KSL ALL-STAR ACCESS

Minority-owned businesses in Salt Lake City winning big during NBA All-Star weekend

Feb 19, 2023, 4:45 PM | Updated: 5:01 pm

SALT LAKE CITY — Utah business owners are winning big this weekend with thousands of visitors in town for NBA All-Star weekend events, including several minority-owned businesses.

NBA Commissioner Adam Silver said this year’s All-Star is the largest in history. He estimated it would bring a $280,000,000 economic impact to Utah.

A lot of business owners are feeling that impact. Lit Mercantile, an online shop with Utah roots, sells grooming products for men and women. A married African American couple owns it.

“Being a Black business owner in Utah, it was kind of scary, kind of the unknown,” owner Matthew Haddix expressed. “The population of African Americans in Utah is very low, so it’s very hard to find like-minded African Americans in Utah that have the same passion, same motivation as you have with small businesses.”

Matthew Haddix’s store was featured in a list of Black-owned businesses to visit in Salt Lake City during All-Star weekend.

“I was getting lots of orders this past week leading up to the All-Star game. I didn’t know what was going on,” he said. “When I found out I was on the list, I thought, ‘that explains it.'”

He said his sales have boosted by around 30-40% since Wednesday. Haddix said his largest customer base is here in Utah, but he’s getting orders from basketball fans across the country.

“I think it’s important for Black businesses to get highlighted because it gives other Black businesses motivation and the feeling they can do it, they can make it,” Haddix said. “Even though we feel like the minority, we feel like there’s not many people who can relate to us.”

Both locations of Red Iguana saw an uptick in customers, too.

“Having a lot of people from out of town for this event, having the TRAX being free did help us quite a bit,” manager Colleen Murphy said.

She said the full agenda of events helped, too.

“It definitely kept us more steady throughout the day of being full all day instead of having slower periods throughout the day,” Murphy said.

Several high-profile guests stopped at the restaurant.

“A lot of NBA players come in, a lot of past NBA players come in, we’ve had a few of the artists, Post Malone comes in all the time, Travis Scott was in over the weekend,” she said.

KSL 5 TV Live

KSL All-Star Access

A promotional video showing the LED court that will be used during the All-Star games....

Tim Reynolds, AP Basketball Writer

NBA set to play on an LED glass court for some All-Star weekend events

For the first time, the NBA will play on glass. Part of All-Star weekend in Indianapolis — including the entire All-Star Saturday Night lineup — will be played on a state-of-the-art, full video LED court.

20 days ago

(KSL TV)...

Katija Stjepovic

Local Black-owned businesses participate in weekend retail experience

Many Black-owned businesses saw a welcomed economic boost from NBA All-Star weekend. Now, the Utah Black Chamber of Commerce wants to keep that alive with a new weekend retail experience.

12 months ago

Bottles of alcohol...

Shelby Lofton

State says temporary liquor store set up for All-Star weekend was a success

State officials say the temporary liquor store set up for NBA All-Star weekend was a success, but they're also looking at ways to improve.

12 months ago

Savanah Norman...

Tamara Vaifanua

Local makeup artist stands out during NBA All-Star weekend

KSL TV's Tamara Vaifanua introduces us to a local makeup artist who picked up her most famous client to date – Gabrielle Union.

1 year ago

This week on Sunday Edition, Doug Wright and his guests look at the impact the NBA All-Star weekend...

KSL TV

Sunday Edition: NBA All-Stars, Legislative Session 2023 Final Weeks

This week on Sunday Edition, Doug Wright and his guests look at the impact the NBA All-Star weekend will have on Utah and the final weeks of the 2023 legislative session.

1 year ago

(Ryan Young)...

Debbie Worthen

Utah father, son given free tickets to NBA All-Star Game after chance encounter

A father and son from Draper, Utah, got the surprise of a lifetime during the NBA All-Star weekend.

1 year ago

Sponsored Articles

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Users display warnings about the use of artificial intelligence (AI), access to malicious software ...

Les Olson

How to Stay Safe from Cybersecurity Threats

Read our tips for reading for how to respond to rising cybersecurity threats in 2023 and beyond to keep yourself and your company safe.

Minority-owned businesses in Salt Lake City winning big during NBA All-Star weekend