CONSUMER

Trader Joe’s $3 mini totes are being resold for hundreds after going viral

Mar 13, 2024, 11:51 AM

This screenshot shows several Trader Joe's bags listed for sale/auction on eBay for $$$ on March 13...

This screenshot shows several Trader Joe's bags listed for sale/auction on eBay for $$$ on March 13, 2024." (eBay)

(eBay)

NEW YORK (AP) — Trader Joe’s mini canvas tote is the latest item to cause a stir on social media, so much so that resellers are taking advantage of the hype.

The mini totes are offered in four colors — blue, red, green, and yellow — and they are all in high demand. The bags, retailing for $2.99, are now advertised on platforms like eBay and Facebook Marketplace for many times their original price.

Offers from third-party sellers range significantly, but as of Wednesday, listings ranged from about $20 for a single bag to as high as $999 for a set of four.

Videos shared on social media show crowds of customers visiting Trader Joe’s stores hoping to get their hands on one of the highly-coveted mini totes. Beyond the checkout line, TikTokers have gained tens of thousands of views for sharing and customizing their bags with detail paint, buttons, and embroidery designs.

“Our Mini Canvas Tote Bags certainly sold more quickly than we anticipated,” said Nakia Rohde, a spokesperson for Trader Joe’s. “Before we had the opportunity to promote them in any way, customers across the country found them at their neighborhood Trader Joe’s.”

This screenshot shows several Trader Joe's bags listed for sale/auction on eBay for $$$ on March 13, 2024."

This screenshot shows several Trader Joe’s bags listed for sale/auction on eBay for $$$ on March 13, 2024.” (eBay)

While Trader Joe’s is no stranger to having its products go viral, the Monrovia, California-based grocery chain also said it does not condone the reselling its products — with Rohde stressing that “our customers, in our stores, are our focus.”

Exclusivity and limited supply are always key factors impacting both prices and consumer behavior. Beyond the added influence of the internet, that’s previously been displayed in demand for products ranging from the scarcity of Huy Fong Foods’ Sriracha to empty toilet paper shelves seen at the start of the COVID-19 pandemic.

Of course, Trader Joe’s mini totes aren’t the first to become a viral sensation. Stanley cups, for example, similarly skyrocketed to online fame this year, with demand for the tumblers causing chaos at retailers nationwide. Limited-edition Stanley cups have also been priced up by third-party sellers.

The mini totes have sold out in stores across the country, but shoppers can expect to see them return. “We do have more Trader Joe’s Mini Canvas Tote Bags coming,” said Rohde. “Customers can expect to see them in our stores in late summer.”

______________

AP Business Reporter Wyatte Grantham-Philips contributed to this report from New York.

KSL 5 TV Live

Consumer

Homes that were lost as part of a land collapse on April 22, 2023. (Chopper 5, KSL TV)...

Shelby Lofton

A look back 1 year after 2 Draper homes collapsed in a landslide

One year ago, a landslide in Draper took two houses with it, destroying them and forcing the evacuation of other homes in the area.

1 hour ago

FILE - Moab is pictured on Friday, Sept. 17, 2021. A trailer park in the city, referred to as the W...

Mary Culbertson

Trailer park residents forced into eviction by Moab City after insurance complications

A community in a Moab trailer park is facing eviction, after they waited for six years for an affordable housing project to complete.

3 hours ago

NHL Commissioner Gary Bettman speaks as he joins Ryan Smith, co-founder and chairman of Smith Enter...

Michael Houck and Lindsay Aerts, KSL TV

Smith Entertainment Group addresses the logistics and politics of bringing the NHL to Utah

On Friday, the NHL and the new owners of the Utah NHL team discussed the exciting opportunities that the team can bring to Beehive State.

3 days ago

The Delta Center welcoming the NHL to Utah after the announcement of the Arizona Coyotes move....

Mike Anderson

One expert says branding a NHL team this fast is a monumental task

The timeline for Utah's new NHL team is rapidly approaching for the 23-24 hockey season, and some marketing experts say the new owners have a huge task ahead. 

3 days ago

Matt Gephardt looking over the CarShield documents for Scott Dumas....

Matt Gephardt and Sloan Schrage, KSL TV

West Haven man says extended auto warranty refuses to cover costly engine repair

Many drivers buy an extended auto warranty to help keep their car on the road, but when the extended warranty a West Haven man bought refused to cover replacing an engine, he decided to Get Gephardt.

4 days ago

FILE - The Hyundai company logo hangs over a long row of cars at a car dealership in Centennial, Co...

CNN

Hyundai is the latest brand to pause advertising on X due to antisemitism

Hyundai said on Thursday it paused advertising on X, after an ad from the automaker reportedly appeared adjacent to an antisemitic and pro-Hitler post on the social media site.

4 days ago

Sponsored Articles

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why Printer Security Should Be Top of Mind for Your Business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Trader Joe’s $3 mini totes are being resold for hundreds after going viral