KSL kicks off campaign to raise awareness about 100 Deadliest Days of Summer

May 26, 2022, 9:39 AM | Updated: Jun 8, 2022, 5:18 pm

KSL has kicked off the Road to Zero Fatalities: You Hold the Key safety campaign to raise awareness...

KSL has kicked off the Road to Zero Fatalities: You Hold the Key safety campaign to raise awareness about the deadliest days of summer.

SALT LAKE CITY — KSL has kicked off the Road to Zero Fatalities: You Hold the Key safety campaign to raise awareness about the deadliest days of summer.

The “100 Deadliest Days” is the period between Memorial Day and Labor Day.

The campaign is meant to encourage people to take the pledge to follow the ABCs of safer driving:

  • Drive Attentive
  • Drive Buckled
  • Drive Calm

“Far too many Utahns are dying on our roads. KSL journalists are committed to examining the data, exploring the underlying issues and shining a light on potential solutions to make Utah a safer place for our communities and families,” said Leona Wood, KSL TV’s news director.

Each week, KSL TV will take a deeper look at the issues behind this preventable crisis. The series of reports aim to raise awareness, change habits and bring about solutions to save lives.

KSL is also building an online memorial gallery. Families will be encouraged to submit photos to honor loved ones they have lost on Utah roads.

In 2021, the deaths on Utah roads hit a nearly 20-year high. So far in 2022, more than 100 people have lost their lives on Utah roads, which is significantly higher than one year ago.

A few days before the official start of “100 Deadliest Days,” representatives from the Utah Department of Transportation and the Utah Highway Patrol met for a press conference to discuss the issue on our roads.

A widowed crash survivor also shared her story about how a drowsy driver changed her life forever.

KSL 5 TV Live

Road to Zero

Traffic moves on I-15 in Salt Lake City on Thursday, May 18, 2023. (Spenser Heaps, Deseret News)...

Karah Brackin

UDOT warns of busy roads ahead of Memorial Day weekend

Memorial Day weekend is seeing traffic pick up as Utahns get out of school, clock out of work, and fill up the gas tank.

3 days ago

For many, Memorial Day weekend means free time and kicking off the unofficial start of summer. H...

Karah Brackin

With arrival of Memorial Day weekend, 100 Deadliest Days on Utah’s roads about to start

Memorial Day may be the unofficial start to summer, but it is also the start of the 100 Deadliest Days on Utah roads.

5 days ago

(Spanish Fork Police Department)...

Josh Ellis and Garna Mejia, KSL TV

Police: Spanish Fork road rage suspect dies after fleeing from officer, crashing into tree

A 27-year-old Springville man died early Friday morning after police say he crashed into a large tree in a Spanish Fork yard.

1 month ago

Extra officers are on patrol looking for distracted drivers in April....

Karah Brackin

Extra officers to patrol Utah roads in April looking for distracted drivers

Law enforcement agencies across Salt Lake and Utah Counties announced Thursday that officers and Utah Department of Safety troopers are working extra shifts on Utah roads with unmarked vehicles to patrol for distracted drivers.

2 months ago


Josh Ellis and Cary Schwanitz, KSL TV

Four people injured in wrong-way crash in St. George

State troopers temporarily closed northbound I-15 near the Utah-Arizona state border Thursday morning due to a wrong-way crash.

2 months ago

A man driving while speaking on a cell phone....

Brianna Chavez

UHP to increase enforcement during Distracted Driving Awareness Month

Monday marks the start of Distracted Driving Awareness Month, and UHP is increasing enforcement on the roads.

2 months ago

Sponsored Articles

Electrician repairing ceiling fan with lamps indoors...

Lighting Design

Stay cool this summer with ceiling fans

When used correctly, ceiling fans help circulate cool and warm air. They can also help you save on utilities.

Side view at diverse group of children sitting in row at school classroom and using laptops...

PC Laptops

5 Internet Safety Tips for Kids

Read these tips about internet safety for kids so that your children can use this tool for learning and discovery in positive ways.

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why Printer Security Should Be Top of Mind for Your Business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

KSL kicks off campaign to raise awareness about 100 Deadliest Days of Summer