Utah NHL team unveils temporary name, branding, colors, sweaters

Jun 13, 2024, 3:00 PM | Updated: Jun 14, 2024, 6:03 am



SALT LAKE CITY – Smith Entertainment Group unveiled a temporary name, branding, colors and sweaters for the Beehive State’s NHL team with the name Utah Hockey Club.

Utah Hockey Club branding & sweaters

SEG revealed the Utah Hockey Club branding, colors and uniforms on Thursday after officially closing its deal with the NHL.

Utah Hockey Club will be the first name of the NHL team as the permanent nickname is still being voted on by fans.

The club will sport sweaters with “Utah” on the front during the 2024-25 season.

Utah NHL team colors

The team’s initial color scheme consists of rock black, salt white and mountain blue.

SEG is confident that the colors will be part of the team’s branding past the first season and into the future.

Fans will be able to purchase Utah Hockey Club gear at the end of the month during the team’s NHL Draft party at the Delta Center on June 28. Sweaters will be available in the fall.

Voting for Utah’s NHL team nickname

Earlier in June, SEG released a survey with six finalists for Utah’s permanent team nickname. “Utah Hockey Club” was among the six finalists.

The second round of fan voting opened on June 6.

After the initial survey included 20 nicknames for fans to choose from, the second phase of voting presents six options.

These are the nicknames available for fans to vote on:

  • Utah Venom
  • Utah Blizzard
  • Utah Mammoth
  • Utah Yeti
  • Utah Hockey Club (Utah HC)
  • Utah Outlaws

According to SEG, more than 520,000 people voted in the initial survey and the six finalists featured in the second round “were resounding fan favorites” that made up 60% of the vote.

RELATED: Trademarks Filed For Multiple ‘Utah Hockey Club’ Logos

The second round of voting is open until June 20 at 11:59 p.m. on NHLinUtah.com.

On June 1, the U.S. Patent and Trademark Office received multiple trademark applications with logos with the words “Utah Hockey Club.” The same logos were unveiled as part of Utah’s NHL team branding.

Team owner Ryan Smith previously announced that the team would be called “Utah” rather than “Salt Lake City” or “Salt Lake.” The team will sport “Utah” on its sweaters during Year 1 as a franchise.

During the next year, SEG will work with Doubleday & Cartwright, an acclaimed creative consultancy and design studio, to create the team’s logo, mascot, colors and other branding elements.

SEG said it will unveil the name and branding before the 2025-26 season.

Kyle Ireland is an insider for Utah’s NHL team for KSLSports.com. Follow him on X (@kyleireland), Threads (@kyleirelandksl), and Instagram (@kyleirelandksl).

Download the new & improved KSL Sports app from Utah’s sports leader. You can stream live radio, video and stay up to date on all of your favorite teams.

KSL 5 TV Live

Carlysle Price

Fire officials at Sandhurst Fire at Ensign Peak

Fire officials give information on the Sandhurst Fire at Ensign Peak which started Saturday afternoon.

1 hour ago

Follow @kslsports...

KSL Sports

Utah Jazz Officially Waive Guard Russell Westbrook

The Utah Jazz officially waived Russell Westbrook on Saturday, clearing the way for the veteran guard to join his next team via free agency.

2 hours ago

Follow @kslsports...

KSL Sports

Ashleigh Johnson Credits Siblings’ Challenges For Shaping Her Olympic Journey

U.S. water polo goalkeeper Ashleigh Johnson grew up with four siblings who constantly challenged her and pushed her to be her best.

2 hours ago

A 8th District Court judge signed an execution warrant for Taberon Dave Honie on Monday, a man who ...

Brian Carlson

Utah switching lethal drug for upcoming prisoner execution

The state is now changing the drug it plans to use to execute convicted killer Taberone Honie in just a matter of weeks.

2 hours ago

Follow @kslsports...

KSL Sports

Sunny Choi Ready To Take On Paris With Team USA, Elevate Sport Of Breaking

Sunny Choi has always been a big dreamer and it has led her to Paris with a chance to earn an Olympic medal with Team USA.

3 hours ago

Ensign Peak covered in smoke and flames Saturday afternoon. (Salt Lake City Fire Department)...

Carlysle Price

Sandhurst Fire at Ensign Peak

Ensign Peak caught fire Saturday afternoon.

3 hours ago

Sponsored Articles

young male technician is repairing a printer at office...

Les Olson

Unraveling the dilemma between leasing and buying office technology

Carefully weigh these pros and cons to make an informed decision that best suits your business growth and day-to-day operation. 

A kitchen in a modern farmhouse....

Lighting Design

A room-by-room lighting guide for your home

Bookmark this room-by-room lighting guide whenever you decide to upgrade your lighting or style a new home.

Photo courtesy of Artists of Ballet West...

Ballet West

The rising demand for ballet tickets: why they’re harder to get

Ballet West’s box office is experiencing demand they’ve never seen before, leaving many interested patrons unable to secure tickets they want.

Electrician repairing ceiling fan with lamps indoors...

Lighting Design

Stay cool this summer with ceiling fans

When used correctly, ceiling fans help circulate cool and warm air. They can also help you save on utilities.

Side view at diverse group of children sitting in row at school classroom and using laptops...

PC Laptops

5 internet safety tips for kids

Read these tips about internet safety for kids so that your children can use this tool for learning and discovery in positive ways.

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why printer security should be top of mind for your business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Utah NHL team unveils temporary name, branding, colors, sweaters