LOCAL NEWS

#TakeNote returns to Jazz Twitter after Apple promotion takes over hashtag

Oct 19, 2022, 10:09 AM | Updated: Feb 14, 2023, 12:23 pm

SALT LAKE CITY — Looks like the Utah Jazz will get to keep their hashtag.

Apple’s CEO revealed a new advertising slogan Tuesday morning — “Take Note” — which trumped the team’s use of it on Twitter for several hours.

For those who don’t know what a hashflag is, it’s that little emoji-like symbol at the end of a hashtag that is automatically populated. For a while when you typed #TakeNote on Twitter, a nice little musical note would show up. Well Tuesday morning, that changed to Apple’s logo because of their announcement.

The Jazz’s social media account noticed it, too, tweeting out, “Well this is awkward,” in a now deleted tweet.

Jazz owner Ryan Smith also mentioned he was caught off guard at a press conference, saying he found out about the hashtag takeover Tuesday morning with the rest of us. But later that evening, it went back to the Jazz note emoji at the end of the hashtag.

Smith tweeted about it, saying, “Now we’re really ready for tomorrow night. #TakeNote.”

Was this a mistake? Was it all on purpose to get more eyeballs on the Jazz?

When Apple CEO used the hashtag Tuesday, it went out to his 13.6 million followers.

Smith and Cook are friends, so you have to wonder if Smith used that connection to correct this.

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#TakeNote returns to Jazz Twitter after Apple promotion takes over hashtag