NATIONAL NEWS

Samsung Galaxy S24 lineup goes all in on AI

Jan 17, 2024, 11:41 AM | Updated: 11:42 am

Samsung Electronics Co. Galaxy S24 smartphones during a media preview event in Seoul, South Korea, ...

Samsung Electronics Co. Galaxy S24 smartphones during a media preview event in Seoul, South Korea, on Monday, Jan. 15. Samsung, the world's most prolific smartphone maker, is leaning into artificial intelligence as the key to unlocking greater sales this year. (SeongJoon Cho/Bloomberg, Getty Images)

(SeongJoon Cho/Bloomberg, Getty Images)

(CNN) — Samsung’s next-generation flagship Galaxy S24 devices aim to take messaging, photos and games to the next level with artificial intelligence.

At its annual Samsung Galaxy Unpacked event on Wednesday, the company showed off its Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 smartphones, in what it says will usher in the next era of how people use their smartphones.

The push around AI is part of smartphone makers trying to differentiate themselves in a crowded market and drum up excitement where innovation has largely stalled in recent years.

The 6.8-inch Galaxy S24 Ultra ($1,299.99), which will come in a titanium casing for the first time, will be available in various colors including gray, black, violet and yellow. Additional titanium colors including green, blue and orange are available on Samsung.com. The 6.2-inch Galaxy S24 ($799.99) and the 6.7-inch Galaxy S24+ ($999) are available in onyx black, marble gray, cobalt violet and amber yellow.

Pre-orders begin Wednesday.

By embedding generative AI into the device itself, versus relying on the cloud, Samsung can cut down on lag time and provide better experiences. Its new Qualcomm’s Snapdragon 8 Gen 3 Mobile Platform also makes the most of generative AI and its powerful AI Engine, the company says.

“A lot of AI implementation today is somewhat gimmicky, and Samsung, along with other vendors, don’t have a whole lot to gain from adding these features, rather they probably stand to lose more if they were to exclude AI altogether,” said Jitesh Ubrani, an analyst at market research firm IDC.

The unveiling comes a day after market research firm IDC released data that Apple passed Samsung in smartphone shipments last quarter for the first time.

“The last time a company not named Samsung was at the top of the smartphone market was 2010, and for 2023 it is now Apple,” the report said in the release. “A sort of shifting of power at the top of the largest consumer electronics market was driven by an all-time high market share for Apple and a first time at the top.”

An AI-packed experience

Many of Samsung’s existing features are getting an AI boost. Its suite of live translate products can now translate conversations via a split-screen view while standing next to someone else, providing a transcript in real time. Meanwhile, Samsung’s keyboard will translate messages in real-time in 13 languages.

Samsung Notes is also getting an upgrade with pre-made formats to make note jotting more organized. Using generative AI in the car, Android Auto will allow users to request summaries of messages or suggest replies via voice commands.

To make online searches more personalized, users can long-hold the home button and circle or tap the screen to learn more about what they see, such as a landmark in the back of someone’s social media page, or ask nuanced questions.

Other changes are coming to the camera system. The Galaxy S24 Ultra’s Quad Tele System, with new 5-times optical zoom lens, works with the 50MP sensor to magnify up to 10 times. It also touts upgraded nightography capabilities, and people can use the AI-powered Edit Suggestion tool to make subtle tweaks to photos, such as fixing crooked shots or moving a person or object slightly over to the side.

The company said when its devices use generative AI to change an image, a watermark will appear on the image and in metadata.

Standing out

Although AI on smartphones isn’t entirely new — Google’s latest Pixel 8 lineup launched in October 2023 with many AI features — Samsung’s scale could make more consumers aware of the possibilities. Google’s Pixel line, after all, remains a niche product; its global market share for smartphones remains about 1%, according to data from ABI Research.

Ahead of the iPhone 16 launch in September, however, Apple is rumored to be introducing new Siri features, powered by AI in the release of iOS 18. Some on-device generative AI features could be made exclusive to iPhone 16 models, thanks in part to its custom chips.

“Apple’s silence on all things AI speaks volumes as many in the industry believe that Apple is potentially lagging,” said IDC’s Ubrani. “That said, none of Samsung’s new AI features will be the primary selling point.”

KSL 5 TV Live

National News

Robert F. Kennedy Jr. apologized to members of his family who objected to a new TV ad released Sund...

Meg Kinnard, Associated Press

Robert F. Kennedy Jr. fails to qualify for CNN’s debate

Robert F. Kennedy Jr. has failed to qualify for next week’s debate in Atlanta. Host network CNN said Thursday the independent presidential candidate fell short of benchmarks both for state ballot qualification and polling

1 hour ago

Dave Drewry's pet donkey, Diesel disappeared in California five years ago and he’s been spotted l...

Scottie Andrew, CNN

A pet donkey disappeared in California five years ago was spotted living with a herd of wild elk

For years, Diesel's owners assumed the worst happened to their donkey after he ran away. But, a hunter found a particular sight when he was hunting deer earlier this year.

2 hours ago

In this still image taken from video of the Office of the New York Governor, Gov. Kathy Hochul sign...

Anthony Izaguirre

New York moves to limit ‘addictive’ social media feeds for kids

New York's governor has signed a bill that would allow parents to block their children from getting social media posts suggested by a platform’s algorithm.

3 hours ago

FILE:  Actor Donald Sutherland attends the premiere of Lionsgate's "The Hunger Games: Mockingjay - ...

Jake Coyle, AP Film Writer

Donald Sutherland, the towering actor whose career spanned ‘M.A.S.H.’ to ‘Hunger Games,’ dies at 88

Donald Sutherland, the film and TV actor whose career stretched from “M.A.S.H” to “JFK” to “The Hunger Games,” has died at 88.

4 hours ago

CHICAGO, ILLINOIS - JUNE 19: People cool off in the fountain at Polk Brothers Park at Navy Pier as ...

Nick Perry and Holley Ramer

Millions sweating it out as heat wave nears peak from Midwest to Maine

A heat wave is moving closer to the breaking point from the Midwest to New England as millions of people sweat it out for another day.

5 hours ago

Corporate America is rapidly adopting artificial intelligence to automate work once exclusively don...

Matt Egan, CNN

AI is replacing human tasks faster than you think

Nearly half (46%) of large US firms plan to use AI within the next year to automate tasks previously done by employees according to a study.

6 hours ago

Sponsored Articles

Photo courtesy of Artists of Ballet West...

Ballet West

The rising demand for ballet tickets: why they’re harder to get

Ballet West’s box office is experiencing demand they’ve never seen before, leaving many interested patrons unable to secure tickets they want.

Electrician repairing ceiling fan with lamps indoors...

Lighting Design

Stay cool this summer with ceiling fans

When used correctly, ceiling fans help circulate cool and warm air. They can also help you save on utilities.

Side view at diverse group of children sitting in row at school classroom and using laptops...

PC Laptops

5 internet safety tips for kids

Read these tips about internet safety for kids so that your children can use this tool for learning and discovery in positive ways.

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why printer security should be top of mind for your business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light up your home with these top lighting trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for hassle-free computer repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Samsung Galaxy S24 lineup goes all in on AI