Statue Sculptors In Salt Lake City Achieve International Recognition

May 30, 2021, 10:24 PM | Updated: 10:25 pm
Victoria Karpos works on her computer in her company's warehouse space. (Ray Boone/KSL TV)...
Victoria Karpos works on her computer in her company's warehouse space. (Ray Boone/KSL TV)
(Ray Boone/KSL TV)

SALT LAKE CITY — Like all civilizations, every business starts out small. The one sculpted by Victoria Karpos and her husband in Salt Lake City has spread far beyond the Aegean Sea, thanks to a little help from the internet.

“We were importing sculptures and artifacts from Greece,” Karpos said. “We were selling to small gift shops that had the Greek kind of historical gear.”

For her, every step has meant striding forth into new ways of selling statues.

Now, you’ll find everything on their shelves, from David to Diana.

But sometimes, building a business takes a bit of clairvoyance.

It was long ago, in the ancient days of the internet, when an idea sprung forth from the mind of Victoria’s husband.

“My husband Vasily was just fiddling around with the Internet,” Karpos said. “He noticed that there were these dot coms selling at the time, and he punched in ‘statues.com.'”

That fateful day in the mid-90’s was a turning point.

“We were slowly getting inquiries about, ‘Could you make this for me? Could you make maybe 10 of those for me?'” said Karpos.

As for the purchase cost of that domain name, Karpos couldn’t help but laugh — she thinks it cost them about $10.

She credited their success to their online presence, adding that it’s difficult for a business like theirs to survive just by selling locally.

Their acropolis grew, until a pandemic caused business to plummet.

“A lot of our retail buyers had closed their stores,” Karpos said. “Immediately, some orders were put on hold, and then eventually canceled, because we didn’t know what was going on.”

And so, a company built on traditions of the past turned to their own history for a solution.

“If you’ve ever been to Google and put in a search term, you might see the first three results with the little word ‘Ad’ on it,” Karpos said, referring to Google Ads.

Companies are able to target certain keywords and pay for their business to show up at the top of search results using those words.

While the couple used these ads in the past, Karpos credited them with helping the business survive.

“What increased was the request for custom work, and the increase of people visiting our site and having inquiries about a special project, a custom work, a public art,” she said.

The Karpos’ continued to refine their ads and their keywords, which led to a major milestone.

“We got featured to be in Google’s Economic Impact Report,” said Karpos.

Out of all the businesses in the state, Google picked theirs to feature as an example of a business that’s seen benefits from buying their search result ads.

“Feels good as an entrepreneur that we’ve had success in what we’re doing,” Karpos said.

The wings of victory have bestowed blessings on their business, all thanks to a small purchase in the mid-90’s and a continued interest in marketing their products online.

Now, a small business built on tiny statues has managed to spread far beyond Greece, and across the entire world.

“When you’re a business owner, everything is going to go wrong, but then you reap the rewards,” Karpos said.
KSL 5 TV Live

Top Stories

Local News

Zachary Crane and Gabriella Arnold, two students who had their tests destroyed....
Debbie Worthen

High school students retake AP tests after school mix up destroyed them

Two dozen Green Canyon High School students in North Logan won’t get credit for AP tests they took last May as the tests were mistakenly destroyed in transit.
1 day ago
Photo illustration (Photo by Matt Cardy/Getty Images)...
Matt Gephardt

Get Gephardt: Your credit card can up your interest rate without telling you

If your credit card company raises your interest rate even just a little bit, it could have a significant impact on how long it takes you to get out of debt. A relatively new law means your credit card company can do just that and they do not even have to give you the heads up.
1 day ago
Police closing the road of Mountain View Corridor and 9000 South after an accident. (UDOT)...
Michael Houck

Three vehicle crash closes Mountain View Corridor, one passenger ejected

Police closed a portion of Mountain View Corridor after a three-vehicle crash Tuesday night.
1 day ago
Kevin Linford (Facebook)...
Michael Houck & Andrew Adams

Additional charges filed for Utah business owner accused of sexually assaulting two women

The Utah business owner arrested for assaulting two women at a party is facing additional sexual assault charges.
1 day ago
The sewer line rapid assessment tool or SL-RAT in use in a Salt Lake City street,...
Shelby Lofton

Singing sewer technology saves water for Utah

Singing technology is being used underground across Utah, saving the state a lot of water.
1 day ago
A holy bible and crucifix rest atop the United States Constitution and American flag, which is embl...
Canice Madsen & Boyd Matheson

‘A More Perfect Union’: Upholding the Constitution

Many people from across the political spectrum believe the Constitution is in crisis. In the upcoming KSL Special ‘A More Perfect Union', Boyd Matheson takes a closer look at how we as individuals can uphold the guiding principles of the Constitution.
1 day ago

Sponsored Articles

young woman with stickers on laptop computer...
Les Olson

7 ways print marketing materials can boost your business

Custom print marketing materials are a great way to leave an impression on clients or customers. Read for a few ideas to spread the word about your product or company.
young woman throwing clothes to organize a walk in closet...
Lighting Design

How to organize your walk-in closet | 7 easy tips to streamline your storage today

Read our tips to learn how to organize your walk-in closet for more storage space. These seven easy tips can help you get the most out of your space.
Types of Computer Malware and Examples...
PC Laptops

5 Nasty Types of Computer Malware and Examples | Everything You Need to Know to Keep Your Computer and Family Safe

Here are the different types of computer malware and examples that could potentially infect your computer.
tips how to quit smoking...

7 Tips How to Quit Smoking | Quitting Smoking Might be One of the Hardest Things You Ever Do but Here’s Where You Can Start

Quitting smoking cigarettes can be incredibly difficult. Here are 7 tips how to quit smoking to help you on your quitting journey.
Photo: Storyblocks...
Blue Stakes of Utah 811

Blue Stakes of Utah 811: 5 Reasons To Call 811 Before You Dig When Working in Your Yard

Call before you dig. Even at home, you could end up with serious injuries or broken utilities just because you didn't call Blue Stakes of Utah 811.
Days of...
Days of '47 Rodeo

TRIVIA: How well do you know your rodeo? Take this quiz before you go to the Days of ’47!

The Utah Days of ’47 Rodeo presented by Zions Bank is a one-of-a-kind Gold Medal Rodeo being held July 20-23, 25 at 7:30 PM. The Days of ’47 Rodeo How well do you know your rodeo trivia? Take the quiz to test your know-all before heading out to the Days of ’47 Rodeo at the […]
Statue Sculptors In Salt Lake City Achieve International Recognition