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‘Swig experience’ coming to Megaplex Theatres after Larry H. Miller Company acquires majority stake

Nov 22, 2022, 3:36 PM | Updated: 3:36 pm

(Swig Facebook)...

(Swig Facebook)

(Swig Facebook)

SALT LAKE CITY — The Larry H. Miller Company acquired a majority stake in Swig, a popular drink shop and drive-thru that began in St. George.

In addition to the investment changes, the company announced it would be offering, “a swig experience” in LHM Megaplex Theatres. For a limited time, this includes both companies refilling Swig tumblers and Megaplex Theatres mugs for the price the location has listed.

“I’ve always known Swig is special. I’ve seen its impact not only in the incredible growth but also in the faces of the customers who come through our drive-thru every day. We have become a part of people’s lives and their hearts,” Nicole Tanner, who originally founded Swig in 2010 said. “Our partnership with Savory transformed Swig’s trajectory. Andrew and Shauna Smith have been vital partners as we’ve scaled, and I’m thrilled they will remain a crucial ally as we join forces with the Larry H. Miller Company. It’s an honor to partner with Gail Miller, her family, and their impeccable team, and I can’t wait to see what our companies accomplish together.”

Terms of the agreement were not made public, but a release from The Larry H. Miller Company said the private equity firm, Savory Fund, along with Swig’s founder and partners would retain “significant minority stakes.”


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Savory Fund purchased Swig in 2018. By the end of 2022, Swig will have 46 locations.

Swig announced its intention to franchise on Nov. 1, 2022.

“Swig’s founders, and team, including the Savory Fund, have done an amazing job building this fastgrowing brand,” Steve Starks, CEO of the LHM Company said. “We love Swig’s growth trajectory, best-inclass customer service, strong employee culture, and commitment to delivering positive guest experiences. We are excited to welcome the Swig team to the LHM Company and are excited to help accelerate its national expansion.”

Gail Miller, Owner of the LHM Company, added, “I am proud to invest in Swig, a business founded by a woman whose approach to community building aligns with ours. Nicole and the team are invested in their leaders and employees, and their values are strongly reflected in their everyday operations.”

Swig founder, Nicole Tanner, will remain the official spokesperson for the company’s foundation, “Save the Cups.” Tanner is a breast cancer survivor and began Save the Cups in 2020 as a way to give back and help pay the bills of women fighting the disease.

This October, Save The Cups raised a staggering $217,000 for women fighting breast cancer.

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‘Swig experience’ coming to Megaplex Theatres after Larry H. Miller Company acquires majority stake