LOCAL NEWS

Crumbl Cookies files trademark lawsuit against two competitors

Jul 9, 2022, 3:53 PM | Updated: Jul 27, 2022, 1:38 pm
Crumbl cookies (Laura Seitz, Deseret News)...
Crumbl cookies (Laura Seitz, Deseret News)
(Laura Seitz, Deseret News)

SALT LAKE CITY — Crumbl Cookies is seeking legal action against two other cookie companies, claiming trademark infringement.

In the court documents submitted on May 10, Crumbl Cookies claims that Crave Cookies and Dirty Dough have similar logos and packaging to their own. The company alleges the two businesses are trying to profit off Crumbl’s reputation and branding.

In the Crave Cookie lawsuit, court documents claim that Crave Cookie’s founder originally applied to become a Crumbl Cookie franchisee in November 2019 but was denied for unlisted reasons.

The suit continues claiming that “Crave deliberately adopted the Infringing Trade Dressknowing and intending that the relevant public, including consumers, would likely be confused, thereby unfairly diverting sales from Crumbl to Crave.”

Left, Crumbl logo. Right, Crave logo. (Credit: Court Documents)

In the Dirty Dough lawsuit, Crumbl Cookies is claiming that Dirty Dough’s founder founded the company in 2019 while working as a process engineer for Crumbl Cookies. They also claim that Dirty Dough’s founder filled to be a franchisee before working for them, but was also denied for unlisted reasons.

The founder opened their first Dirty Dough store in Arizona in March 2020, according to the lawsuit.

The lawsuit claims that Dirty Dough’s marketing is “similar to Crumbl’s in both expression and look and feel, its cookies are dressed in a manner that imitates Crumbl cookies, and its packaging is confusingly similar to Crumbl’s packaging.”

Left, Cumbl Cookies marketing. Right, Dirty Dough marketing. (Credit: Court Documents)

Dirty Dough contacted KSL TV, refuting the claims the company formed in 2019 and stating it started in 2018. They also claim the former Crumbl employee the lawsuit is referring to had no hand in the formation of Dirty Dough.

Both lawsuits seek monetary relief and an injunction against the two companies.

KSL 5 TV Live

Top Stories

Local News

...
Ladd Egan

Road To Zero Fatalities: Male Versus Female Drivers

An analysis by the Insurance Institute for Highway Safety found that during nearly every year since 1975 to 2020 the number of U.S. men killed in crashes was more than twice that of women.
22 hours ago
Bryce Canyon Nation Park (NPS)...
Ladd Egan

‘We don’t have the crowds:’ Tourism officials say Bryce Canyon needs more visitors

When Utah’s other “Mighty Five” national parks experienced record crowds last year, Bryce Canyon did not. And so far this year the park has seen declining visitation.
22 hours ago
One of the vandalized churches in Sandy. (Sandy Police Department)...
Cary Schwanitz

Several churches vandalized in Sandy and Orem

SANDY, Utah —Police are searching for vandals who hit a number of buildings that belong to the Church of Jesus Christ of Latter-day Saints. Most of the attacks happened over the same night along the east side of Sandy. The vandals spray-painted messages on the outside of six buildings. “No break-ins. Doesn’t even appear that […]
22 hours ago
...
Shelby Lofton

Utah School for the Deaf makes history with new football team

Utah Schools for the Deaf and the Blind has a new, eight person co-ed football team.
22 hours ago
Signs left by abortion-rights supporters line the security fence surrounding The Supreme Court on J...
REBECCA BOONE Associated Press

Medical groups, 20 states weigh in on Idaho abortion lawsuit

Medical groups and states across the U.S. are watching as a legal battle over abortion rights pits the deep-red state of Idaho against the Department of Justice.
22 hours ago
New state data shows that campaigns focused on vaping may be making a positive difference. (Pixabay...
Jed Boal

New data shows fewer Utah teens are vaping

As students head back to school this month, health advocates and medical experts are reminding parents and teens that electronic cigarettes, or vaping, are harmful.
22 hours ago

Sponsored Articles

tips how to quit smoking...

7 Tips How to Quit Smoking | Quitting Smoking Might be One of the Hardest Things You Ever Do but Here’s Where You Can Start

Quitting smoking cigarettes can be incredibly difficult. Here are 7 tips how to quit smoking to help you on your quitting journey.
Photo: Storyblocks...
Blue Stakes of Utah 811

Blue Stakes of Utah 811: 5 Reasons To Call 811 Before You Dig When Working in Your Yard

Call before you dig. Even at home, you could end up with serious injuries or broken utilities just because you didn't call Blue Stakes of Utah 811.
Days of...
Days of '47 Rodeo

TRIVIA: How well do you know your rodeo? Take this quiz before you go to the Days of ’47!

The Utah Days of ’47 Rodeo presented by Zions Bank is a one-of-a-kind Gold Medal Rodeo being held July 20-23, 25 at 7:30 PM. The Days of ’47 Rodeo How well do you know your rodeo trivia? Take the quiz to test your know-all before heading out to the Days of ’47 Rodeo at the […]
cyber security through multi factor authentication setup...
Les Olson IT

How multi factor authentication setup helps companies stay safe

Multi factor authentication (MFA) setup is an important security measure that every company should implement for their workers. It’s also wise to install it for your personal and home accounts.
...
Lighting Design

Check out these stunning lamps with stained glass shades

Lamps with stained glass shades are statement pieces that are more than simply aesthetic. They also meet a functional requirement: to light up a room.
Address Bar of internet browser shows internet access...
AARP Utah

Utah voters 50+ support increased access to Internet

The AARP surveyed Utah voters aged 50 plus about internet access and if they support the expansion of broadband, especially in rural areas currently lacking it.
Crumbl Cookies files trademark lawsuit against two competitors