EU clamps down on Meta’s use of personal data for targeted ads

Nov 1, 2023, 12:25 PM

EU clamps down on Meta’s use of personal data for targeted ads...

EU clamps down on Meta’s use of personal data for targeted ads

(CNN) — Meta will soon be forced to seek European users’ consent before using their personal information to deliver those users targeted advertisements on Facebook and Instagram.

A European Union-wide ban announced Wednesday dealing with Meta’s handling of user data proposes blanket restrictions which could be finalized as soon as late next week.

It’s just the latest clampdown on Meta’s business model in Europe, where the company has struggled to align its advertising operations with EU privacy regulations. And it comes just as Meta moves to implement a subscription model in the EU for users who do not consent to having personally tailored ads as part of their Instagram or Facebook experiences.

The restrictions were announced by the European Data Protection Board (EDPB), a group of EU data regulators representing numerous countries in the bloc.

Under EU rules known as the General Data Protection Regulation (GDPR), Meta must cite one of several specific legal justifications in order to collect and use people’s personal data for advertising.

Meta had previously argued that its data practices were justifiable under GDPR because it enters into a type of contract with users that it must fulfill when they agree to its terms of service. Alternatively, Meta had said, the practices were justifiable because Meta had a “legitimate interest” in processing user data to carry out its business activities.

In July, the EU’s top court found neither justification to be persuasive, but recognized subscription models as one method for websites to differentiate consenting users from non-consenting users.

Meta’s move to implement a subscription model for its platforms was a recognition of that ruling, and an effort to comply with GDPR, a Meta spokesperson said in a statement.

“Meta has already announced that we will give people in the EU and [European Economic Area] the opportunity to consent and, in November, will offer a subscriptions model to comply with regulatory requirements,” the spokesperson said. “EDPB members have been aware of this plan for weeks and we were already fully engaged with them to arrive at a satisfactory outcome for all parties.”

The EDPB decision, which was reached on Oct. 27, formally bars Meta from citing the earlier legal justifications, leaving “consent” as one of the company’s only remaining options for using personal information for advertising while still complying with the GDPR.

It directs the Irish Data Protection Commission, Meta’s primary privacy regulator in Europe, to issue a final rule on the matter by Nov. 10.

“It is high time for Meta to bring its processing into compliance and to stop unlawful processing,” said Anu Talus, chair of the EDPB, in a statement.

The-CNN-Wire™ & © 2023 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

KSL 5 TV Live

National News

Law enforcement officers head into the University of Nevada, Las Vegas, campus after reports of an ...

Ken Ritter and Rio Yamat, Associated Press

Police say 3 dead, fourth wounded and shooter also dead in UNLV attack in Las Vegas

Three people were fatally shot Wednesday and a fourth person was critically wounded in an attack on the University of Nevada, Las Vegas campus, police said. The suspected shooter also was found dead.

3 hours ago

President Donald Trump waves to the crowd as he departs a campaign rally at Las Vegas Convention Ce...

Gabe Stern, Associated Press/Report for America

Nevada grand jury indicts six pro-Trump 2020 fake electors

A Nevada grand jury has indicted six Republicans who submitted certificates to Congress falsely declaring Donald Trump the winner of the 2020 presidential election.

5 hours ago

Law enforcement officers head into the University of Nevada, Las Vegas, campus after reports of an ...

KEN RITTER and RIO YAMAT, Associated Press

Las Vegas sheriff says no further threat in shooting on UNLV campus, victims taken to hospital

Police say a suspect has been found dead as officers responded Wednesday to a "confirmed active shooter" in a building at the University of Nevada, Las Vegas.

8 hours ago

In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a lapto...

Sergio Padilla, CNN

Wikipedia releases its top 25 most-viewed pages of 2023

Wikipedia’s top 25 most viewed pages in 2023, released Tuesday, reflect the world’s interest in innovation in artificial intelligence, people who died this year and the growing power of Indian users to influence trends on the website.

8 hours ago

FILE - A McDonald's golden arches is shown at restaurant in Havertown, Pa., Tuesday, April 26, 2022...

Dee-Ann Durbin

McDonald’s set for unprecedented growth over the next four years with 10,000 new stores

McDonald’s expects to open nearly 10,000 restaurants over the next four years, a pace of growth that would be unprecedented even for the world's largest burger chain.

9 hours ago

FIlE - Surrounded by Army cadets, President Donald Trump watches the first half of the 121st Army-N...

Nicholas Riccardi, Associated Press

Colorado Supreme Court will hear arguments on removing Trump from ballot

The Colorado Supreme Court is set to hear arguments over whether former President Donald Trump should be barred from running for president again under the Constitution's ban against those who “engaged in insurrection."

10 hours ago

Sponsored Articles

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Users display warnings about the use of artificial intelligence (AI), access to malicious software ...

Les Olson

How to Stay Safe from Cybersecurity Threats

Read our tips for reading for how to respond to rising cybersecurity threats in 2023 and beyond to keep yourself and your company safe.

Design mockup half in white and half in color of luxury house interior with open plan living room a...

Lighting Design

Lighting Design 101: Learn the Basics

These lighting design basics will help you when designing your home, so you can meet both practical and aesthetic needs.

an antler with large horns int he wilderness...

Three Bear Lodge

Yellowstone in the Fall: A Wildlife Spectacle Worth Witnessing

While most people travel to this park in the summer, late fall in Yellowstone provides a wealth of highlights to make a memorable experience.

a diverse group of students raising their hands in a classroom...

Little Orchard Preschool

6 Benefits of Preschool for Kids

Some of the benefits of preschool for kids include developing independence, curiosity, and learning more about the world.

EU clamps down on Meta’s use of personal data for targeted ads