Company Increasing Prices On Huggies Diapers, Scott Toilet Paper

Apr 1, 2021, 7:46 AM | Updated: 7:48 am

Kimberly-Clark, the maker of Huggies diapers, said on March 31 that it's notifying retail customers...

Kimberly-Clark, the maker of Huggies diapers, said on March 31 that it's notifying retail customers in the United States and Canada that it will increase prices on some products by mid-to-high single-digit percentages in June. (Shutterstock)


Shoppers, take note: You could soon pay more for Huggies, Pull-Ups and Scott toilet paper.

Kimberly-Clark, the maker of such products, said Wednesday that it’s notifying retail customers in the United States and Canada that it will increase prices on some products by mid-to-high single-digit percentages in June. The increases “are necessary to help offset significant commodity cost inflation,” Kimberly-Clark said.

The higher prices will take effect in the company’s baby care, adult care and Scott toilet paper businesses.

Kimberly-Clark sells its goods to retailers like Walmart, Target, Costco, Amazon and others, and chains can either absorb the higher prices Kimberly-Clark plans to charge or pass them off to consumers.

Kimberly-Clark does not disclose who its largest retail customer is, but said in a recent filing that Walmart accounted for 15% of sales last year. Walmart and Amazon did not immediately respond to requests for comment on how they would respond to Kimberly-Clark’s move. Costco and Target declined to comment.

Kevin Grundy, an analyst at Jefferies, expects that retailers will raise prices for consumers on the shelves in response. Grundy also predicts that Kimberly-Clark’s rivals, such as Procter & Gamble, will follow suit by raising prices on their retail customers.

Kimberly-Clark and other consumer manufacturers have benefited from increased demand for toilet paper, paper towels and other household staples during the pandemic. The company’s sales increased 4% last year to $19.1 billion from the year prior.

A Kimberly-Clark spokesperson said in an email that prices were rising on pulp and polymer resin, key raw materials used to manufacture products. Market prices for polymer resin increased 55% in February and January from the two months prior, the spokesperson said.

The company said in January that it was expecting up to $600 million in additional commodity costs in 2021 compared with last year.

Costs are rising for many retail and consumer goods’ companies as result of increased consumer demand and strains within the global supply chain.

General Mills, which makes cereals like Cheerios, said last week that it was facing higher freight and supply chain costs.

“There are higher costs to operate in this higher demand environment,” CFO Kofi Bruce said on a call with analysts.

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Company Increasing Prices On Huggies Diapers, Scott Toilet Paper