NATIONAL NEWS

Hershey launches vegan Reese’s

Mar 7, 2023, 12:07 PM

Hershey is launching vegan Reese's and a vegan Hershey bar.
Mandatory Credit:	The Hershey Company...

Hershey is launching vegan Reese's and a vegan Hershey bar. Mandatory Credit: The Hershey Company

(CNN) — Vegan Reese’s are happening.

Hershey, which makes Reese’s along with Hershey bars, Kisses and other chocolates and candies, announced two new dairy-free products on Tuesday: Reese’s plant-based peanut butter cups, and a vegan chocolate Hershey bar with almonds and sea salt, each made with oats instead of dairy and designed to taste like milk chocolate. The new Reese’s variety will be available nationally this month, and the new Hershey bar is arriving in April.

The company is the latest to introduce a vegan chocolate in hopes that it will attract more customers. But Hershey is a little late to the game.

Nestlé introduced KitKat V, a vegan version of the chocolate bar, in 2021. Mondelez acquired Hu, a company which makes vegan chocolate, that year, as well. Hershey also initiated a test of a version of its product in 2021.

In prepared remarks discussing the company’s fourth-quarter results, CEO Michele Buck said that “better for you,” which includes plant-based items, presented an opportunity for the company and will “receive greater levels of support this year.”

“We are excited to introduce these delicious, plant-based options,” Teal Liu, brand manager of Better For You at Hershey, said in a statement announcing the launch Tuesday, adding that the new products offer more options for “chocolate lovers looking for plant-based alternatives.”

By focusing on vegan alternatives to milk chocolate, specifically, Hershey may have a better chance of setting its products apart from others in the market.

“As the vegan chocolate space gets more crowded, claims beyond plant-based may be necessary,” Kelsey Olsen, consumer insights analyst for food & drink at market research firm MIntel, told CNN in an email. “While many plant-based items previously launched have been dark chocolate varieties, brands should explore the areas of plant-based milk chocolate and white chocolate.”

Touting oat as an ingredient could also help.

Confectioners “can take advantage of oat milk’s unique properties to appeal to a larger consumer base, whether vegan or not,” Olsen said.

Chocolate as a category has been resilient in the past few years, with people reaching for treats during the stress of the early pandemic and seeing it as a relatively affordable splurge even as prices rise.

But it’s not clear that an oat-based chocolate will do the trick. “The majority of consumers are not focused on added [better for you] components to chocolate,” Olsen noted in a Mintel report last year.


The-CNN-Wire™ & © 2023 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

KSL 5 TV Live

National News

FILE - In this July 20, 2017 file photo, former NFL football star O.J. Simpson reacts after learnin...

Associated Press

Executor of O.J. Simpson’s estate plans to fight payout to the families of Brown and Goldman

The executor of O.J. Simpson’s estate says he will work to prevent a payout of a $33.5 million judgment awarded by a California civil jury nearly three decades ago in a wrongful death lawsuit filed by the families of Simpson’s ex-wife Nicole Brown Simpson and her friend Ron Goldman.

4 hours ago

Google argues paying news outlets for their content under a proposed California law would be "unwor...

Eva Rothenberg, CNN

Google removes links to California news sites, citing proposed state law requiring payment to publishers

Google is removing links to California news websites in reaction to proposed state legislation requiring big tech companies to pay news outlets for their content, the company announced Friday in a blog post.

6 hours ago

FILE PHOTO (Getty Images)...

Gerald Herbert and Kevin McGill, Associated Press

Storms bring floods and damaging wind across the South; 1 dead in Mississippi

Severe storms blamed for a death in Mississippi spawned a tornado that demolished buildings in one Louisiana city Wednesday.

7 hours ago

(File photo)...

Jonel Aleccia AP Health Writer

Bird flu is spreading to more farm animals. Are milk and eggs safe?

A bird flu outbreak in U.S. dairy cows has grown to affect more than two dozen herds in eight states, just weeks after the nation's largest egg producer found the virus in its chickens.

8 hours ago

A protestor holds a sign reading 'My Body My Choice' at a Women's March rally where Arizona Secreta...

Steve Peoples and Jonathan J. Cooper Associated Press

A near-total ban on abortion has supercharged the political dynamics of Arizona, a key swing state

Arizona was already expected to be one of the most closely contested states in November's U.S. presidential election. But a ruling this week instituting a near-total abortion ban supercharged the state's role, transforming it into perhaps the nation's most critical battleground.

9 hours ago

Manuel Rocha sitting at a desk smiling...

Denise Royal, Carlos Suarez and Ray Sanchez, CNN

Former US diplomat sentenced to 15 years in prison after pleading guilty to spying for Cuba

Manuel Rocha, the former US ambassador to Bolivia who acted as a secret foreign agent of Cuba, was sentenced to 15 years in prison after pleading guilty to federal charges Friday

23 hours ago

Sponsored Articles

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why Printer Security Should Be Top of Mind for Your Business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Hershey launches vegan Reese’s