NATIONAL NEWS

SpongeBob SquarePants is going to announce this Super Bowl broadcast

Feb 6, 2024, 2:57 PM

Super Bowl LVIII Live from Bikini Bottom will feature SpongeBob SquarePants and Patrick Star live i...

Super Bowl LVIII Live from Bikini Bottom will feature SpongeBob SquarePants and Patrick Star live in the booth alongside CBS Sports’ Nate Burleson and play-by-play announcer Noah Eagle. Mandatory Credit: CBS Sport/Paramount

New York (CNN) — Football’s youngest fans will be able to watch Super Bowl LVIII announced by SpongeBob SquarePants and the rest of the gang from Bikini Bottom.

Nickelodeon and CBS Sports announced the first-ever alternate telecast for the Super Bowl, which will air on the kid’s television channel on Sunday, February 11, when the Kansas City Chiefs and San Francisco 49ers kick off in Las Vegas. Paramount Global is the parent company of both CBS Sports and Nickelodeon.

The telecast combines animation and graphics with a traditional game-day telecast.

Characters from the cartoon SpongeBob SquarePants will join the telecast live. For example, an animated Sandy Cheeks (voiced by Carolyn Lawrence) is shown on the sidelines of a real-life football field in promotional photos.

SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke) will call the game with human CBS Sports analyst Nate Burleson and play-by-play announcer Noah Eagle. Meanwhile, Larry the Lobster (voiced by Mr. Lawrence) will provide live commentary.

Nickelodeon has been airing “NFL Slimetime” since 2021, a weekly show hosted by Nate Burleson, a former football player who is also a co-host of “CBS Mornings,” and child actor Dylan Gilmore. The duo will be reporting live from Allegiant Stadium.

Attracting younger viewers

Nick first ventured into the NFL world in 2021, when it aired a Wild Card playoff game between the New Orleans Saints and Chicago Bears. The network said more than 2 million viewers watched the telecast on Nickelodeon, making it Nick’s most-watched program in nearly four years.

The Nick NFL broadcasts seek to appeal to children with exaggerated animations using augmented reality. For example, when a player makes a touchdown, its gigantic green slime cannons go off over the endzone (or what the broadcast calls a “slime zone”).

The kid-focused broadcasts are part of the NFL setting the foundation for its future viewers, members of Gen Z and Gen Alpha. Already, superstar Taylor Swift’s relationship with Chiefs’ tight end Travis Kelce has attracted a more diverse set of viewers — and the kid-friendly broadcast of one of the most well-known sporting events of the year could attract even younger ones.

“Together with Nickelodeon, CBS Sports is cultivating the next generation of NFL fans,” Sean McManus, chairman of CBS Sports, said in a 2021 press release.

Some experts criticized the goofy broadcasts for making light of traumatic brain injury risks to children.

“NFL Nickelodeon broadcast was worse than I expected,” neuroscientist Chris Nowinski, CEO of the Concussion Legacy Foundation, tweeted during the first broadcast between the Saints and Bears.

But fans of the long-running show will recognize a 2001 classic next Sunday — there will be a “Sweet Victory” performance in the Super Bowl telecast.

In the 2019 Super Bowl, halftime act Maroon 5 paid tribute to the song that the SpongeBob characters sang in a 2001 episode (in the episode, the characters of the Bikini Bottom were performing in the Bubble Bowl, a spoof of the Super Bowl.) The tribute followed a 2018 petition by fans demanding “Sweet Victory” at the Super Bowl halftime show racked up more than 1.2 million signatures after the show’s creator Stephen Hillenburg died.

However, the 2019 tribute was just a short animation of SpongeBob characters, introducing rapper Travis Scott for his performance of “Sicko Mode.”

But for Super Bowl 2024’s telecast, CBS Sports teased the performance of the actual song in a video on X last week, saying “you asked for it,” as the song began.

“Victory is yours,” the ad said. “We promise.”


The-CNN-Wire™ & © 2024 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

KSL 5 TV Live

National News

A star athlete, Hilton Crawford appeared many times in the South Park High School yearbook....

Ben Kuebrich, KSL Podcasts

‘Ransom: Position of Trust’: Suspected kidnapper had red flags in police record

What drove a “family friend” to kidnap a 12-year-old boy? Hilton Crawford was a police officer, a trusted coach and pillar of the community.

31 minutes ago

FILE - Federal Reserve Board Chair Jerome Powell speaks during a news conference at the Federal Res...

Christopher Rugaber, AP Economics Writer

Federal Reserve is likely to scale back plans for rate cuts because of still-elevated inflation

Federal Reserve officials on Wednesday will likely make official what’s been clear for many weeks: With inflation sticking at a level above their 2% target, they’re downgrading their outlook for interest rate cuts.

3 hours ago

FILE - Los Angeles Lakers coach Jerry West sits on the Lakers' bench in Los Angeles, Jan. 28, 1977....

TIM REYNOLDS AP Basketball Writer

Jerry West, a 3-time Hall of Fame selection and the inspiration for the NBA logo, dies at 86

Jerry West, who was selected to the Basketball Hall of Fame three times in a storied career as a player and executive, and whose silhouette is considered to be the basis of the NBA logo, died Wednesday morning, the Los Angeles Clippers announced.

4 hours ago

Emergency vehicles surround the hijacked bus after a harrowing chase through two Atlanta-area count...

Shawn Nottingham, Nick Valencia and Elizabeth Wolfe, CNN

Bus passengers frantically texted loved ones as gunman hijacked an Atlanta commuter bus

A gunman had hijacked a commuter bus with 17 people inside and shot one of them with the passenger’s own gun, authorities said.

5 hours ago

Coast Guard Commandant Adm. Linda Fagan testified in front of senators Tuesday. (Andrew Harnik/Gett...

Blake Ellis, Melanie Hicken and Audrey Ash, CNN

‘A deep moral rot’: Coast Guard leader grilled by senators at hearing on sexual assault cover-up

Senators leveled accusations at the U.S. Coast Guard Commandant Adm. Linda Fagan on Tuesday, alleging that she fostered a "culture of concealment."

16 hours ago

PENDLETON, OR - SEPTEMBER 16: A bull is ushered back in to a pen at the bull riding event at the Pe...

Claire Rush, Associated Press

Bull that jumped the fence at Oregon rodeo forced to retire from competition, owner says

The bull who jumped out of the arena at an Oregon rodeo, sending the audience into a frenzy, has been forced to retire from competition. The 3-year-old bull, named Party Bus, jumped the fence during a bull riding event at the Sisters Rodeo in central Oregon on Saturday.

16 hours ago

Sponsored Articles

Photo courtesy of Artists of Ballet West...

Ballet West

The rising demand for ballet tickets: why they’re harder to get

Ballet West’s box office is experiencing demand they’ve never seen before, leaving many interested patrons unable to secure tickets they want.

Electrician repairing ceiling fan with lamps indoors...

Lighting Design

Stay cool this summer with ceiling fans

When used correctly, ceiling fans help circulate cool and warm air. They can also help you save on utilities.

Side view at diverse group of children sitting in row at school classroom and using laptops...

PC Laptops

5 internet safety tips for kids

Read these tips about internet safety for kids so that your children can use this tool for learning and discovery in positive ways.

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why printer security should be top of mind for your business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light up your home with these top lighting trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for hassle-free computer repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

SpongeBob SquarePants is going to announce this Super Bowl broadcast