Win or lose, Rose Bowl boosts U of U at almost every level

Jan 4, 2023, 9:37 AM | Updated: Feb 14, 2023, 12:43 pm

SALT LAKE CITY — Even though the Rose Bowl game didn’t go Utah’s way, it still delivers what University President Taylor Randall calls a “halo effect” to nearly every aspect of the school.

“This is one of the most amazing things the university has ever had happen to it. Two in a row. Can you believe it? I thought last year was a once-in-a-lifetime opportunity,” Randall said.

For starters, enrollment saw a boost. Applications increased after 2022’s Rose Bowl by 10%. According to Randall, they would expect to see another bump in applications, mostly from out of state, but also from in-state students.

“There were only two universities this past year in the state that grew their full-time enrollment — that was us and Utah State. And I think our blip was completely attributed to good recruiting, but then also the lift of the Rose Bowl,” he said.

The school also benefits financially. On average, Randall said schools see donations increase in a range of $700,000 to $1 million.

Rose Bowl revenue is split among teams in the PAC-12. College Playoff Football News estimates that revenue distribution for a Rose Bowl game, when combined with the base pool for meeting Academic Performance Review, is about $74 million for each conference.

The U gets additional dollars from game tickets in their sold-out stadium. The new Ken Garff Red Zone addition, with premium seating and club options, sold out in a matter of months.

The school also profits from official merchandise, which has been flying off shelves since the U won the chance to play in the Rose Bowl.

Randall pointed out that many of the benefits from the “halo effect” don’t carry a price tag.

“More than anything, it is just the energy that (Rose Bowl games) bring to the University of Utah that I think we all feed off of,” he said.

Students benefit from that excitement on campus. The number of students who attended the game this year doubled from 1,500 to 3,000.

Student athletes stand to make more money across the board, with the NCAA’s Name, Image and Likeness rule. University Athletic Director Mark Harlan said Utah football athletes had about $2 million in deals and contracts. The school’s higher profile is spreading more financial opportunities to athletes in other sports.

Finally, the high profile from the Rose Bowl helps the U recruit everything from higher caliber athletes, faculty and researchers.

About the only area Randall isn’t sure the Rose Bowl glow will help is at the upcoming State Legislature. But even there, he hopes lawmakers see how a growing student body can fuel the already strong momentum in Utah’s labor force.

“We’re growing, we’re accelerating, and you’re seeing more and more excellence. And when you have more people excited and in a good mood, it’s a great place to be,” he said.

KSL 5 TV Live

College Sports

Head coach Nick Saban of the Alabama Crimson Tide celebrates after defeating the Georgia Bulldogs 2...

John Zenor, AP Sports Writer

Alabama’s Nick Saban retires after 7 national titles, most in major college football history

Alabama coach Nick Saban is retiring after winning more national championships than any other major college football coach.

1 month ago

Brigham Young Cougars guard Richie Saunders (15) shoots the ball over Utah Utes center Lawson Lover...

John Coon, Associated Press

Utah survives late rally, hands No. 14 BYU first loss of the season

A historic win by Utah basketball over BYU marks the first time Utah's succeeded over a ranked BYU team since 1993.

3 months ago

Tom Farden watches the arena screen during an NCAA gymnastics meet versus the BYU Cougars at the Hu...

Trent Wood, Deseret News

Utah, Tom Farden ‘mutually agree to part ways’; Dockendorf to serve as gymnastics coach

Recently named interim head coach Carly Dockendorf will lead the Red Rocks during the upcoming season.

3 months ago

A 102-year-old World War II veteran, who happens to be one of BYU's biggest fans, was given the opp...

Brianna Chavez

A 102-year-old WWII vet, BYU fan flips game coin at Veterans Day game

A 102-year-old World War II veteran, who happens to be one of BYU's biggest fans, was given the opportunity to flip the game coin during Saturday's Veterans Day home game.

3 months ago

Bob Knight...

Jacob Lev, CNN

Hall of Fame college basketball coach Bob Knight dies at 83

Hall of Fame college basketball head coach Bob Knight, whose Indiana University teams won three national championships under his guidance, has died at the age of 83, his family announced on Wednesday.

4 months ago

(Mark Less, KSL TV)...

Alex Cabrero

Utah tailgating brings its A game for national spotlight

Saturday felt a little different for University of Utah football fans with College GameDay broadcasting from Salt Lake City.

4 months ago

Sponsored Articles

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Users display warnings about the use of artificial intelligence (AI), access to malicious software ...

Les Olson

How to Stay Safe from Cybersecurity Threats

Read our tips for reading for how to respond to rising cybersecurity threats in 2023 and beyond to keep yourself and your company safe.

Win or lose, Rose Bowl boosts U of U at almost every level