What Utah’s new consumer privacy protection law means for you

Jan 18, 2024, 10:28 PM | Updated: Jan 22, 2024, 7:41 am

SALT LAKE CITY — You cancel a service, and within days, your inbox is nothing but emails from the company begging you to come back.

It has happened to everybody, including Katie Hart, head of the Utah Division of Consumer Protection.

“I keep getting all these reminders of ‘Hey, you can sign back up!’” Hart said. “’We’ve got this new deal for you! Come back! We miss you!’”

Hart said just because a company stops charging you for a canceled service doesn’t mean they’re obligated to delete your information.

That was the case until Dec. 31, 2023, when the Utah Consumer Privacy Act gave consumers a say in how a business handles their personal data.

“The law is designed to help consumers to have some rights when it comes to the way their data is being collected, stored, used, and ultimately deleted,” Hart explained.

The law can do a lot more than cut down on annoying follow-up solicitations, Hart said. It can also purge your information on the chance that the company is a victim of a cyber-attack.

“If you as a consumer want a company to get rid of all records of you, you have that right,” she said.

Under the law, Utah’s Consumer Protection Division and the Utah Attorney General’s Office can prosecute companies that fail to comply with such requests. If they prosecute your case, it could possibly mean money for you. The law reads prosecutors can go after “actual damages to the consumer,” and the company can also be fined up to $7,500 for each violation.

One thing to note: Companies have 45 days to comply with your request. So, if you are getting emails selling you something the day after you made your request, it’s too early to file a complaint with regulators.

“So, give it a couple of months for them to get rid of your information,” said Hart.

The law only applies to big companies that have annual revenue of at least $25 million and either handle the data of at least 100,000 people or have half their revenue coming from the sales of data belonging to at least 25,000 people.

In addition to having their data purged, the law also gives consumers the right to find out if a business is processing their personal data, access their personal data, obtain a copy of their personal data, and opt out of having their personal data sold or used for advertising.

Correction: An earlier version incorrectly reported the year the law changed as 2003 instead of 2023. 

KSL 5 TV Live

Get Gephardt

Homeowner Mark Shea tells KSL’s Matt Gephardt he paid someone to build a deck who abandoned the j...

Matt Gephardt

Get Gephardt: Homeowners ask why authorities can’t shut down an unlicensed contractor

Two Salt Lake County homeowners hired and paid someone to build decks for their homes but say he left the jobs unfinished. Turns out, he’s been cited by the state for not having a contractor’s license before.

3 hours ago

Matt Gephardt, journalists, looks as paper with a woman...

Matt Gephardt and Cimaron Neugebauer

Get Gephardt: Ticketmaster seizes back purchased seats

Imagine buying tickets to a show, then having the seller refuse to give them to you. That’s what happened to a Utah woman, when she got a refund she didn’t ask for.

1 day ago

Pig-butchering is a devastating combination of romance and crypto scams, and it’s taking Utahns f...

Matt Gephardt and Sloan Schrage, KSL TV

Unmasking the fast-moving pig-butchering scam hitting Utah

Pig-butchering is a devastating combination of romance and crypto scams, and it’s taking Utahns for all their worth.

6 days ago

Utah's lemom law...

Matt Gephardt

Utah’s lemon law: Why the rules could leave you in a financial squeeze

Golf carts, side-by-sides and other recreational vehicles can cost well over $10,000. But if you end up with a lemon, Utah’s law may leave you with a sour taste in your mouth.

7 days ago

Hacker behind a keyboard. (FILE)...

Matt Gephardt

Using AI to tackle your debt

We've seen the power of artificial intelligence used to help navigate all sorts of complex problems: Medicine, education, customer service among many others. Well, it doesn’t get much more complex than Americans grappling with debt.

9 days ago

FILE - A line of unsold 2018 Cooper Clubmen sit in a long row at a Mini dealership, March 30, 2018,...

Matt Gephardt and Sloan Schrage, KSL TV

More people are leasing new cars but does it make sense for you?

Sticker shock is nearly universal for anyone looking for a new car and that has many drivers considering leasing their next car. But is it the right option for you?

16 days ago

Sponsored Articles

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Users display warnings about the use of artificial intelligence (AI), access to malicious software ...

Les Olson

How to Stay Safe from Cybersecurity Threats

Read our tips for reading for how to respond to rising cybersecurity threats in 2023 and beyond to keep yourself and your company safe.

What Utah’s new consumer privacy protection law means for you