NATIONAL NEWS

PepsiCo’s New Mac & Cheese Is Made With Cheetos

Aug 6, 2020, 8:36 AM
Cheetos Mac 'n' Cheese comes in three flavors — Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño. ...
Cheetos Mac 'n' Cheese comes in three flavors — Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño. (Frito-Lay/Quaker Foods)
(Frito-Lay/Quaker Foods)

You can add Cheetos Mac ‘n’ Cheese to your list of pandemic comfort foods.

The new PepsiCo product comes in three flavors — Bold & Cheesy, Flamin’ Hot and Cheesy Jalapeño. It will be sold at Walmart in boxes and single-serve cups and will be available beginning on Saturday.

For PepsiCo, the product is a way to capitalize on new consumer habits and break into a new category. It also allows the company to marry products from two of its brands: Quaker, which makes pasta under its Pasta Roni label, and Frito-Lay, the producer of Cheetos.

Because of the pandemic, more people are eating at home. For PepsiCo, that has translated into growth across its products. Sales of Cheetos, Tostitos and Fritos all grew by double digits in the second quarter, according to the company. Quaker also experienced growth during the quarter.

“We’re seeing tremendous growth in meal solutions” like Rice-A-Roni, said Kristin Kroepfl, chief marketing officer for Quaker Foods North America. And, she added, customer research shows that most people plan to continue eating at home even after the pandemic passes. “We believe there’s a long term opportunity here,” she said.

Those consumer habits accelerated the launch of the product. But it was in the works before the pandemic, Kroepfl said.

The Quaker and Frito-Lay teams started thinking about launching a Cheetos mac and cheese product back in January. The idea, Kroepfl said, came from a “Cheetos cult” concoction. Die-hard Cheetos fans often post unique recipes online that incorporate Cheetos in new ways. Fans were already making a DIY version of a Cheetos mac and cheese, and PepsiCo seized on the idea.

“Recipe searches for Cheetos are up 192% year on year,” Kroepfl said. “We embraced that insight.”

Cheetos has already begun expanding from chips into other foods, said Rachel Ferdinando, chief marketing officer for Frito-Lay North America. In January, Frito-Lay announced Cheetos Popcorn, and last year the brand partnered with KFC for a limited time on a Cheetos sandwich. The mac and cheese product marks another extension of the brand.

PepsiCo isn’t the only big brand experimenting with a classic product. Kraft Heinz launched a new campaign encouraging consumers to eat its mac and cheese for breakfast.

KSL 5 TV Live

Top Stories

National News

Taylor Goodridge...
Tyler Kingkade, NBC News

Utah boarding school ignored teen’s sickness complaints before she died, ex-staff say

A Native American teenager who died while attending a Utah boarding school for at-risk youth had been sick in the weeks beforehand, but staff had been trained to assume students would lie about being ill and did not try to bring her to the hospital until the day she died, former staff members said in interviews. 
1 day ago
Bed Bath And Beyond is in financial trouble...
Paul R. La Monica and Nathaniel Meyersohn, CNN

Bed Bath & Beyond says it can no longer pay its debts

(CNN) — The end could be near for struggling retailer Bed Bath & Beyond, as it warned in a regulatory filing Thursday that it received a notice of default from its lender, JPMorgan Chase. Shares of Bed Bath & Beyond (BBBY) plunged more than 20% on the news, to about $2.56 a share. The company […]
1 day ago
The rotation of Earth's core may have paused, scientists in China have suggested. (Adobe Stock via ...
Lianne Kolirin

Earth’s inner core may have stopped turning and could go into reverse, study suggests

The rotation of Earth's inner core may have paused and it could even go into reverse, new research suggests.
1 day ago
A worker rings up a customer at a cash register in a Walmart store on January 24, 2023 in Miami, Fl...
Paul Wiseman, Associated Press

US economy slowed but still grew at 2.9% rate last quarter

The U.S. economy expanded at a 2.9% annual pace from October through December, ending 2022 with momentum despite the pressure of high interest rates and widespread fears of a looming recession.
1 day ago
Chunli Zhao appears for his arraignment at San Mateo Superior court in Redwood City, Calif., on Wed...
Olga R. Rodriguez and Jocelyn Gecker, Associated Press

Suspect in Half Moon Bay farm killings faces 7 murder counts

A farmworker accused of killing seven people in shootings at two Northern California mushroom farms has been charged with seven counts of murder.
1 day ago
In an aerial view, San Francisco police officers and F.B.I. agents gather in front of the home of U...
Adam Beam, Associated Press

California judge orders release of footage of Pelosi attack

Footage of the attack on former U.S. House Speaker Nancy Pelosi's husband will be released publicly.
1 day ago

Sponsored Articles

Fiber Optical cables connected to an optic ports and Network cables connected to ethernet ports...
Brian Huston, CE and Anthony Perkins, BICSI

Why Every Business Needs a Structured Cabling System

A structured cabling system benefits businesses by giving you faster processing speeds and making your network more efficient and reliable.
notebook with password notes highlighted...
PC Laptops

How to Create Strong Passwords You Can Actually Remember

Learn how you can create strong passwords that are actually easy to remember! In a short time you can create new ones in seconds.
house with for rent sign posted...
Chase Harrington, president and COO of Entrata

Top 5 Reasons You May Want to Consider Apartment Life Over Owning a Home

There are many benefits of renting that can be overshadowed by the allure of buying a home. Here are five reasons why renting might be right for you.
Festive kitchen in Christmas decorations. Christmas dining room....
Lighting Design

6 Holiday Decor Trends to Try in 2022

We've rounded out the top 6 holiday decor trends for 2022 so you can be ahead of the game before you start shopping. 
Happy diverse college or university students are having fun on their graduation day...
BYU MBA at the Marriott School of Business

How to Choose What MBA Program is Right for You: Take this Quiz Before You Apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.
Diverse Group of Energetic Professionals Team Meeting in Modern Office: Brainstorming IT Programmer...
Les Olson

Don’t Let a Ransomware Attack Get You Down | Protect Your Workplace Today with Cyber Insurance

Business owners and operators should be on guard to protect their workplace. Cyber insurance can protect you from online attacks.
PepsiCo’s New Mac & Cheese Is Made With Cheetos