FOOD & RECIPES

Skittles’ newest flavor will make your nose hairs curl

Jul 25, 2023, 1:08 PM | Updated: 1:09 pm

Skittles partnered with French's for a mustard-flavored candy. (McCormick)...

Skittles partnered with French's for a mustard-flavored candy. (McCormick)

(McCormick)

(CNN) — Skittles’ newest flavor doesn’t taste like the rainbow.

In celebration of National Mustard Day on August 5, the candy brand has partnered with French’s to make its first-ever mustard-flavored skittle. A press release describes the candies as having a “tangy mustard flavor” combined with the candy’s “iconic chewy texture” doused in a yellow coloring.

Don’t expect it to see it on store shelves – near the mustard or the candy aisle. People brave enough to try the new flavor can do that at French’s “Mustard Mobile” that’s stopping in three US cities, including Atlanta on July 31, Washington on August 2 and New York on August 5. (There’s a website for exact time and locations.) Fans can also enter an online sweepstakes for a chance to win a package.

Food brands often debut wacky and sometimes gross flavors in hopes that their concoctions go viral on social media. It’s a way to give sales a temporary boost and generate positive media coverage.

Such food marketing stunts have been growing in frequency, if not always popularity. Last year brought us hot-dog-flavored popsicles and Velvetta martinis.

“Skittles is always looking to inspire moments of everyday happiness and deliver unexpected ways for fans to experience the brand,” Ro Cheng, Mars’ marketing director, said in a statement.

The Mars-owned candy frequently comes out with limited-edition flavors, however they’re usually sweet and sour. In 2020, the candy briefly ditched its iconic rainbow packaging and candy colors to celebrate the LGBTQ+ community with artist-designed pride packages.

For French’s, owned by McCormick & Company, the Skittles partnership is the latest in a series of stunts for the holiday. Last year, French’s sold a mustard-flavored donut in New York. And in 2019, it sold a yellow mustard-flavored ice cream that aimed to bring together “two all-American classics, ice cream and mustard.”

McCormick bought French’s from Reckitt Benckiser (RBGLY) in 2017 in a $4 billion deal to expand the seasoning company’s portfolio. It’s the top-selling mustard brand in the United States.


The-CNN-Wire™ & © 2023 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

KSL 5 TV Live

Food & Recipes

Chef Jeff Jackson is back in the KSL TV studio preparing an easy weeknight dinner, Honey Lime Chili...

KSL TV

Recipe: Chef Jeff Jackson’s Honey Lime Chili Chicken Rice Bowls

Chef Jeff Jackson is back again with an easy weeknight dinner that can be on the table in 30 minutes.

21 days ago

Zach Lemann, curator of animal collections for the Audubon Insectarium, prepares cicadas for eating...

Kevin McGill, Associated Press

Would you like a cicada salad? The monstrous little noisemakers descend on a New Orleans menu

They may look like little monsters. And their seemingly endless racket may be a nuisance. But as parts of the nation prepare for the emergence of trillions of noisy cicadas, bug experts say the little creatures can also be a tasty snack.

2 months ago

Chef Jeff Jackson's cheesy chorizo empanadas. (KSL TV)...

KSL TV

Recipe: Smith’s chef Jeff Jackson’s Cheesy Chorizo Empanadas

Chef Jeff joins KSL TV to showcase his recipe for cheesy chorizo empanadas.

2 months ago

Smith's Chef Jeff Jackson developed a recipe for Lasagna Nachos he shared live from the KSL TV stud...

KSL TV

Recipe: Smith’s chef Jeff Jackson’s lasagna nachos

Smith's Chef Jeff Jackson shares a recipe live in the KSL TV studio for lasagna nachos.

3 months ago

Community Action Services is Utah's second largest food bank, and it has seen a 65% increase in dem...

Dan Rascon

Second largest food bank in Utah sees 65% increase in demand, donations needed

One of Utah's largest food banks is in dire need after demand for their services increased and they're now left with only a month's worth of supply.

4 months ago

Gourmandise's selection of desserts featured on their Thanksgiving holiday menu, available for take...

Mary Culbertson

Five of the most unique Thanksgiving specials in Salt Lake

The most unique Thanksgiving food in Salt Lake listed, linked, and featured for browsing and ordering pleasure.

7 months ago

Sponsored Articles

Photo courtesy of Artists of Ballet West...

Ballet West

The rising demand for ballet tickets: why they’re harder to get

Ballet West’s box office is experiencing demand they’ve never seen before, leaving many interested patrons unable to secure tickets they want.

Electrician repairing ceiling fan with lamps indoors...

Lighting Design

Stay cool this summer with ceiling fans

When used correctly, ceiling fans help circulate cool and warm air. They can also help you save on utilities.

Side view at diverse group of children sitting in row at school classroom and using laptops...

PC Laptops

5 internet safety tips for kids

Read these tips about internet safety for kids so that your children can use this tool for learning and discovery in positive ways.

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why printer security should be top of mind for your business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light up your home with these top lighting trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for hassle-free computer repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Skittles’ newest flavor will make your nose hairs curl