AT&T Promised $1 For Every #LOVELOUD Tweet And Retweet, And Twitter Got Creative

SALT LAKE CITY – The second year of the LOVELOUD Festival drew between 35,000 and 40,000 people July 28 to the Rice-Eccles Stadium at the University of Utah.

Hosted by comedian Cameron Esposito, the LGBTQ+ benefit concert featured performances from Imagine Dragons, Zedd, Mike Shinoda, Grace VCanderwaal, Tyler Glenn, Vacabon and A.W. — as well as an appearance by Apple CEO Tim Cook.

Before the show started, though, festival sponsor AT&T tweeted, “… Tweet hashtag #LOVELOUD We’ll donate $1 for each tweet to support LGBTQ youth!”

👀Listen to @itsSHANGELA @Carmen_Carrera & @AlexGMusic7
📲Tweet hashtag #LOVELOUD
🌈We’ll donate $1 for each tweet to support LGBTQ youth! pic.twitter.com/nhdrh1GXqQ

— AT&T (@ATT) July 28, 2018

Twitter was there for it, bombarding the social media network with retweets and messages of love and acceptance.

And lots and lots of rainbows.

Most Tweets were a simple variation on the message that a tweet or retweet would earn charities $1. However, some went above and beyond.

Here are some of the more amusing Tweets from the night.

There were, of course, the inspirational Tweets

Every tweet/ retweet with the hashtag #loveloud donates a dollar to LGBT youth! Join us in changing the world! One dollar at a time! 💓 pic.twitter.com/QSiS3jADO2— PATD Hearts Project (@patdhearts) July 29, 2018

Whoever you are, whoever you want to be I support you. #LOVELOUD

— paula misses harry (@LARRIESKIWI) July 30, 2018

It wasn’t long before folks started thinking outside the box, though

rt for gay icons Frog and Toad #LoveLoud pic.twitter.com/TD0WrWWs9E— jimmy (@jimmyplatto) July 30, 2018

Even using random Pokemon to help spread the message

#loveloud
Every rt this post gets will raise 1$ for LGBTQ+ youth!
I dont know what to post as a photo so here is a snorunt! pic.twitter.com/JaHdbo1UVY

— Doodle (@WoodyTrash) July 30, 2018

In the end, Twitter pulled out the ultimate treanding weapon: cute animals

for each rt ill give my dog a lil pat #LoveLoud pic.twitter.com/icExvBPEVw

— ollie (@koosbf) July 29, 2018

with every rt i’ll boop his nose  #LOVELOUD pic.twitter.com/DhCLDRq6Gn

— maria | yuwin au (@eyeronicmuch) July 29, 2018

for every rt i’ll tell her she’s a good girl #LoveLoud pic.twitter.com/Y4PJDccpkM

— ayah (@deardjh) July 30, 2018

for every rt, not only will I be giving my cat 1 head pat and call her a good girl, but $1 will be donated to #LoveLoud 💕🏳️‍🌈 pic.twitter.com/Z0g6NFI7o0

— cloudie (｀・ω・´) 💕 (@fluffysmolcloud) July 30, 2018

And, according to AT&T, it all paid off

We asked you to help us #LOVELOUD, and you loved louder than we could’ve imagined. 💓🏳️‍🌈

Thank you for helping us reach our goal and support LGBTQ youth! pic.twitter.com/j72HbkTW8k

— AT&T (@ATT) July 30, 2018