7 Proven Ways to Take Your Small Business to the Next Level with In-House Printing | You Can Be the “Document Printing Near Me” Business

May 25, 2021, 11:16 AM
document printing near me - Printing business...
Photo: Adobe Stock

This article about how to be the “document printing near me” business is sponsored by Valley Office Systems.

As a small business owner, you may be wondering how to take your brand to the next level.

Many business owners don’t realize that in-house printing is a huge benefit. It can dramatically cut costs and helps you level up as a company.

Wait… I Thought Print Marketing Was Dead?

document printing near me - Printing Press

Photo: Adobe Stock

Despite what you may hear, print marketing isn’t dead. In fact, it’s one of the top proven ways to grow your business.

In 2016, direct mail response rates rose by 43%, according to The Data & Marketing Association.

Print materials can be pricey, but purchasing your own digital printing press enables you to print in-house, lowering the cost of print marketing.

Digital printing presses like the RICOH 5th Color Station are surprisingly affordable, and use advanced workflows to streamline the production of your branded print materials.

So, here are 7 proven ways in-house printing can make you the “document printing near me” business and blow your competitors right out of the water.

1. Dramatically Cut Costs With Your Own In-office Printing Press

document printing near me - Office updates

Photo: Adobe Stock

An in-house printing press is one of the best office updates a business owner can make. Particularly if you’re spending lots of capital on direct mail marketing, printing in-house can help you cut back on your printing expenses.

It may sound pricey to purchase your own printing press; however, you’ll find that it quickly pays for itself. Plus, with a less costly printing option, it’ll be easier to justify creating more materials for event marketing and A/B testing.

2. Achieve The Look Of A Big-name Brand With Superb Image Quality

Office updates - document printing near me

Black textbook cover mockup on a table

Not only does an in-office printer like the RICOH Pro C7200 save your company lots of money on print materials, but it also helps you achieve a higher-quality look with your print materials.

Are you ready for your brand to be on par with the bigger-name companies in your industry? Level up your presence at events, with direct mail, and even with your sales team handouts.

Of course, if you’re paying a ton contracting with graphic designers, it also makes sense to consider hiring a permanent on-staff designer before you purchase a printing press. That way, you have someone right in your office who can ensure you achieve the best final product possible.

3. Fulfill Deadlines With Advanced Workflows And Performance

Advanced Workflow - document printing near me

Photo: Adobe Stock

Be sure to look for printing presses with advanced workflows. This way, you can improve your business by streamlining your printing process.

Enhanced printing performance and cutting out the middleman will give you more flexibility with deadlines and revisions.

It’s best to consider all of your printing needs to ensure you get the most out of your printer. Valley Office Systems offers printing presses that allow for advanced paper cutting, binding, and more.

4. Produce Bound Materials That Would Make Any Publisher Jealous

Bound materials - document printing near me

Photo: Adobe Stock

Does your company leverage a lot of event marketing opportunities? Or is it something you need to pursue further?

If so, bound materials are one of the best business improvements you can make, and they’re a fantastic way to set yourself apart from the competition.

Bound booklets are a professional, and typically expensive, way to position your company in front of customers and industry professionals. However, in-house printing and binding allow you to produce these materials in a much more cost-effective way.

Pro Tip: Creating your own magazine is also a great way to cultivate partnership opportunities; interview and feature brands with whom you want to cultivate a relationship, then pass your magazine out to other industry professionals during events.

Not only does this boost your authority in your industry, but prospective partners will remember you for the boost you’re giving to their brand image.

5. Print Oversized Media In-house And Be THE “Document Printing Near Me” Business

Expand your business - document printing near me

Photo: Adobe Stock

If you cringe every time you have to order oversized media, then an in-office printing press could be a great solution for your brand.

Systems like the RICOH Pro C7200 offer plenty of size options, so you can create many different kinds of large printed materials that normally cost a pretty penny.

Next time you need a large sign, you can skip the trip to your usual office supplier, and save money by producing it right in the office.

How to Grow Your Small Business with Advanced Print Marketing in 2021

Expand your business

Photo:Adobe Stock

If you’re looking to expand your business, a printing press is one of the best business updates you could make.

Contact Valley Office Systems today and get a custom-tailored recommendation that will best suit your brand and goals.

Your marketing department will thank you– and you’ll be thanking yourself, too, when you see the dramatic uptick in your ROI and brand authority.

Related articles:

KSL 5 TV Live

Top Stories


tips how to quit smoking...
Eric Openshaw

7 Tips How to Quit Smoking | Quitting Smoking Might be One of the Hardest Things You Ever Do but Here’s Where You Can Start

Quitting smoking cigarettes can be incredibly difficult. Here are 7 tips how to quit smoking to help you on your quitting journey.
14 days ago
Photo: Storyblocks...
Blue Stakes of Utah 811

Blue Stakes of Utah 811: 5 Reasons To Call 811 Before You Dig When Working in Your Yard

Call before you dig. Even at home, you could end up with serious injuries or broken utilities just because you didn't call Blue Stakes of Utah 811.
15 days ago
Days of...
Days of '47 Rodeo

TRIVIA: How well do you know your rodeo? Take this quiz before you go to the Days of ’47!

The Utah Days of ’47 Rodeo presented by Zions Bank is a one-of-a-kind Gold Medal Rodeo being held July 20-23, 25 at 7:30 PM. The Days of ’47 Rodeo How well do you know your rodeo trivia? Take the quiz to test your know-all before heading out to the Days of ’47 Rodeo at the […]
22 days ago
cyber security through multi factor authentication setup...
Les Olson IT

How multi factor authentication setup helps companies stay safe

Multi factor authentication (MFA) setup is an important security measure that every company should implement for their workers. It’s also wise to install it for your personal and home accounts.
30 days ago
Lighting Design

Check out these stunning lamps with stained glass shades

Lamps with stained glass shades are statement pieces that are more than simply aesthetic. They also meet a functional requirement: to light up a room.
1 month ago
Address Bar of internet browser shows internet access...

Utah voters 50+ support increased access to Internet

The AARP surveyed Utah voters aged 50 plus about internet access and if they support the expansion of broadband, especially in rural areas currently lacking it.
1 month ago
7 Proven Ways to Take Your Small Business to the Next Level with In-House Printing | You Can Be the “Document Printing Near Me” Business