Chick-fil-A is selling merchandise for the first time ever

Nov 30, 2022, 9:05 AM | Updated: Feb 13, 2023, 1:32 pm

Chick-fil-A is selling merchandise for the first-time ever. (CNN)...

Chick-fil-A is selling merchandise for the first-time ever. (CNN)


(CNN) — If your holiday wish list includes a Chick-fil-A sauce-themed blanket or a chicken nugget pillow, look no further.

The chicken chain has launched its first-ever online store, and it’s filled with quirky merchandise that pays homage to cult-favorite items. Highlights include an “I Heart Waffle Fries” hoodie, a “Chicken for Breakfast” hat and a clutch in the shape of Chick-fil-A sandwich packaging.

Chick-fil-A said it expects the products, which range from $15 to $75, to “sell out quickly” — and the chain is already planning for more merchandise next year. It’s the first time the company has sold branded clothing and gifts, though it has sold its much-beloved sauces at grocery stores.

It’s just one way fast-food chains have recently been expanding their product range beyond food as a way to create buzz and excite fans.

The approach is “another avenue for companies like McDonald’s to do this outside of TV [ads],” Andrew Charles, restaurant sector analyst with Cowen, recently told CNN Business, adding that the aging brands need a way to attract younger customers so selling buzzy merch is a “home run.”

McDonald’s has had runaway success with its recent Cactus Plant Flea Market toys and sweaters that are listed for hundreds and even thousands of dollars above retail price on secondary websites. In an October earnings call, McDonald’s CEO Chris Kempczinski said “50% of our supply of collectibles was sold in the first four days.” The chain plans to sell even more merchandise, such as Chicken McNugget stockings, next month for its new holiday promotion.

Chipotle has a sprawling online store, including items made from “responsibly sourced” clothing and souvenirs. In August, it quickly sold out of a lemonade-scented soy candle designed to look like a Chipotle cup.

It’s not just branded hoodies that diners are snapping up: Dunkin, for example, collaborated with TikTok-favorite beauty brand e.l.f Cosmetics to launch a limited-edition makeup collection inspired by Dunkin’s coffees and donuts.

Larissa Jensen, NPD vice president and a beauty industry adviser, said brands are increasingly using unexpected collaborations to stay relevant and grab the attention of younger shoppers.

“Our studies show that one-third of consumers in the 18-44 age range are likely to buy products from collaborations,” Jensen told CNN Business earlier this year.

–CNN Business’ Parija Kavilanz contributed to this report.

The-CNN-Wire™ & © 2022 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

KSL 5 TV Live


FILE: Hollywood actors have reached a tentative agreement with the major film and television studio...

Ramishah Maruf and Elizabeth Wagmeister, CNN

Hollywood actors union ratifies new contract with studios

Members of SAG-AFTRA, the Hollywood actors union, have ratified a new contract with the Alliance of Motion Picture and Television Producers, which represents major studios and streamers, the union said on Tuesday.

6 hours ago

President Joe Biden, here on June 1, sets off on a fundraising sprint Tuesday as he looks to tap in...

Kevin Liptak, David Wright and Samantha Waldenberg, CNN

Biden tells donors he’s ‘not sure I’d be running’ in 2024 if Trump wasn’t in the race

resident Joe Biden told Democratic donors Tuesday he wasn’t confident he’d be seeking another term if his predecessor Donald Trump wasn’t running for the White House.

8 hours ago

FILE - Speaker of the House Mike Johnson, R-La., speaks during a news conference at the Capitol in ...

Holmes Lybrand and Haley Talbot, CNN

House Speaker Johnson wants to blur January 6 footage to protect Capitol rioters

The Louisiana Republican said during a news conference that he wants to make sure rioters don’t get prosecuted.

11 hours ago

Israeli military tanks roll near the border with the Gaza Strip on December 5, amid continuing batt...

Natasha Bertrand, MJ Lee, Alex Marquardt and Oren Liebermann, CNN

US officials think Gaza ground operation could end by January

US officials expect the current phase of Israel’s ground invasion of Gaza targeting the southern end of the strip to last several weeks before Israel transitions, possibly by January.

12 hours ago

People gather on a pier after a woman was killed by a shark while paddleboarding in the Bahamas.

Abel Alvarado, CNN

Boston woman paddleboarding near Bahamas resort killed in shark attack, police say

A 44-year-old American visiting the Bahamas from Boston was killed in a shark attack while paddleboarding near a beach resort Monday.

14 hours ago

A frame from witness video shows the Arlington home surrounded by law enforcement just moments befo...

Rob Frehse and Elizabeth Wolfe, CNN

A home near Washington, DC, exploded as police responded to reports of more than 30 flare-gun shots fired

A home exploded in Arlington, Virginia, Monday night as police were trying to execute a search warrant, sending the building up in flames.

16 hours ago

Sponsored Articles

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Users display warnings about the use of artificial intelligence (AI), access to malicious software ...

Les Olson

How to Stay Safe from Cybersecurity Threats

Read our tips for reading for how to respond to rising cybersecurity threats in 2023 and beyond to keep yourself and your company safe.

Design mockup half in white and half in color of luxury house interior with open plan living room a...

Lighting Design

Lighting Design 101: Learn the Basics

These lighting design basics will help you when designing your home, so you can meet both practical and aesthetic needs.

an antler with large horns int he wilderness...

Three Bear Lodge

Yellowstone in the Fall: A Wildlife Spectacle Worth Witnessing

While most people travel to this park in the summer, late fall in Yellowstone provides a wealth of highlights to make a memorable experience.

a diverse group of students raising their hands in a classroom...

Little Orchard Preschool

6 Benefits of Preschool for Kids

Some of the benefits of preschool for kids include developing independence, curiosity, and learning more about the world.

Chick-fil-A is selling merchandise for the first time ever