CONSUMER

William Post, who played a key role in developing Pop-Tarts, dies at 96

Feb 14, 2024, 12:21 PM

FILE - William Post, of Glen Lake, Mich., poses with a Pop-Tart on March 16, 2003. Post, who played...

FILE - William Post, of Glen Lake, Mich., poses with a Pop-Tart on March 16, 2003. Post, who played an important role in the development of the Pop-Tarts toaster pastry, died Saturday, Feb. 10, 2024, according to a family obituary. He was 96. (AP Photo/Jim Bovin, File)
Credit: ASSOCIATED PRESS

(AP Photo/Jim Bovin, File)

GLEN ARBOR, Mich. (AP) — William Post, a Michigan man who played an important role in the development of Pop-Tarts, has died at age 96.

Post died Saturday, according to a family obituary which provided no details on his death but says he was raised in Grand Rapids as “one of seven children of Dutch immigrants” and had retired at age 56 as a senior vice president with Keebler Company and settled in Glen Arbor, Michigan.

Kellanova, formerly known as Kellogg Co., said in a statement Wednesday that it was “deeply saddened” by Post’s death.

“He played an important role in co-creating the iconic Pop-Tarts brand and we are grateful to Bill for his legacy and lasting contributions to our company,” Kellanova said without elaborating.

Pop-Tarts debuted in 1964 in Cleveland, Ohio. The toaster pastry was originally sold in four flavors — strawberry, blueberry, brown sugar cinnamon and apple-currant — before it was released nationwide the following year, Kellanova’s website states.

Post’s family wrote in his obituary that he was a plant manager with a company later known as the Keebler Company when Kellogg executives asked him “if he thought it would be possible for Keebler to create a new product they had in mind.”

His obituary states that one of the executives was Kellogg chairman William LaMothe, who “soon became Bill’s close friend.”

“It is at this juncture that Bill is often credited for having ‘invented’ the Pop Tart. To be accurate, however, Bill would say, ‘I assembled an amazing team that developed Kellogg’s concept of a shelf-stable toaster pastry into a fine product that we could bring to market in the span of just four months,’” according to the the obituary.

Post, whose wife, Florence, died in 2020, is survived by a son and daughter and several grandchildren and great-grandchildren. A service for Post will be held March 7 at Christian Reformed Church in Grand Rapids, according to his obituary on the Matthysse Kuiper DeGraaf Funeral Home’s website.

KSL 5 TV Live

Consumer

$20 bills...

Larry D. Curtis

Ring customers getting millions sent after suit by FTC

The Federal Trade Commission is sending millions of dollars to people who had an account with Ring, a home security camera company, through PayPal.

11 hours ago

A fire to one of the top suppliers of eggs in Utah has sparked the question whether egg prices and ...

Dan Rascon

Will a fire at a egg supplier in northern Utah cause prices to increase? The company president says no

A fire to one of the top suppliers of eggs in Utah has sparked the question whether egg prices and supplies will be impacted. 

14 hours ago

A billboard advertising mortgage rates for buying a house in April 2024....

Daniel Woodruff

‘I got frustrated and gave up’: High mortgage rates keep some Utah homebuyers on the sidelines

Some Utah homebuyers are beginning to give up on owning a home as mortgage rates continue to gatekeep them.

16 hours ago

A Ford sign is shown at a dealership in Springfield, Pa., Tuesday, April 26, 2022. Ford is recallin...

Chris Isidore, CNN

Ford just reported a massive loss on every electric vehicle it sold

Ford’s electric vehicle unit reported that losses soared in the first quarter to $1.3 billion, or $132,000 for each of the 10,000 vehicles it sold in the first three months of the year, helping to drag down earnings for the company overall.

17 hours ago

FILE - The Federal Trade Commission (FTC) building in Washington, on Jan. 28, 2015. The Federal Tra...

Christopher Rugaber, AP Economics Writer

The FTC voted to bar ‘noncompete’ agreements for most employees

The Federal Trade Commission voted to ban measures known as noncompete agreements, which bar workers from jumping to or starting competing companies for a prescribed period of time.

2 days ago

Peggy Lundberg tells KSL’s Matt Gephardt about her experience of having her travel credit stolen....

Matt Gephardt and Sloan Schrage

Thieves stealing airline travel credits: How you can protect them

If someone steals your credit card or hacks into your bank account, federal law says you should get most of your money back. But what protections do you have when someone steals your airline travel credits?

2 days ago

Sponsored Articles

Women hold card for scanning key card to access Photocopier Security system concept...

Les Olson

Why Printer Security Should Be Top of Mind for Your Business

Connected printers have vulnerable endpoints that are an easy target for cyber thieves. Protect your business with these tips.

Modern chandelier hanging from a white slanted ceiling with windows in the backgruond...

Lighting Design

Light Up Your Home With These Top Lighting Trends for 2024

Check out the latest lighting design trends for 2024 and tips on how you can incorporate them into your home.

Technician woman fixing hardware of desktop computer. Close up....

PC Laptops

Tips for Hassle-Free Computer Repairs

Experiencing a glitch in your computer can be frustrating, but with these tips you can have your computer repaired without the stress.

Close up of finger on keyboard button with number 11 logo...

PC Laptops

7 Reasons Why You Should Upgrade Your Laptop to Windows 11

Explore the benefits of upgrading to Windows 11 for a smoother, more secure, and feature-packed computing experience.

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

William Post, who played a key role in developing Pop-Tarts, dies at 96