Big 12 Commish Sees BYU-Utah Among “Critical” League Rivalries

Jul 9, 2024, 1:45 PM

Follow @kslsports...

LAS VEGAS, Nevada – The 2024 football season got underway with Big 12 media days from Allegiant Stadium.

Kicking off the two-day event was Big 12 commissioner Brett Yormark with a keynote address.

Yormark touched on various topics like increasing revenue, exploring new TV windows, and strengthing the best basketball conference, amongst others.

He also mentioned that conference rivalries are “critically important” in this new era of Big 12 football.

The BYU-Utah rivalry is a priority in the new Big 12

“We were focused on the rivalries that obviously mean something, not only to the history of the conference but also to our fans,” said Yormark.

“I think we landed in a great spot,” he added.

Rivalry week will be different in the Big 12 going forward. No longer will all rivalry games be played at the end of the regular season.

Instead, they’ll be sprinkled throughout the season.

It’s a brilliant move by Yormark and the conference. No Big 12 rivalry game can compete against Ohio State vs Michigan when it comes to TV eyeballs.

The same can be said for other rivalry games in the SEC like Alabama vs Auburn.

However, moving the games to different weeks allows for those games to take on a bigger stage and audience.

Avoiding historic rivalry matchups also allows for a greater TV window depending on how the season progresses.

Regardless of what happens with these teams in 2024, Yormark is bullish on the future: “I think it’s safe to say we are more relevant now than ever before,” added Yormark.

Notable Big 12 Rivalry Games

BYU at Utah – November 9th, 2024.

Arizona State at Arizona – November 3oth, 2024

TCU at Baylor – November 2nd, 2024

Kansas at Kansas State – October 26th, 2024.

Texas Tech at Oklahoma State – November 23rd, 2024.

You can hear Matt Baiamonte every Saturday on KSL Newsradio for Cougar Sports Saturday from 12:00 p.m. – 3:00 p.m. or you can find him on Twitter @baiamontematt here.

Take us with you wherever you go.

Download the new & improved KSL Sports app from Utah’s sports leader. You can stream live radio video and stay up to date on all of your favorite teams.

KSL 5 TV Live

KSLSports Feed

Follow @kslsports...

KSL Sports

The Hat Trick: Dylan Guenther Plays Hero Again For Utah HC With OT Winner Over Columbus

For the second-straight game, Dylan Guenther scored an OT winner to lead Utah Hockey Club to victory.

1 hour ago

Follow @kslsports...

KSL Sports

Dylan Guenther Wins It For Utah Hockey Club In Overtime Against Columbus

For the second straight game, Dylan Guenther was the hero for the Utah Hockey Club as he lit the lamp in OT against Columbus.

2 hours ago

Follow @kslsports...

KSL Sports

Dylan Guenther Plays Hero In OT For Utah Hockey Club

COLUMBUS, Ohio - Dylan Guenther has been exactly what the doctor ordered for Utah Hockey Club after the forward's second consecutive overtime game-winner.

3 hours ago

Follow @kslsports...

KSL Sports

Olli Määttä’s Second Goal Gives Utah Hockey Club Lead

COLUMBUS, Ohio - The second period has been all Utah Hockey Club, with the Olli Määttä scoring to grab a 2-1 lead over Columbus. 

4 hours ago

Follow @kslsports...

KSL Sports

Utah Jazz Trade Deadline: What Did Ainge, Zanik Accomplish?

The NBA Trade Deadline transpired on Thursday and for the third straight season, the Utah Jazz were one of the league's busiest teams.

4 hours ago

Follow @kslsports...

KSL Sports

Lawson Crouse Evens Game With Second Period Blast

COLUMBUS, Ohio – Utah Hockey Club couldn’t capitalize on the power play to open the second period. Still, Lawson Crouse scored seconds after the PP ended to even the game at one. Utah HC (22-22-9, 53 points) is in the Buckeye State to take on the Columbus Blue Jackets (26-21-7, 59 points) at Nationwide Arena on […]

4 hours ago

Sponsored Articles

holiday gift basket with blue tissue paper and gingerbread cookies...

Kneaders Bakery & Cafe

Holiday hacks for a stress-free season

Get more out of your time with family and loved ones over the holidays by following these tips for a stress-free season.

2 computer techs in a computer shop holding up a computer server with the "hang loose" sign...

PC Laptops

A comprehensive guide to choosing the right computer

With these tips, choosing the right computer that fits your needs and your budget will be easier than ever.

crowds of people in a German style Christmas market...

This Is The Place Heritage Park

Celebrate Christkindlmarket at This Is The Place Heritage Park!

The Christkindlmarket is an annual holiday celebration influenced by German traditions and generous giving.

Image of pretty woman walking in snowy mountains. Portrait of female wearing warm winter earmuff, r...

Lighting Design

Brighten your mood this winter with these lighting tricks

Read our lighting tips on how to brighten your mood in the winter if you are experiencing seasonal affective disorder.

A kitchen with a washer and dryer and a refrigerator...

Appliance Man

Appliance Man: a trusted name in Utah’s home appliance industry

Despite many recent closures of local appliance stores, Appliance Man remains Utah's trusted home appliance business and is here to stay.

abstract vector digital social network technology background...

Les Olson

Protecting yourself against social engineering attacks

Learn more about the common types of social engineering to protect your online or offline assets from an attack.

Big 12 Commish Sees BYU-Utah Among “Critical” League Rivalries