Thirst donating percentage of sales to Red Cross Friday
Jan 10, 2025, 1:24 PM | Updated: 1:31 pm
SALT LAKE CITY — On Friday, a Utah small business was striving to make a positive difference with a percentage of sales going toward support for the California wildfires.
On Friday, all five of Thirst’s locations will be donating 10 percent of proceeds to go toward the Red Cross’ direct outreach in fighting the California wildfires.
“Everyone’s affected by this,” said Emery Jensen, a manager at Thirst.
Utahns have seen the heart-wrenching photos, videos and stories coming out of California and want to do something.
Thirst, a small Utah business, is making a big difference.
“The more money we can get here, the more it goes out to helping the other communities,” Jensen said.
Customers like Avery Larsen know their favorite drink order is going toward something bigger.
“At least for me, I’m concerned about the national parks out there and just all the pretty undisturbed (area) that’s gonna be affected by this fire… I think part of the big thing is just giving and supporting and loving those around you,” Larsen said.
It’s about making change one sip at a time.
“As a small business, we are small, so a lot of times people will think, like, ‘they have unlimited money.’ We don’t. And 10 percent: It’s not a crazy amount, but what if everyone gave 10 percent? It’d be a crazy amount,” said Ethan Cisneros, owner of Thirst.
Cisneros said they will be going later Friday to visit the Red Cross in person as they continue supporting them in their fight against the California wildfires.
