Netflix releases most transparent data to date about viewership

Dec 13, 2023, 9:53 AM

Netflix said "The Night Agent" racked up 812.1 million hours of viewing in its newly released engag...

Netflix said "The Night Agent" racked up 812.1 million hours of viewing in its newly released engagement report. Mandatory Credit: TNA_DP_103_041822_00542/DAN POWER/NETFLIX

New York (CNN) — In a major step in transparency, Netflix for the first time released on Tuesday a report of what people watched on the streaming service during a six-month period.

The report, titled “What We Watched: A Netflix Engagement Report,” is set to be published twice a year, going forward, the company said in a memo.

The report measures the hours viewed for every title, the premiere date and whether the title was available globally. The report only included titles that had more than 50,000 hours viewed.

It’s among the most in-depth metrics Netflix has released about its subscriber engagement. As part of the Writers Guild of America contract ratified in October, streaming services such as Netflix and Disney+ pledged to increase transparency about how many hours certain programs are streamed.

This report covers 18,000 titles, measuring views from January to June 2023. Here’s what viewers spent the most hours watching:

• The Night Agent, season 1 (812,100,000 hours)
• Ginny & Georgia, season 2 (665,100,000 hours)
• The Glory, season 1 (662,800,000 hours)
• Wednesday, season 1 (507,700,000)
• Queen Charlotte: A Bridgerton Story (503,000,000)

Netflix co-CEO Ted Sarandos said during a conference call about the report that the most effective way to measure engagement is through viewing hours.

“It’s easy to understand. It mirrors third parties like Nielsen in the US. It makes Netflix very easy to compare to other streaming services,” he said.

Back when Netflix was in the early stages of its business, it wasn’t in its best interest to focus on transparency, Sarandos said, because “it didn’t want to provide roadmaps to future competitors.”

“We were building a new business and we also needed room to learn,” he said.

But that lack of transparency created an “environment of mistrust around the data.”

“This is probably more information than you need. But I think it creates a better environment for the Guild, for us, for the producers, for creators,” Sarandos said.

The company said more than 60% of Netflix titles released between January and June showed up on its weekly Top 10 lists, which Netflix began publishing in November 2021.

“This is a big step forward for Netflix and our industry,” the company said in a release. “We believe the viewing information in this report — combined with our weekly Top 10 and Most Popular lists — will give creators and our industry deeper insights into our audiences, and what resonates with them.”

Netflix said the data revealed the staying power of sequels, such as the second season of Ginny & Georgia, You season 4 (440,600,000 hours) and Outer Banks season 3 (402,500,000). Yet it also said new series launched such as The Night Agent, The Diplomat, Beef, The Glory, Alpha Males, FUBAR and Fake Profile each garnered an impressive audience.

The report also showed how a variety of genres stuck with viewers. On the call, Lauren Smith, vice president of global strategy and finance, said that on average, members watched six different genres a month, and the company’s most watched titles are from more than 12 different genres.

The-CNN-Wire™ & © 2023 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

KSL 5 TV Live

National News

Researchers were able to locate a specific gene variant correlated with some people's weight gain, ...

Madeline Holcombe, CNN

Researchers have found a ‘clear genetic trigger for obesity’ that applies to some people

Obesity isn’t just a matter of food and exercise — it may be in your genetic code, according to new research.

10 hours ago

TikTok ramps up attacks on Biden administration in challenging prospective ban, and seen here, a vi...

Brian Fung, CNN

TikTok ramps up attacks on Biden administration in challenging prospective ban

TikTok ramped up its attacks on the Biden administration Thursday over a law that could ban the popular app from the United States, arguing in a court filing that US TikTok users could be forced to live on an “island” of content disconnected from the rest of the world if the platform is forced to find a new owner.

12 hours ago

Trucks have been delivering a nonstop stream of packages from Temu to a home in the western suburbs...

Tara Molina, WBBM

An Illinois family keeps getting packages they never ordered from Temu

Trucks have been delivering a nonstop stream of packages from Temu to a home in the Illinois suburbs lately, but the family is not ordering anything.

13 hours ago

Robert F. Kennedy Jr. apologized to members of his family who objected to a new TV ad released Sund...

Meg Kinnard, Associated Press

Robert F. Kennedy Jr. fails to qualify for CNN’s debate

Robert F. Kennedy Jr. has failed to qualify for next week’s debate in Atlanta. Host network CNN said Thursday the independent presidential candidate fell short of benchmarks both for state ballot qualification and polling

16 hours ago

Dave Drewry's pet donkey, Diesel disappeared in California five years ago and he’s been spotted l...

Scottie Andrew, CNN

A pet donkey disappeared in California five years ago was spotted living with a herd of wild elk

For years, Diesel's owners assumed the worst happened to their donkey after he ran away. But, a hunter found a particular sight when he was hunting deer earlier this year.

17 hours ago

In this still image taken from video of the Office of the New York Governor, Gov. Kathy Hochul sign...

Anthony Izaguirre

New York moves to limit ‘addictive’ social media feeds for kids

New York's governor has signed a bill that would allow parents to block their children from getting social media posts suggested by a platform’s algorithm.

18 hours ago

Sponsored Articles

Photo courtesy of Artists of Ballet West...

Ballet West

The rising demand for ballet tickets: why they’re harder to get

Ballet West’s box office is experiencing demand they’ve never seen before, leaving many interested patrons unable to secure tickets they want.

Electrician repairing ceiling fan with lamps indoors...

Lighting Design

Stay cool this summer with ceiling fans

When used correctly, ceiling fans help circulate cool and warm air. They can also help you save on utilities.

Side view at diverse group of children sitting in row at school classroom and using laptops...

PC Laptops

5 internet safety tips for kids

Read these tips about internet safety for kids so that your children can use this tool for learning and discovery in positive ways.

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why printer security should be top of mind for your business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light up your home with these top lighting trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for hassle-free computer repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Netflix releases most transparent data to date about viewership