Mattel wants to pay you $277 an hour to play Uno

Aug 6, 2023, 5:48 PM

A person is seen playing UNO card game. (Wachiwit/Alamy Stock Photo)...

A person is seen playing UNO card game. (Wachiwit/Alamy Stock Photo)

(Wachiwit/Alamy Stock Photo)

(CNN) —Mattel says it is conducting a nationwide job search for a “Chief Uno player.” The salary: $277 an hour.

The toy company is hiring someone to promote the release of their new game, Uno Quatro. The chosen applicant will be paid $4,444 a week for four weeks to play Uno Quatro with strangers in New York City and create social media content featuring the new game.

Uno Quatro is a new version of Uno that combines connecting four tiles in a row, as in Connect 4, with the classic Uno feature of matching numbers and colors.

“We’re thrilled to offer a position to the ultimate Uno player to help introduce our brand-new game, Uno Quatro, to the world,” said Ray Adler, the global head of games at Mattel, in a statement.

Starting September 13, the Chief Uno player will teach players to play the game and participate in livestreams and interviews. Any US citizen over the age of 18 can apply, as long as they can fulfill the job requirements of being able to sit for long periods of time and can carry 50 pounds or more to move tents for game set up.

Mattel’s new position is part of a growing movement in which brands use stunts on social media to get people talking about their new product, said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management.

“This really reflects the state of marketing today…the question is how do you get people engaged and interested in a brand [like Uno] that has been around for 50 years,” Calkins says. “For many brands TikTok is the key.”

For Uno, Mattel is featuring their applications on TikTok to alert users of the quirky new job, and the company is encouraging Uno lovers to apply by stitching their video before the August 10 deadline.

“I suspect many people have not thought about Uno in a very long time…then suddenly you see this on TikTok, and now you are interested in it again,” Calkins says.

Just last week, Skittles partnered with French’s to release a mustard flavor, which made waves on TikTok. In June, McDonald’s’ “Grimace,” the creature behind their popular shake, “took over” their Twitter account. Meanwhile, marketers everywhere have been capitalizing on the “Barbie” cultural moment, turning social media pink.

But it takes more than just posting on TikTok for brands to see returns.

For a small brand like Uno, it is impossible to get success by just advertising, Calkins explained. Instead they need to give fans something interesting to talk about to generate buzz.

An eye-catching five figure position to play Uno for four weeks can accomplish just that. Plus, if you are a young person in between jobs, Chief Uno player is a great gig, Calkins said.

The-CNN-Wire™ & © 2023 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

KSL 5 TV Live


FILE: Hollywood actors have reached a tentative agreement with the major film and television studio...

Ramishah Maruf and Elizabeth Wagmeister, CNN

Hollywood actors union ratifies new contract with studios

Members of SAG-AFTRA, the Hollywood actors union, have ratified a new contract with the Alliance of Motion Picture and Television Producers, which represents major studios and streamers, the union said on Tuesday.

4 hours ago

A young woman and a man with silver hair under a hat sit on a park bench...

ALICIA RANCILIO Associated Press

Top TV of 2023: AP’s selections include ‘Succession,’ ‘Jury Duty,’ ‘Shrinking,’ ‘Swarm’

Did you watch "Beef" yet? What about "The Bear"? It seems there's always a show or two that maybe you've meant to watch and just haven't gotten around to it yet. Or, a title could have skipped you completely. The Associated Press has compiled a list of 10 TV shows — not ranked and in no particular order

8 hours ago

Ryan Seacrest and his sister Meredith Seacrest Leach speak with reporters before the opening of the...

Emily Ashcraft, KSL.com

‘This studio is your place’: Ryan Seacrest opens broadcast studio at Primary Children’s Hospital

Ryan Seacrest came to Primary Children's Hospital on Tuesday for the opening of Seacrest Studio, a new area in the hospital lobby designed for patients and caregivers to create programs and broadcast entertainment throughout the hospital.

9 hours ago

The Salt Lake Chinese Choir brings people together from Provo to Ogden, but their influence reaches...

Erin Cox

First Chinese choir in Utah uses music to break cultural barriers

The Salt Lake Chinese Choir brings people together from Provo to Ogden, but their influence reaches farther than that. 

2 days ago

FILE - Beyonce appears at the 63rd annual Grammy Awards in Los Angeles on March 14, 2021. Beyoncé ...

Lindsey Bahr, Associated Press

Beyoncé’s ‘Renaissance’ is No. 1 at the box office with $21 million debut

Beyoncé's concert picture, “Renaissance: A Film by Beyoncé,” opened in first place with $21 million in North American ticket sales, according to estimates from AMC Theatres Sunday.

2 days ago

A Logan musician who had a traumatic brain injury and lost the ability and drive to make music is t...

Peter Rosen

Musician returning to stage following a traumatic brain injury

A Logan musician who had a traumatic brain injury and lost the ability and drive to make music is taking the stage again, thanks, in part, to his bandmates.

8 days ago

Sponsored Articles

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Users display warnings about the use of artificial intelligence (AI), access to malicious software ...

Les Olson

How to Stay Safe from Cybersecurity Threats

Read our tips for reading for how to respond to rising cybersecurity threats in 2023 and beyond to keep yourself and your company safe.

Design mockup half in white and half in color of luxury house interior with open plan living room a...

Lighting Design

Lighting Design 101: Learn the Basics

These lighting design basics will help you when designing your home, so you can meet both practical and aesthetic needs.

an antler with large horns int he wilderness...

Three Bear Lodge

Yellowstone in the Fall: A Wildlife Spectacle Worth Witnessing

While most people travel to this park in the summer, late fall in Yellowstone provides a wealth of highlights to make a memorable experience.

a diverse group of students raising their hands in a classroom...

Little Orchard Preschool

6 Benefits of Preschool for Kids

Some of the benefits of preschool for kids include developing independence, curiosity, and learning more about the world.

Mattel wants to pay you $277 an hour to play Uno