NATIONAL NEWS

Coinbase’s strange QR-code Super Bowl ad briefly crashes app

Feb 14, 2022, 9:37 AM | Updated: Jun 8, 2022, 3:18 pm
...

(CNN) — The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.

The 60-second ad featured a floating and colorful QR code bouncing around the screen, similar to a bouncing DVD logo. The QR code directed people to a link offering $15 in Bitcoin to those who sign up for a Coinbase account before February 15. The ad proved so popular that the app crashed for about an hour.

Coinbase had more than 20 million hits on its landing page in one minute and the engagement that was six times higher than previous benchmarks, Surojit Chatterjee, chief product officer at Coinbase, wrote on Twitter. He said that was “historic and unprecedented.”

The app also skyrocketed in popularity, rising from 186th place to 2nd on Apple’s App Store, according to crypto news website the Block.

Coinbase’s stock has been hit hard alongside other companies that recently went public with shares being down 23% this year. Investors have been dumping some riskier stocks as the Federal Reserve prepares to start hiking interest rates.

Cryptocurrency companies spent big to advertise during Sunday’s game, as the industry ramps up efforts to court sports fans. FTX, another crypto exchange, featured comedian Larry David. Meanwhile Crypto.com — which recently bought the naming rights to Los Angeles’ Staples Center, now the Crypto.com Arena — got LeBron James on board.

Bitcoin is attempting to push higher after a rough few months. Its price has risen 11% in February after pulling back sharply in December and January. It was last trading near $42,600 after hitting an all-time high of nearly $69,000 in November.

— CNN Business’ Julia Horowitz and Reuters contributed to this report.

KSL 5 TV Live

Top Stories

National News

FLINT, MI - JANUARY 13:   The Flint Water Plant tower is shown January 13, 2016 in Flint, Michigan....
ED WHITE, Associated Press

Judge tosses charges against 7 people in Flint water crisis

A judge has dismissed charges against seven people in the Flint water scandal, including two former state health officials blamed for deaths from Legionnaires’ disease.
12 hours ago
FILE: Loretta Lynn performs during the 16th Annual Americana Music Festival & Conference at Ascend ...
Kristin M. Hall, AP Entertainment Writer

Loretta Lynn, coal miner’s daughter and country queen, dies

Loretta Lynn, the Kentucky coal miner’s daughter who became a pillar of country music, has died. She was 90.
12 hours ago
Clark Aposhian, chairman of the Utah Shooting Sports Council, introduces himself as a member of a n...
Ashley Imlay, KSL.com & Aimee Cobabe, KSL NewsRadio

Supreme Court declines to hear Utah gun rights activist’s appeal to overturn bump stock ban

A prominent Utah gun rights activist has lost his bid to convince the U.S. Supreme Court to overturn the federal bump stock ban.
12 hours ago
...
Associated Press

CDC drops traveler health notices for individual countries

The CDC is doing away with notices about the COVID-19 risk of visiting specific countries.
2 days ago
WILMINGTON, NC - SEPTEMBER 23: Former President Donald Trump arrives at a Save America Rally at the...
Associated Press

Trump files $475 million defamation lawsuit against CNN

Former President Donald Trump has gone to court against CNN, a familiar target when he was president.
2 days ago
Search crews in Florida....
Mike Anderson

Rescue teams continue to find residents affected by Hurricane Ian

Search teams are helping oversee FEMA's efforts to search for those survivors, which is no easy task.
2 days ago

Sponsored Articles

Hand turning a thermostat knob to increase savings by decreasing energy consumption. Composite imag...
Lighting Design

5 Lighting Tips to Save Energy and Money in Your Home

Advances in lighting technology make it easier to use smart features to cut costs. Read for tips to save energy by using different lighting strategies in your home.
Portrait of smiling practitioner with multi-ethnic senior people...
Summit Vista

How retirement communities help with healthy aging

There are many benefits that retirement communities contribute to healthy aging. Learn more about how it can enhance your life, or the life of your loved ones.
Happy diverse college or university students are having fun on their graduation day...
BYU MBA at the Marriott School of Business

How to choose what MBA program is right for you: Ask these questions before you apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.
Cloud storage technology with 3d rendering drawer with files in cloud...
PC Laptops

How backing up your computer can help you relieve stress

Don't wait for something bad to happen before backing up your computer. Learn how to protect your data before disaster strikes.
young woman with stickers on laptop computer...
Les Olson

7 ways print marketing materials can boost your business

Custom print marketing materials are a great way to leave an impression on clients or customers. Read for a few ideas to spread the word about your product or company.
young woman throwing clothes to organize a walk in closet...
Lighting Design

How to organize your walk-in closet | 7 easy tips to streamline your storage today

Read our tips to learn how to organize your walk-in closet for more storage space. These seven easy tips can help you get the most out of your space.
Coinbase’s strange QR-code Super Bowl ad briefly crashes app