Gephardt Busts Inflation: The tricks retailers will use to get us to open up our wallets

Dec 5, 2022, 10:15 PM | Updated: 10:35 pm

SALT LAKE CITY — Of the thousands of Utahns who shopped for bargains on Black Friday, many likely bought a lot of stuff they really didn’t plan to buy. That is all by design of retailers who have fine-tuned their tricks over decades. So, maybe if you are aware of a few of them going in, you will be less likely to overspend.

“They create a sense of urgency,” Smart Shopping Expert Trae Bodge of merchants said. “And we as shoppers then feel like we have to buy something right now.”

Bodge said retailers often use phrases like, “Only 3 Left!” or “Get Them Before They’re Gone!”

“Maybe a deal is a limited quantity or it’s only available for a limited time,” she said. “And that can make us buy more than we want to.”

But no words necessary. A retailer can create urgency just by keeping displays looking scant though they have plenty of inventory in the back.

“It’s pretty sneaky, but you know, it is effective,” Bodge said.

Also effective is retailers will keep items on sale, or that are pricier, right at eye level. And there’s the “cash wrap” — all that stuff kept at checkout stands that can trigger impulse buys.

“You see kind of lots of big, buzzy, exciting things that you might want to throw into your cart just then,” Bodge explained.

Pricing schemes touting the biggest discount ever, or holiday displays or big colorful sales signs, all encourage us to spend more, she said.

And the tricks continue online — countdown clocks, timed shipping deals, or the fear of missing out.

“When you’re browsing and you see that other people are looking at this item, you might feel like, ‘Oh my gosh, I have to buy it right now,’” Bodge said.

Online retailers often upsell by suggesting other items they say go with your purchase. Or they will highlight something as their pick, though it may not be yours.

“You could take it into account, but then it’s always good to read the reviews and maybe shop around a little bit,” Bodge said.

Her advice to bust inflation here by not overspending: Get organized. List out exactly who you’re shopping for and what you want to buy. Use browser shopping extensions to help you determine whether a sale is really the best discount ever. And take your time.

“Make sure that you’re getting the best deal and then make your purchase.”

KSL 5 TV Live

Top Stories

KSL Investigates

Matt Gephardt

Get Gephardt: The ‘most used’ photos to catfish victims in romance scams

KSL Investigator Matt Gephardt shows us some of the most widely used photos in romance scams and how we can protect ourselves.
1 day ago
Americans are using their credit cards more often as the economy opens....
Matt Gephardt

Gephardt Busts Inflation: The key to saving money on your credit card bills

More Utahns are carrying debt, but the thing is – many of those folks have no idea how much interest they are paying on their debt.
5 days ago
Matt Gephardt and Cindy St. Clair

AmeriGas customers nationwide Get Gephardt after waiting weeks for propane

Calls to Get Gephardt have come from across the country, all having the same problem: missing propane deliveries. So, where’s the gas?
5 days ago
(Taylorsville Police Department)...
Keira Farrimond and Daniella Rivera

Questions surround convicted rapist’s release as police investigate aggravated sexual assault

Despite admitted anger issues and a recent history of assault, Utah’s Board of Pardons and Parole released a convicted rapist back into the community last month. Now, he is charged with aggravated rape in an attack on a Taylorsville woman he communicated with while in prison.
5 days ago
Grant Clark waited for repairs on his car...
Matt Gephardt

Get Gephardt: Orem man’s auto repairs take 13 months due to parts shortage

If your car needs minor repairs, be prepared to wait. That warning comes from a Utah County man who had to wait for more than a year for his car to get fixed.
7 days ago
Susan Lee Wilson, attempting to use her phone after another outage. (KSL-TV)...
Matt Gephardt

Get Gephardt: Salt Lake woman battles phone company to fix 12-year-old landline problem

You pay for phone service, so you would expect to receive phone service. But when a Sandy woman’s landline kept going dead for more than a decade, she decided it was time to Get Gephardt.
8 days ago

Sponsored Articles

Fiber Optical cables connected to an optic ports and Network cables connected to ethernet ports...
Brian Huston, CE and Anthony Perkins, BICSI

Why Every Business Needs a Structured Cabling System

A structured cabling system benefits businesses by giving you faster processing speeds and making your network more efficient and reliable.
notebook with password notes highlighted...
PC Laptops

How to Create Strong Passwords You Can Actually Remember

Learn how you can create strong passwords that are actually easy to remember! In a short time you can create new ones in seconds.
house with for rent sign posted...
Chase Harrington, president and COO of Entrata

Top 5 Reasons You May Want to Consider Apartment Life Over Owning a Home

There are many benefits of renting that can be overshadowed by the allure of buying a home. Here are five reasons why renting might be right for you.
Festive kitchen in Christmas decorations. Christmas dining room....
Lighting Design

6 Holiday Decor Trends to Try in 2022

We've rounded out the top 6 holiday decor trends for 2022 so you can be ahead of the game before you start shopping. 
Happy diverse college or university students are having fun on their graduation day...
BYU MBA at the Marriott School of Business

How to Choose What MBA Program is Right for You: Take this Quiz Before You Apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.
Diverse Group of Energetic Professionals Team Meeting in Modern Office: Brainstorming IT Programmer...
Les Olson

Don’t Let a Ransomware Attack Get You Down | Protect Your Workplace Today with Cyber Insurance

Business owners and operators should be on guard to protect their workplace. Cyber insurance can protect you from online attacks.
Gephardt Busts Inflation: The tricks retailers will use to get us to open up our wallets