UTAH UTES

Win or lose, Rose Bowl boosts U of U at almost every level

Jan 4, 2023, 9:37 AM | Updated: 9:40 am

SALT LAKE CITY — Even though the Rose Bowl game didn’t go Utah’s way, it still delivers what University President Taylor Randall calls a “halo effect” to nearly every aspect of the school.

“This is one of the most amazing things the university has ever had happen to it. Two in a row. Can you believe it? I thought last year was a once-in-a-lifetime opportunity,” Randall said.

For starters, enrollment saw a boost. Applications increased after 2022’s Rose Bowl by 10%. According to Randall, they would expect to see another bump in applications, mostly from out of state, but also from in-state students.

“There were only two universities this past year in the state that grew their full-time enrollment — that was us and Utah State. And I think our blip was completely attributed to good recruiting, but then also the lift of the Rose Bowl,” he said.

The school also benefits financially. On average, Randall said schools see donations increase in a range of $700,000 to $1 million.

Rose Bowl revenue is split among teams in the PAC-12. College Playoff Football News estimates that revenue distribution for a Rose Bowl game, when combined with the base pool for meeting Academic Performance Review, is about $74 million for each conference.

The U gets additional dollars from game tickets in their sold-out stadium. The new Ken Garff Red Zone addition, with premium seating and club options, sold out in a matter of months.

The school also profits from official merchandise, which has been flying off shelves since the U won the chance to play in the Rose Bowl.

Randall pointed out that many of the benefits from the “halo effect” don’t carry a price tag.

“More than anything, it is just the energy that (Rose Bowl games) bring to the University of Utah that I think we all feed off of,” he said.

Students benefit from that excitement on campus. The number of students who attended the game this year doubled from 1,500 to 3,000.

Student athletes stand to make more money across the board, with the NCAA’s Name, Image and Likeness rule. University Athletic Director Mark Harlan said Utah football athletes had about $2 million in deals and contracts. The school’s higher profile is spreading more financial opportunities to athletes in other sports.

Finally, the high profile from the Rose Bowl helps the U recruit everything from higher caliber athletes, faculty and researchers.

About the only area Randall isn’t sure the Rose Bowl glow will help is at the upcoming State Legislature. But even there, he hopes lawmakers see how a growing student body can fuel the already strong momentum in Utah’s labor force.

“We’re growing, we’re accelerating, and you’re seeing more and more excellence. And when you have more people excited and in a good mood, it’s a great place to be,” he said.

KSL 5 TV Live

Top Stories

Utah Utes

...
Keira Farrimond

Painting helmets turns lifetime Nebraska fan into Utes fan for life

Artist Armando Villareal says he is a Utes fan for life after how well the team and university have welcomed him and his family for his hand painted football helmet work.
28 days ago
Fans driving to the Rose Bowl...
Ladd Egan

Utahns drive to Rose Bowl early to avoid next winter storm

The Utah Department of Transportation urged Utahns headed to southern California for the Rose Bowl to plan ahead and leave early.
1 month ago
Brig. General Richard W. Gibbs speaks with students before a ceremony at the University of Utah whe...
Logan Stefanich, KSL.com

University of Utah, US Air Force strike historic education partnership

The University of Utah College of Engineering on Friday signed a historic educational partnership with the U.S. Air Force and Hill Air Force Base.
2 months ago
...
Karah Brackin

‘Home Away From Home’ program underway at the U

With the semester underway, the University of Utah is connecting alumni faculty and staff in the area who have extra room in their home with students who need housing. It’s called the "Home Away From Home" Program. 
5 months ago
FILE...
Alex Cabrero

University of Utah: Two racially-motivated incidents have taken place on campus

The University of Utah says enough is enough. In the first couple weeks of fall classes, university officials say there were two racially-motivated incidents on campus.
5 months ago
Clay Wilkes talks about his passion for the issue of climate change.  Wilkes, along with his wife M...
Jed Boal

University of Utah announces The Wilkes Center for Climate Science and Policy

The University of Utah announced Wednesday the creation of the interdisciplinary Wilkes Center for Climate Science and Policy. The center will promote research, study effective public policies, and propose entrepreneurial business solutions.
5 months ago

Sponsored Articles

Fiber Optical cables connected to an optic ports and Network cables connected to ethernet ports...
Brian Huston, CE and Anthony Perkins, BICSI

Why Every Business Needs a Structured Cabling System

A structured cabling system benefits businesses by giving you faster processing speeds and making your network more efficient and reliable.
notebook with password notes highlighted...
PC Laptops

How to Create Strong Passwords You Can Actually Remember

Learn how you can create strong passwords that are actually easy to remember! In a short time you can create new ones in seconds.
house with for rent sign posted...
Chase Harrington, president and COO of Entrata

Top 5 Reasons You May Want to Consider Apartment Life Over Owning a Home

There are many benefits of renting that can be overshadowed by the allure of buying a home. Here are five reasons why renting might be right for you.
Festive kitchen in Christmas decorations. Christmas dining room....
Lighting Design

6 Holiday Decor Trends to Try in 2022

We've rounded out the top 6 holiday decor trends for 2022 so you can be ahead of the game before you start shopping. 
Happy diverse college or university students are having fun on their graduation day...
BYU MBA at the Marriott School of Business

How to Choose What MBA Program is Right for You: Take this Quiz Before You Apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.
Diverse Group of Energetic Professionals Team Meeting in Modern Office: Brainstorming IT Programmer...
Les Olson

Don’t Let a Ransomware Attack Get You Down | Protect Your Workplace Today with Cyber Insurance

Business owners and operators should be on guard to protect their workplace. Cyber insurance can protect you from online attacks.
Win or lose, Rose Bowl boosts U of U at almost every level