Breaking News:

Three Takeaways From Brett Yormark’s Big 12 Media Day Address

Jul 9, 2024, 1:08 PM

Follow @kslsportsLike us on Facebook...

Big 12 Conference, Brett Yormark, Address

LAS VEGAS – Big 12 Commissioner Brett Yormark had his annual football media day state of the conference address.

Here are three takeaways from his commentary that took place in front of more than 500 credentialed media members.

“Deepest Football Conference in America”

Brett Yormark is known for “doubling down.” He doubled down on the locations of Big 12 Championships and now he’s doubling down on what he views the 16-team conference will look like.

During his State of the Conference address, Yormark said the Big 12 will be the “deepest football conference in America.”

After saying it once, he followed it up by saying, “Let me say that again. We will be the deepest football conference in America. And every week will matter. We will have star power in parity.”

The 16-team Big 12 is competitive. But what it lacks is a clear-cut bell-cow brand. Who will that be? Regardless if one emerges or not, the league is confident the parity will win the day.”

Big 12 is set to compete at the highest levels

After the House v. NCAA settlement, the revenue-sharing era has arrived in college athletics.

Schools could be paying up to $22 million back to their athletes. The details of how that plays out are still being sorted out, but the Big 12 plans to be part of the mix.

Yormark said the league “will thrive and compete at the highest levels.”

He also noted that he will let the schools decide how quickly they reach the $22 million threshold.

“I will not stop until we’re the number one conference in America”

A lot of conversation for Yormark was centered around comparisons to the Big Ten and SEC.

Those two conferences are making the most money and are looking to establish themselves away from the pack.

“We’re one of the three best conferences in America, and we’re getting better,” Yormark said. “Think about where we were 24 months ago and think about where we’re at today. I will not stop until we’re the number one conference in America. That’s my ambition. I shouldn’t have anything but that.”

Could he accomplish that? It’s hard to picture right now as the last National Champion in football in this league was Colorado in 1990.

Before that, it was BYU in 1984.

Still, it’s a power league that is pushing to reach the highest levels of the sport.

Mitch Harper is a BYU Insider for and hosts the Cougar Tracks Podcast (SUBSCRIBE) and Cougar Sports Saturday (12–3 p.m.) on KSL Newsradio. Follow Mitch’s coverage of BYU in the Big 12 Conference on X: @Mitch_Harper.

Take us with you wherever you go.

Download the new & improved KSL Sports app from Utah’s sports leader. You can stream live radio and video and stay up to date on all of your favorite teams.

KSL 5 TV Live

Ingrid Andress sings the national anthem prior to the 2024 T-Mobile Home Run Derby on July 15 in Ar...

Lisa Respers France

Ingrid Andress: What to know about the latest singer with a notable national anthem performance

Yet another performer has learned that singing “The Star-Spangled Banner” is not easy.

14 minutes ago

PARIS, FRANCE - JULY 15: Stands are seen set for opening ceremony along Seine river a on July 15, 2...

Tom Nouvian and Suman Naishadham

Will the Seine be clean enough by the Olympics? Not even the experts know yet

With the Paris Olympics 10 days away, a question hangs over the Games: Will the Seine River be clean enough for athletes to swim in it?

1 hour ago

Tooele County sheriff's deputies are investigating a shooting involving a 4-year-old who found a lo...

Pat Reavy,

4-year-old discovered gun, accidentally shot sibling, police say

Police are investigating an accidental shooting in a Tooele County home involving a 4-year-old who found a loaded gun.

2 hours ago

Two people were hurt when this SUV rolled off I-15 near Perry on July 16, 2024. (Utah Highway Patro...

Josh Ellis

Two injured in rollover crash on I-15 in Box Elder County

Two people were seriously hurt after an SUV rolled off Interstate 15 in northern Utah early Tuesday morning.

3 hours ago

FILE - An Amazon Prime cardboard shipping box label is seen on March 17, 2023, in East Derry, N.H. ...

Wyatte Grantham-Philips and Haleluya Hadero, AP Business Writers

Amazon Prime Day is a big event for scams, experts warn

Amazon Prime Day is here, and experts are reminding consumers to be wary of scams during the two-day sale event.

4 hours ago

Power companies are not immune from the pressures of inflation and for us, that means we must pay m...

Matt Gephardt

How to save when higher energy costs have a third of Americans paying their power bills on credit

Power companies are not immune from the pressures of inflation and for us, that means we must pay more to keep our homes livable in these sweltering summer days. And those rising energy costs also trickle down onto us in other ways, i.e. an uptick in the cost of groceries as stores also have to pay more to keep the building cool.

11 hours ago

Sponsored Articles

young male technician is repairing a printer at office...

Les Olson

Unraveling the dilemma between leasing and buying office technology

Carefully weigh these pros and cons to make an informed decision that best suits your business growth and day-to-day operation. 

A kitchen in a modern farmhouse....

Lighting Design

A room-by-room lighting guide for your home

Bookmark this room-by-room lighting guide whenever you decide to upgrade your lighting or style a new home.

Photo courtesy of Artists of Ballet West...

Ballet West

The rising demand for ballet tickets: why they’re harder to get

Ballet West’s box office is experiencing demand they’ve never seen before, leaving many interested patrons unable to secure tickets they want.

Electrician repairing ceiling fan with lamps indoors...

Lighting Design

Stay cool this summer with ceiling fans

When used correctly, ceiling fans help circulate cool and warm air. They can also help you save on utilities.

Side view at diverse group of children sitting in row at school classroom and using laptops...

PC Laptops

5 internet safety tips for kids

Read these tips about internet safety for kids so that your children can use this tool for learning and discovery in positive ways.

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why printer security should be top of mind for your business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Three Takeaways From Brett Yormark’s Big 12 Media Day Address