NATIONAL NEWS

Taco Bell’s new floating restaurant that delivers tacos from the sky

Jun 7, 2022, 1:10 PM | Updated: Jun 25, 2022, 8:53 pm
Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. (Credit:...
Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. (Credit: Taco Bell Corp.)
(Credit: Taco Bell Corp.)

Minneapolis (CNN) — Taco Bell’s newest location ditches the dining room and has four drive-thru lanes instead.

The first-of-its-kind concept, called “Taco Bell Defy,” opened Tuesday in a Minneapolis suburb and is aimed at “redefining drive-thrus as consumers know it,” the chain said. Customers will notice that the kitchen is on top of the two-story building and orders are delivered via a “vertical lift” to their cars.

“For decades we’ve been committed to providing a fast, safe and friendly drive-thru experience,” said Taco Bell president Mike Grams in a statement. “Now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future.”

Another advantage, according to Taco Bell, is reducing the amount of time customers spend in the drive thru. A 2021 survey from QSR magazine said that a Taco Bell order takes an average of 268 seconds, or about 4.5 minutes, to complete. With Defy, the chain is looking to shorten the process to 2 minutes or less thanks to the multiple drive-thru lanes.

Each lane will have a distinct purpose, including one for customers who order on the Taco Bell app, another for delivery drivers and the others for traditional orders that is equipped with “two-way audio and video technology service for customers to talk to team members on the second floor,” the company said.

Taco Bell has experimented with a number of pandemic-prompted design changes. In 2020, the chain debuted a “Go Mobile” concept that reduced the size of dining rooms and featured two drive-thru lanes. Inside, customers see more digital kiosks in addition to in-person staff who will take orders.

The designs are in response to the changing ways consumers have been ordering fast food since the pandemic began. Digital orders and drive-thrus exploded in popularity for essentially every chain, including Chipotle, McDonald’s and Starbucks.

For Yum Brands, Taco Bell’s parent company, digital sales grew 15% to a record $6 billion in the first quarter for all of its brands, the company revealed in a recent earnings call. Yum Brands also owns KFC, Pizza Hut and Habit Burger.

The-CNN-Wire™ & © 2022 Cable News Network, Inc., a WarnerMedia Company. All rights reserved

KSL 5 TV Live

Top Stories

National News

Demonstrators participate in a protest against the police killing of Tyre Nichols on January 27, 20...
Adrian Sainz, Associated Press

Memphis authorities release video in Tyre Nichols’ death

Video showing five Memphis officers beating Tyre Nichols, a Black man, has been made public.
2 days ago
An apparent shortage of pharmacists is forcing CVS and Walmart to reduce the hours of its pharmacie...
Jordan Valinsky

CVS and Walmart cut pharmacy hours, close some locations earlier, citing staffing shortage

An apparent shortage of pharmacists is forcing CVS and Walmart to reduce the hours of its pharmacies, as they close earlier in thousands of locations.
2 days ago
Video of the attack on Paul Pelosi at his San Francisco home was released after a California court ...
Jeremy Herb, Jack Hannah and Jack Forrest

Court releases video of attack on Paul Pelosi

The San Francisco Superior Court on Friday released video and audio recorded during last year's attack on Nancy Pelosi's husband, Paul Pelosi, including police body-cam footage depicting the moment of the attack and the alleged assailant's police interview where he admitted he wanted to hold the then-House speaker hostage.
2 days ago
This image taken from video provided by the NAOJ & Asahi Shimbun, shows spiral swirling through...
Audrey McAvoy, Associated Press

Camera captures night sky spiral after SpaceX rocket launch

A camera atop Hawaii's tallest mountain has captured what looks like a spiral swirling through the night sky. Researchers believe it shows the aftereffects of a SpaceX rocket launch when the company's Falcon 9 rocket sent a GPS satellite into orbit.
2 days ago
People attend a candlelight vigil in memory of Tyre Nichols at the Tobey Skate Park on January 26, ...
Simone Seikaly, KSL NewsRadio

Utah safety officials, NAACP, react to death of Tyre Nichols

The Utah Department of Public Safety together with the Salt Lake Branch of the NAACP have called the death of Tyre Nichols a "despicable act of violence and inhumanity."
2 days ago
Holding on to their secret and each other, mother and son set out to reclaim their sense of home, i...
LINDSEY BAHR AP Film Writer

‘A Thousand and One’ wins Sundance grand jury prize

"A Thousand and One," a drama about an impoverished single mother and her son in New York City, won the Sundance Film Festival's grand jury prize in the U.S. dramatic competition, while "Going to Mars: The Nikki Giovanni Project" was awarded the top prize in the U.S. documentary category.
2 days ago

Sponsored Articles

Fiber Optical cables connected to an optic ports and Network cables connected to ethernet ports...
Brian Huston, CE and Anthony Perkins, BICSI

Why Every Business Needs a Structured Cabling System

A structured cabling system benefits businesses by giving you faster processing speeds and making your network more efficient and reliable.
notebook with password notes highlighted...
PC Laptops

How to Create Strong Passwords You Can Actually Remember

Learn how you can create strong passwords that are actually easy to remember! In a short time you can create new ones in seconds.
house with for rent sign posted...
Chase Harrington, president and COO of Entrata

Top 5 Reasons You May Want to Consider Apartment Life Over Owning a Home

There are many benefits of renting that can be overshadowed by the allure of buying a home. Here are five reasons why renting might be right for you.
Festive kitchen in Christmas decorations. Christmas dining room....
Lighting Design

6 Holiday Decor Trends to Try in 2022

We've rounded out the top 6 holiday decor trends for 2022 so you can be ahead of the game before you start shopping. 
Happy diverse college or university students are having fun on their graduation day...
BYU MBA at the Marriott School of Business

How to Choose What MBA Program is Right for You: Take this Quiz Before You Apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.
Diverse Group of Energetic Professionals Team Meeting in Modern Office: Brainstorming IT Programmer...
Les Olson

Don’t Let a Ransomware Attack Get You Down | Protect Your Workplace Today with Cyber Insurance

Business owners and operators should be on guard to protect their workplace. Cyber insurance can protect you from online attacks.
Taco Bell’s new floating restaurant that delivers tacos from the sky