OLYMPIC UTAH

21,000 hotel rooms committed for potential 2034 Olympics in SLC

Feb 2, 2024, 6:00 PM | Updated: Feb 3, 2024, 11:03 am

SALT LAKE CITY — There is something about staying in a hotel with a brand you’ve stayed at before as you kind of know what you’re going to get.

That is a big reason why the group hoping to bring another Olympics to Utah is staying with John Sindelar — they know what they’re getting with him.

Sindelar helped get hotel rooms for the Salt Lake Olympic Organizing Committee for the 2002 Winter Olympics. Now, he is helping again for 2034.

“It feels good to be kind of coming on back around here 20-something years later,” Sindelar said. “The Olympics have always excited me.” Even though the Games are still 10 years away, Sindelar and his team have already secured 21,000 hotel room commitments in 11 counties, including Wyoming.

The trick was working with hotel management companies for an event so far into the future.

“It takes explaining the program and the program, unfortunately, is not real simple,” Sindelar said. “We have kind of a complex process of basing the rates on future rates with an inflation factor and then another factor and so it takes a little bit of explaining.”

Western States Lodging and Management, which is based out of South Jordan, is one of the hotel management companies that signed on to the 2034 Olympics.

Western States has committed 1,900 hotel rooms in 20 hotels in Cache, Weber, Davis, Salt Lake and Utah counties.

“It took a little bit of education for our partners, but when they realized what they could do for our community, they were all about it. They were all on board,” said David Webster with Western States Lodging and Management.

That’s because an Olympics brings in a lot more jobs and business.

Webster said there is also a lot of pride in being involved in something as big as the Olympics.

“It is so exciting. It is such a neat opportunity to get exposure to Utah for the world,” Webster said. “The Olympic Committee put together a fairly competitive package so that it made it worth our time. It’s also just not about that, I think our corporate business partners get into this to see our communities grow.”

Utah has grown a lot since 2002 and Sindelar has seen it all.

Even though he has helped with hotel accommodations for major events around the world, he remembers how special the 2002 Salt Lake City Olympics were.

He can’t wait to feel that magic again in 2034.

“It’s not just me, but our entire team has helped to put this together. I have got great companies with lots of hotels that signed up. There was a lot of help with this process, it wasn’t a solo effort,” Sindelar said.

The International Olympic Committee is expected to make a final decision on the 2034 Winter Olympics this coming summer.

Salt Lake City is the only city invited to the IOC’s “targeted dialog” phase for the 2034 Games.

The hotel management companies signed up for 2034 include:

  • Five Rivers Hospitality, Taylorsville, is a lodging management company with 11 hotels in Salt Lake and Davis counties, including Fairfield Inn, Holiday Inn Express and La Quinta Inn properties.
  • Grand America Hotels & Resorts, Salt Lake City, including both the Grand America and Little America in downtown Salt Lake City.
  • The Point, a private project being developed under the authority of The Point of the Mountain State Land Authority, was created in 2018 by the Utah Legislature to guide future development at the 600 acres of state-owned land near the Point of the Mountain, strategically located between the major population centers of Salt Lake and Utah counties. It is anticipating over 1,000 rooms, with development now underway.
  • Status Hospitality Management, Provo, with holdings across Utah and Southern California, has committed over 1,000 rooms in 17 hotels under Marriott, Hilton, and IHG brands in Salt Lake and Utah counties.
  • Western States Lodging and Management, South Jordan, with extensive holdings across the western USA, including 20 hotels accounting for 1,900 rooms in Cache, Davis, Salt Lake, Utah, and Weber counties, mostly Hilton family-branded hotel properties.
  • Woodbury Corporation, Salt Lake City, one of Utah’s most notable developers with over a century of experience in building communities, committing 12 hotels and over 1,300 rooms, mostly Hilton and Marriott family-branded hotel properties in Salt Lake and Utah counties.

KSL 5 TV Live

Olympic Utah

Salt Lake City with the Olympic rings on the mountain...

Karah Brackin

Millions requested to attract MLB, NHL and Olympics to Utah

The Utah Sports Commission has requested $4 million from the state to attract and host national and international sporting events.

21 days ago

A climber works out in a gym....

Alex Cabrero

U.S. national climbers talk Olympic competition

U.S. national team climbers are ready for the Summer Paris Games.

28 days ago

FILE - The Utah Capitol is shown on March 3, 2023.  The House on Thursday approved HB111, a measure...

Lindsay Aerts

Salt Lake City and SL County mayors warn of fallout from 2 controversial bills

A bill to overhaul Diversity Equity and Inclusion offices is moving quickly through the legislature, along with a bill that assigns rules for transgender bathroom access.

1 month ago

Alf Engen Ski Museum news conference in Park City on Thursday...

Lisa Riley Roche, Deseret News

‘We will be ready’ to host 2030 Winter Games, French official tells Utah’s Olympic bidders

The leader of one of the French Alps regions poised to stage the 2030 Winter Games has no doubt his country can pull it off, dismissing the idea that Salt Lake City, the preferred host for 2034, could be asked to step up sooner.

1 month ago

The Peaks Ice Arena in Provo, Utah Jan. 2001. (Deseret News/Ravell Call)...

Lindsay Aerts

Peak’s Ice Arena in Provo to get Olympic upgrades

With the Olympics of 2034 focused largely in Salt Lake, the venues outside of the downtown will also need some attention.

3 months ago

The inversion as seen from Salt Lake City on Nov. 29, 2023. (Jack Grimm, KSL TV)...

Debbie Worthen and Mary Culbertson, KSL TV

Utah leaders face uphill battle on clean air before 2034 Olympic Games

Part of Utah's agreement with IOC requires clean air for the Olympic Games in 2034 if Salt Lake is to host. Leaders have ambitious plans for the next decade in attempt to make it happen.

3 months ago

Sponsored Articles

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Users display warnings about the use of artificial intelligence (AI), access to malicious software ...

Les Olson

How to Stay Safe from Cybersecurity Threats

Read our tips for reading for how to respond to rising cybersecurity threats in 2023 and beyond to keep yourself and your company safe.

21,000 hotel rooms committed for potential 2034 Olympics in SLC