Utah County Business Owners Find Success On Discovery Channel

Sep 6, 2020, 10:13 PM | Updated: Nov 29, 2022, 11:28 pm

OREM, Utah — Starting a business is all about risk. For a couple of friends, jumping on every opportunity led them down a path that put them on national television.

“I wish there was more to show you right now,” Marcus Sorensen said, as he gestured around a nearly empty warehouse. “This is usually where the coolers are. We have sold out.”

Along with his friend/partner Chris Studdert, Marcus Sorenson has built a business centered on high-end coolers, called “Blue Coolers.

Both men are relentless salesmen, who are happy to talk endlessly about the benefits of their coolers. They’ll happily acknowledge the quality of their competitor Yeti Coolers, but decided they could do something similar that was more affordable.

“Do I really got to pay that much for that cooler?” Studdert asked. “Here I see Yeti marketing its sports games, and I see them all over the place, and I’m like, ‘Hey. Part of that money I’m paying you is going to pay for all this.'”

The two had trouble keeping up with the demand, but the business took up so much of their time that they both had to quit their regular jobs. Studdert left a promotional company he’d set up with his brother, and Sorensen quit a high-powered sales job for a company that grows quinoa, which Studdert jokingly called “lettuce.”

Studdert refers to Blue Coolers’ origin as a “side hustle,” which they both decided to commit to on a full-time basis.

Being so successful that they’ve sold out of their main product only happened because they seized opportunities. So when Sorensen got an email, they didn’t hesitate.

“I literally was like, ‘Yeah yeah, whatever Marcus,'” Studdert said. “‘Sure sure, whatever Marcus, don’t waste too much time.'”

“I think we were just like, ‘Nah, that’s not gonna happen, that’s not a real thing,'” Sorensen said.

It was definitely a “real thing.”

Both men are part of a new reality show on the Discovery Channel called ‘I Quit,’ following people who leave their jobs behind in a quest to become their own bosses and run their own businesses.

Marcus Sorensen gestures around the company's mostly empty warehouse. Marcus Sorensen and Chris Studdert describe their relationship as "peanut butter and jelly." Studdert and Sorensen are seen doing an interview on the Discovery Channel show "I Quit." "I Quit" airs weekly on the Discovery Channel. Blue Coolers is located in a small warehouse in Orem.

“It got down to like a thousand people,” Studdert said. “Then we got this email saying, ‘Hey, we want to do this casting call with you,’ and now I’m calling Marcus going, ‘What in the heck have you got us into?'”

Both men said it was a little unnerving being followed around by cameras for the better part of a year, but they eventually got used to it. Surprisingly to most, they said the show was completely unscripted.

“I remember the first day, they showed up in my kitchen,” Sorensen said.  “They spent some time setting up, and then they just said, ‘Okay, go.’  And my wife and I had to have a conversation that was in episode one about me quitting that we hadn’t even really had yet, and I needed to. So it was not a staged conversation.”

“I think the first week they filmed, I was freaked out,” Studdert said. “I called Marcus every ten minutes, like, ‘Are you kidding me? What have we done?’ And after maybe three days of having cameras on you, you just kind of forget they’re there.”

They only had a couple of weeks’ notice before the show’s premiere, but if you ask Studdert, it was one risk they certainly don’t regret taking.

“To get Blue Coolers’ name on national TV, like, we couldn’t pay for that,” he said.

KSL 5 TV Live

Local News

Scene at Silver Pines Senior Community (Deseret News)...

Lauren Steinbrecher

Suspect dead in Sandy shooting involving US Marshals Service

A man was shot and killed by a U.S. Marshals task force at Silver Pines Senior Community Friday afternoon.

7 hours ago

Julianna Preece goes through the mountain of medical documents she's acquired for her health condit...

Lauren Steinbrecher

Herriman couple is suing CVS, says 5x Covid vaccine dose mistake caused health problems

A couple is suing a Utah CVS vaccination clinic, saying a nurse’s mistake led to the wife receiving five times the normal COVID-19 vaccine dose and caused serious health issues she’s still dealing with today.

8 hours ago

(KSL TV)...

Mike Anderson

Beaver Mountain welcomes storm as it prepares for winter season

At Beaver Mountain, workers and preseason skiers and snowboarders are anticipating heavy snowfall this weekend.

10 hours ago

Repair shop security camera footage (KSL TV)...

Garna Mejia

Beloved family car stolen in Cottonwood Heights

A family in Cottonwood Heights is offering a $250 reward for the recovery of their stolen 1995 Acura Integra.

10 hours ago

Jordan Thorpe scrapes snow off his windshield after the first snow of the season in the valley in S...

Emma Benson

Winter driving tips to stay safe on the roads

Last weekend's Thanksgiving storm caused more than 100 crashes throughout the state, so officials are urging drivers to be extremely cautious in these conditions.

10 hours ago

The Peaks Ice Arena in Provo, Utah Jan. 2001. (Deseret News/Ravell Call)...

Lindsay Aerts

Peak’s Ice Arena in Provo to get Olympic upgrades

With the Olympics of 2034 focused largely in Salt Lake, the venues outside of the downtown will also need some attention.

11 hours ago

Sponsored Articles

Stylish room interior with beautiful Christmas tree and decorative fireplace...

Lighting Design

Create a Festive Home with Our Easy-to-Follow Holiday Prep Guide

Get ready for festive celebrations! Discover expert tips to prepare your home for the holidays, creating a warm and welcoming atmosphere for unforgettable moments.

Battery low message on mobile device screen. Internet and technology concept...

PC Laptops

9 Tips to Get More Power Out of Your Laptop Battery

Get more power out of your laptop battery and help it last longer by implementing some of these tips from our guide.

Users display warnings about the use of artificial intelligence (AI), access to malicious software ...

Les Olson

How to Stay Safe from Cybersecurity Threats

Read our tips for reading for how to respond to rising cybersecurity threats in 2023 and beyond to keep yourself and your company safe.

Design mockup half in white and half in color of luxury house interior with open plan living room a...

Lighting Design

Lighting Design 101: Learn the Basics

These lighting design basics will help you when designing your home, so you can meet both practical and aesthetic needs.

an antler with large horns int he wilderness...

Three Bear Lodge

Yellowstone in the Fall: A Wildlife Spectacle Worth Witnessing

While most people travel to this park in the summer, late fall in Yellowstone provides a wealth of highlights to make a memorable experience.

a diverse group of students raising their hands in a classroom...

Little Orchard Preschool

6 Benefits of Preschool for Kids

Some of the benefits of preschool for kids include developing independence, curiosity, and learning more about the world.

Utah County Business Owners Find Success On Discovery Channel