SPONSORED

3 Mind-Blowing Hacks for Affordable Direct Mail Services in Utah

Aug 23, 2021, 11:52 AM | Updated: Apr 18, 2022, 10:36 am
3 Mind-Blowing Hacks for Affordable Direct Mail Services in Utah...
Photo: Adobe Stock

This article about affordable direct mail services is sponsored by Les Olson Company. Your Office Technology Partner. 


If you’re a business in need of affordable direct mail services in Utah, you may have been shocked to discover how much it costs to send out direct mail campaigns.

Direct mail can cost tens of thousands of dollars, especially if you hire a company to send the mail for you. Worse, these campaigns don’t always give you an exclusive feature, and often mean being featured in a mailer packet with several of your competitors.

Fortunately for small businesses, there are several ways to save money on quality direct mail campaigns and ensure you’re being featured exclusively.

If you’re in search of the cheapest direct mail postcards or mailers, here are 3 hacks for saving money on business mail in 2021.

1. Get Affordable Direct Mail Services By Executing Your Own Graphic Design

Affordable Direct Mail Services

Photo: Adobe Stock

Keeping graphic design in-house can significantly lower the cost of a direct mail campaign.

It can also improve the quality of your campaign. Many direct mail services offer to handle graphic design for you. But in many cases, they are not familiar with your branding or core message, leading to ineffective or misleading ads.

If you don’t have an in-house designer, leverage the next best thing: Canva, a free platform that allows you to design gorgeous, engaging graphics even if you don’t know how to use Photoshop.

Canva also includes pre-designed templates to save you tons of time and get that campaign going ASAP.

2. Cut the Cost of Postage With an In-House Mint Mailing System

Affordable Direct Mail - Direct Mail Services

Photo: Adobe Stock

Make direct mail for small businesses much more affordable: do all of your postage in-house.

With Mint mailing systems, postage can be paid for well in advance. Businesses can stay abreast of the current mailing rates, and even receive a discount on postage.

Plus, the Formax digital printer can save you money on other marketing campaigns, too, by printing your entire postcard in-house, not just the postage. This machine is also capable of printing business cards, brochures, and other print materials you might need.

That’s more than two birds with one stone!

3. Generate Your Own Custom, Highly-Targeted Mailing List

Affordable Direct Mail Services

Photo: Adobe Stock

This is where the cost of direct mail for small businesses can become quite expensive. Even if you’re doing things in-house, it still costs money to obtain the contact information of potential leads.

If you don’t have a physical mailing list, you may have even considered purchasing one online.

However, it can cost hundreds or even thousands of dollars to purchase a list of mailing addresses. Worse, there’s no guarantee they’ll be as highly targeted as you need.

Additionally, these addresses will essentially be cold leads or people who may not have heard about your brand yet. Without brand trust, your campaign can end up being a big, fat waste of money.

Instead, cultivate a social media campaign to get warm leads in a completely natural, organic (aka, free) way. Check out Neil Patel’s blog for more advice on how to get contact info from warm leads who will jump at the chance to respond to your direct mail.

Plus, Les Olson IT Company offers more great tips on how to save money for your business in 2021.

Related articles:

7 Proven Ways to Take Your Small Business to the Next Level with In-House Printing

KSL 5 TV Live

Top Stories

Sponsored

tips how to quit smoking...
Eric Openshaw

7 Tips How to Quit Smoking | Quitting Smoking Might be One of the Hardest Things You Ever Do but Here’s Where You Can Start

Quitting smoking cigarettes can be incredibly difficult. Here are 7 tips how to quit smoking to help you on your quitting journey.
19 days ago
Photo: Storyblocks...
Blue Stakes of Utah 811

Blue Stakes of Utah 811: 5 Reasons To Call 811 Before You Dig When Working in Your Yard

Call before you dig. Even at home, you could end up with serious injuries or broken utilities just because you didn't call Blue Stakes of Utah 811.
20 days ago
Days of...
Days of '47 Rodeo

TRIVIA: How well do you know your rodeo? Take this quiz before you go to the Days of ’47!

The Utah Days of ’47 Rodeo presented by Zions Bank is a one-of-a-kind Gold Medal Rodeo being held July 20-23, 25 at 7:30 PM. The Days of ’47 Rodeo How well do you know your rodeo trivia? Take the quiz to test your know-all before heading out to the Days of ’47 Rodeo at the […]
27 days ago
cyber security through multi factor authentication setup...
Les Olson IT

How multi factor authentication setup helps companies stay safe

Multi factor authentication (MFA) setup is an important security measure that every company should implement for their workers. It’s also wise to install it for your personal and home accounts.
1 month ago
...
Lighting Design

Check out these stunning lamps with stained glass shades

Lamps with stained glass shades are statement pieces that are more than simply aesthetic. They also meet a functional requirement: to light up a room.
1 month ago
Address Bar of internet browser shows internet access...
AARP Utah

Utah voters 50+ support increased access to Internet

The AARP surveyed Utah voters aged 50 plus about internet access and if they support the expansion of broadband, especially in rural areas currently lacking it.
1 month ago
3 Mind-Blowing Hacks for Affordable Direct Mail Services in Utah