA at the Marriott School of Business

How to Choose What MBA Program is Right for You: Take this Quiz Before You Apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.

Utah Business Celebrates Growth On National Pretzel Day