On-mountain demo day returns to Utah mountains

Jan 9, 2023, 6:20 PM | Updated: 6:53 pm

BRIGHTON, Utah — The return of the Outdoor Retailer Show to Utah also means a return of the on-mountain demo day.

On Monday, outdoor product vendors had a chance to show off their latest goods on the snow at Brighton Resort, which was perfect, as it was snowing at Brighton all day long

The on-site demo day was always a popular part of the Outdoor Retailer Show before it left Utah six years ago.

“Rather than just seeing them in a retail store and sort of envisioning how they’re going to work, you actually get to put them on your feet and test it where you are going to be using it,” said Elliott Bates with Black Diamond, a mountain equipment company based in Salt Lake.

The vendors love the opportunity to show off their gear in the snow the way it’s supposed to be used. That’s particularly helpful for Utah companies like Black Diamond and DPS, which make skis and other gear specifically used on the slopes.

Outdoor retailers showing off their products at the on-mountain demo day. (KSL-TV)

“We will bring buyers up here from stores from across the country, and they really get to test oftentimes next year’s products before they buy it,” Bates said.

Vendors showcased their products for next winter, so retailers can make their orders now. Outdoor equipment retailers, from mom-and-pop stores to big chains, from across the country, got a chance to see and use the products.

Local guides took retailers on tours with new skis and backcountry gear, creating unique experiences that the retailers might not get if the Outdoor Retailer Show was not so close to a ski resort.

“It’s incredible to have this component of Outdoor Retailer really be stepping up and stepping outside,” said Shaun Deutschlander, a guide with Inspired Summit Adventures. “These are things that really you can talk about it indoors, but you get so much more when you’re getting blown over by the wind and the snow, and it’s full winter out here. This is the stuff we live for.”

Local vendors were thrilled to see the Outdoor Retailer Show back where they are based.

“Great to see it back and have really easy access to on snow demos right here in our backyard,” Bates said.


KSL 5 TV Live

Top Stories

Outdoors & Adventure

Participants in the Discover Winter program getting ready to hit the slopes. (KSL-TV's Mark Less)...
Shelby Lofton

Utah ski industry works to bring diversity to the slopes through ‘Discover Winter’ program

A Utah ski and snowboarding group wants to bring more diversity to the sports by giving minority communities a chance to hit the slopes.
2 days ago
The cutout portion of the wall. (Utah Division of Oil, Gas and Mining)...
Michael Houck

Vandals cut out wall from a Utah historic mining site

State officials and volunteers repaired a historic building after vandals allegedly cut out part of its wall. 
2 days ago
The large herd of about 60 elk near the mouth of Parley's Canyon on Thursday. (Utah Department of W...
Michael Houck

DWR officials warn of migrating elk entering Salt Lake City

A migrating herd of approximately 60 elk is causing problems for residents and drivers near the mouth of Parley's Canyon.
4 days ago
Scott Hoover, a skijoring champion, goes through an obstacle course behind Jade the horse, and Marq...
Jed Boal

Unique cowboy and skiing sport on display in Heber City

If you’re looking for a wild, action-packed event for your family this weekend that combines Utah’s cowboy culture and its ski culture, head up to Heber City. 
6 days ago
Deer feeding...
Mike Anderson

Emergency feeding will help deer survive this year’s Utah winter

A heavy snow year is making it tough for some wildlife to find food in Utah. It’s especially important following what was a very dry summer last year.
7 days ago
The separated cow moose on the Pine View trail. (Courtesy: Mason Taylor)...
Michael Houck

Separated moose and calf, closes trail in American Fork canyon

A separated cow moose and her calf caused officials to close off an American Fork canyon trail since the moose was endangering the public Saturday afternoon. 
10 days ago

Sponsored Articles

Fiber Optical cables connected to an optic ports and Network cables connected to ethernet ports...
Brian Huston, CE and Anthony Perkins, BICSI

Why Every Business Needs a Structured Cabling System

A structured cabling system benefits businesses by giving you faster processing speeds and making your network more efficient and reliable.
notebook with password notes highlighted...
PC Laptops

How to Create Strong Passwords You Can Actually Remember

Learn how you can create strong passwords that are actually easy to remember! In a short time you can create new ones in seconds.
house with for rent sign posted...
Chase Harrington, president and COO of Entrata

Top 5 Reasons You May Want to Consider Apartment Life Over Owning a Home

There are many benefits of renting that can be overshadowed by the allure of buying a home. Here are five reasons why renting might be right for you.
Festive kitchen in Christmas decorations. Christmas dining room....
Lighting Design

6 Holiday Decor Trends to Try in 2022

We've rounded out the top 6 holiday decor trends for 2022 so you can be ahead of the game before you start shopping. 
Happy diverse college or university students are having fun on their graduation day...
BYU MBA at the Marriott School of Business

How to Choose What MBA Program is Right for You: Take this Quiz Before You Apply!

Wondering what MBA program is right for you? Take this quiz before you apply to see if it will help you meet your goals.
Diverse Group of Energetic Professionals Team Meeting in Modern Office: Brainstorming IT Programmer...
Les Olson

Don’t Let a Ransomware Attack Get You Down | Protect Your Workplace Today with Cyber Insurance

Business owners and operators should be on guard to protect their workplace. Cyber insurance can protect you from online attacks.
On-mountain demo day returns to Utah mountains