Utah’s ski industry contributed $1.94 billion in nonresident visitor spending during the 2022/23 season

Apr 17, 2024, 11:24 AM | Updated: 6:04 pm

SALT LAKE CITY — Hate all the visitors to Utah during ski season? You may want to think again. Out of state visitors spent a record of $1.94 billion at Utah ski areas during the 2022/2023 ski season, according to data from the Kem C. Gardner Policy Institute. 

To compare, nonresident visitors spent $1.92 billion in the 2021/2022 season and $990 million during the 2010/2011 season. The $1.94 billion generated $197.9 million in state and local tax revenue.

During the 2022/2023 season, the ski industry directly supported 25,980 jobs statewide.

“The 2022/23 ski season was unprecedented for Utah,” Jennifer Leaver, senior tourism analyst at the Gardner Institute, said. “The data show several economic measures at an all-time high, fueled by a historic, record-setting snowfall at nearly every Utah ski area.”

Utah’s “greatest snow on earth” broke records during the 2022/2023 season. Many resorts recorded the most inches in history and Alta Ski Area ultimately reached 903 inches of snow for the season. The 2022/2023 season also marked the longest season on record for Utah with Park City Mountain open through May for the first time in 40 years and Snowbird resort open well into June.

According to the data, Utah has 15 ski areas which totaled 7.1 million skier days during the 2022/2023 season, an increase from 5.8 million skier days the previous year.

County transient room tax also increased during the 2022/2023 season with Salt Lake, Summit, and Weber Counties collecting a record combined $666 million, 7.6% more than the previous year after adjusting for inflation.

As far as Utah residents, skier/snowboarding spending also set a record at $694 million during the 2022/2023 ski season. Meanwhile, resident spending in the 2021/2022 season was only $433 million.

“These 2022-23 ski season statistics show that skiing, snowboarding, and tourism in Utah continue to be vital to the health of the state’s economy and benefit residents by providing fun ways to recreate outside, excellent jobs, and ample tax dollars from visitors that are used for community projects,” Nathan Rafferty, the President & CEO of Ski Utah said. “These numbers reflect the hard work our Utah ski resorts invest in providing fun, positive experiences for visitors and residents alike to look upon fondly.”

Part of the economic success points to Utah’s snowpack and part of it may point to the facilities. As Utah preps to possibly host the 2034 Olympics, Utah is one of the only states in history that profited off of hosting the Olympics, because the state is able to continue to use the facilities built.  

Vanessa Cannata, who works at Big Powder Ski Shop in Salt Lake City, said she has met “a lot of new people” who are hitting Utah’s slopes for the first time.

“A lot of east coast skiers that are looking for the good snow – deep snow, powder – that they don’t really get on the east coast at the east coast resorts,” Cannat said.

Leaver, the Gardner Institute analyst, said the fact that most of Utah’s 15 ski resorts are located within an hour of the Salt Lake International Airport is a big plus for the state.

“The accessibility is really good in Utah,” she said.

KSL 5 TV Live

Outdoors & Recreation

The Logan Canyon, a year after the major spring runoff that hit the state...

Mike Anderson

Some campgrounds set to reopen for Memorial Day weekend, others still recovering from record runoff

Many campground operators are making the finishing touches before opening for the Memorial Day weekend.

10 hours ago

Some of the dozens of loaner life jackets that were donated to a Life Jacket Loaner Station at Jord...

Alex Cabrero

Over 900 loaner life jackets donated to Utah lakes and reservoirs

With Memorial Day weekend on the way, Intermountain Primary Children’s Hospital is donating over 900 life jackets to loaner stations to help prevent drownings.

1 day ago

Grand County first responders helping the woman getting out of the canyon after getting her hair st...

Michael Houck

Woman’s hair gets tangled in rappelling device while canyoneering in Moab

A woman needed medical attention after her hair got entangled in a rappelling device while canyoneering late Monday night.

2 days ago

Mountain Lion spotted. (Courtesy: Cottonwood Heights Police Department)...

Carlysle Price

DNR advises on mountain lion encounters

The DNR issued a warning to all Utah residents on what to do if you encounter a mountain lion, as their population has been growing steadily over the last few years.

3 days ago

Homer, Alaska, and the Homer Spit, jutting out into Kachemak Bay, is seen on June 9, 2021. Alaska S...

Mark Thiessen, The Associated Press

Moose kills Alaska man attempting to take photos of her newborn calves

A 70-year-old Alaska man who was attempting to take photos of two newborn moose calves was attacked and killed by their mother, authorities said Monday.

3 days ago

Kayakers said they're concerned a new bridge in Morgan County is too low. The Croydon Bridge, also ...

Shelby Lofton

Kayakers concerned over height of new Croydon Bridge

Kayakers said they're concerned a new bridge in Morgan County is too low.

3 days ago

Sponsored Articles

Electrician repairing ceiling fan with lamps indoors...

Lighting Design

Stay cool this summer with ceiling fans

When used correctly, ceiling fans help circulate cool and warm air. They can also help you save on utilities.

Side view at diverse group of children sitting in row at school classroom and using laptops...

PC Laptops

5 Internet Safety Tips for Kids

Read these tips about internet safety for kids so that your children can use this tool for learning and discovery in positive ways.

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why Printer Security Should Be Top of Mind for Your Business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

Utah’s ski industry contributed $1.94 billion in nonresident visitor spending during the 2022/23 season