GET GEPHARDT

Get Gephardt: Do digital discounts discriminate against elderly shoppers?

Nov 10, 2022, 10:18 PM | Updated: Nov 11, 2022, 10:31 am

SALT LAKE CITY — You have likely seen ads promising savings with digital-only coupons, but a consumer watchdog says that the digital-only part unfairly leaves many people out of the opportunity.

Coupon clipping has evolved. Fewer paper coupons, and more for your smartphone. Digital coupons have a clear upside for stores. They prompt consumers to download the store’s app, allowing retailers to learn shopping habits and to target consumers directly with ads tailored for them.

It has led to some retailers offering special, digital-only deals. Consumer advocate, Edgar Dworsky of the website Consumer World, said the strategy is not all upsides.

“The problem with that is many seniors, for example, don’t have a smartphone and don’t have internet access,” Dworsky pointed out. “How do they take advantage of those deals?”

Data from the AARP said that while more older adults are getting smartphones, about 1 in 4 still do not have one. No smartphone. No apps. No access to those savings for a group that Dworsky feels could benefit most.

“Senior citizens tend to be the people that are on fixed incomes or have less money, they need every advantage possible,” he said. “And for them, in large part not to be able to take advantage of these digital discounts is a shame.”

Dworsky said he is calling on supermarkets in particular to create some alternative method for customers who are digitally disconnected. And to be clear, some already are.

A spokesperson for Associated Foods said people who do not have smartphones “may visit our customer service team at the front of our stores or call customer service before arriving” and they will help.

A spokesperson for Harmon’s said their digital coupons are linked to the store’s “Foodie Club Cards and are automatically clipped with no computer necessary.”

Digital coupons do tend to get used way more than paper coupons. Of all the coupons printed in newspapers, only about 5% ever make their way to a store. With digital coupons, the usage rate is closer to one in three.

KSL 5 TV Live

Top Stories

Get Gephardt

...
Matt Gephardt and Cindy St. Clair, KSL TV

Get Gephardt: Husband sued for deceased wife’s unpaid medical bill

Just about a year after his wife died of cancer, Keith Zipprich said he was surprised when he, himself, was slapped with a lawsuit from a debt collector trying to collect on one of her unpaid medical bills.
2 days ago
Proch pirates and doorbell cameras...
Matt Gephardt & Sloan Schrage

Get Gephardt: Why you cannot rely on doorbell cameras to thwart porch pirates

Over a third of us have been hit by porch pirates in the past year according to a new study from ValuePenguin.com.
2 days ago
Brenda White cookies...
Matt Gephardt

Gephardt Busts Inflation: Rent prices down nationwide but very high in Utah

All over the country, the cost of rent is finally starting to go down. But that is not the case here in Utah.
9 days ago
...
Matt Gephardt

Get Gephardt: Cybersecurity experts caution shoppers to take it slow while shopping online

For many of us, Christmastime is magical. For scammers, it’s especially magical. Here's what to beware of when shopping online.
15 days ago
Scammers...
Matt Gephardt

Get Gephardt: Received a package delivery text? Scammers are luring Utahns with fake tracking alerts

Utahns are getting targeted by scammers sending out fake delivery notices.
22 days ago
(KSL TV)...
Matt Gephardt and Sloan Schrage, KSL TV

Get Gephardt helps Holladay woman who says contractor left her with an unusable bathroom

If a contractor did bad work, you wouldn't be satisfied with the job. A Holladay woman said a restoration company left her with an unusable bathroom, but when they told her she was satisfied, she decided it was time to Get Gephardt.
22 days ago

Sponsored Articles

notebook with password notes highlighted...
PC Laptops

How to Create Strong Passwords You Can Actually Remember

Learn how you can create strong passwords that are actually easy to remember! In a short time you can create new ones in seconds.
house with for rent sign posted...
Chase Harrington, president and COO of Entrata

Top 5 reasons you may want to consider apartment life over owning a home

There are many benefits of renting that can be overshadowed by the allure of buying a home. Here are five reasons why renting might be right for you.
Festive kitchen in Christmas decorations. Christmas dining room....
Lighting Design

6 Holiday Decor Trends to Try in 2022

We've rounded out the top 6 holiday decor trends for 2022 so you can be ahead of the game before you start shopping. 
Happy diverse college or university students are having fun on their graduation day...
BYU MBA at the Marriott School of Business

How to choose what MBA program is right for you: Take this quiz before you apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.
Diverse Group of Energetic Professionals Team Meeting in Modern Office: Brainstorming IT Programmer...
Les Olson

Don’t let a ransomware attack get you down | Protect your workplace today with cyber insurance

Business owners and operators should be on guard to protect their workplace. Cyber insurance can protect you from online attacks.
Hand turning a thermostat knob to increase savings by decreasing energy consumption. Composite imag...
Lighting Design

5 Lighting Tips to Save Energy and Money in Your Home

Advances in lighting technology make it easier to use smart features to cut costs. Read for tips to save energy by using different lighting strategies in your home.
Get Gephardt: Do digital discounts discriminate against elderly shoppers?